I’m Overwhelmed by Fall Arrivals, But I’m Calling These 35 Items Decisive Buys

They each deserve a place in my collection.

Fall Fashion and Beauty Picks
(Image credit: Future)

Most Coveted is a new shopping series sharing our editors’ curation of the must-know items they can’t stop thinking about.

A bit of personal news: I’m struggling with my Libra tendencies and a plethora of fall arrivals hitting every virtual shelf of my favorite retailers. Everywhere I turn, there’s a new “must-have” version of what I’m looking to shop, and quite frankly, it’s overwhelming. I am learning to be a more decisive shopper, so as a test, I took my dozens of browser tabs and narrowed them down to just 30 strategic buys. One good pair of jeans, one on-trend pair of moto boots, and one (okay, maybe more than one) really good sweater were among the pieces left standing. Of course, there were a few beauty goodies too. If you’re also in the market for a cashmere sweater but don’t have the time to sift through the dozens of options at your disposal, keep scrolling to shop my current wish list.

Fashion Finds

Beauty Picks

TOPICS
Natalie Gray Herder
Editor

Natalie Gray Herder is an editor on the branded content team at Who What Wear and Marie Claire. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She had plans of applying to law school until doing a 180 to follow her more creative passions: writing and fashion. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California. 

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