-
H&M’s New Studio Collection Is Designed for It Girls Everywhere
It debuted at London Fashion Week—and is available to shop now.
-
Fashion Week’s Favorite Fall Shoe Trends Are Surprisingly Affordable
Shop It girl-approved styles at Zara, H&M, and Mango for $200 and under.
-
6 Spring 2026 Trends You Can Shop Right Now
Off-the-runway style with an under-$100 budget.
-
H&M’s Chic New Collection Taps Into Every Early Fall Fashion Trend
26 pieces I'm shopping now.
-
Meet the Flat Shoe Trends Fashion Girls Will Be Wearing Well Into the Fall
Run, don't walk, to Zara, Mango, and H&M.
-
Chic French Women Would Love These 25 H&M New-In Finds
Trust me.
-
The Minimalist Summer Dresses Every It-Girl Already Owns
Say goodbye to prints.
-
Bye, Butter Yellow—Everyone Is Wearing This Unexpected Summer Color Trend Right Now
Here's where to shop the rich-looking shade for under $100.
-
My Hack for Chic Summer Outfits Starts With These Non-Basic Tops
28 under-$50 picks from H&M and Zara to instantly upgrade your look.
-
Forget Florals—Summer 2025 Is All About the Stripe
The trend is about to be everywhere.
-
8 All-White Summer Looks Under $100
This H&M and Zara edit proves you can look polished and stay cool at affordable prices.
-
Olive Green Is Summer's Most Unexpected Color Trend
You're not seeing things—The falltime favorite is everywhere right now.
-
These Affordable Accessories Pass for Designer
It'll be our little secret.
-
30 Pieces at Zara and H&M to Instantly Elevate Your Summer Work Wardrobe
Chic picks for $100 or less.
-
H&M’s New Collection Is Peak Italian Summer
No long-distance flight required.
-
I Found Summer’s Easiest Outfits at Zara and H&M
Here's your shopping list.
-
Early-2000s Shoe Trends Are Taking Over Zara and H&M
Talk about a blast from the past.
-
I’m Shopping H&M’s New Arrivals to Fill Every Gap in My Summer Wardrobe
Running to score these under-$100 finds before they sell out.
-
Move Over White—Butter Yellow Is Everywhere
Here's how to shop for the color trend at Zara and H&M.
-
This New Spring Collection Is My Shortcut to 24/7 Power Dressing
Statement dresses, tailored separates, polished tops, and more will take me everywhere with ease.
-
Running to H&M to Buy These Rich-Looking New Arrivals
I'm shocked at how good these are.
-
Crown Princess Victoria of Sweden Goes High-Low in H&M Ballgown with 119-Year-Old Tiara
She's taking high street to the palace.
-
Elsa Hosk's "Cool Rich Lady" Suit Is Surprisingly Affordable
She channeled Milan old money in an H&M set.
-
This Dress Makes Emily Ratajkowski Feel "Cozy, But Sexy"
She shared her take on fall party style for an H&M event.
