30 Cute Things to Gift for Valentine’s Day (Because Sometimes We Just Need a Treat)
Spoil yourself.


Most Coveted is a bi-weekly shopping series sharing our editors’ curation of the must-know items they can’t stop thinking about.
February will always be one of my favorite months of the year. January is long and cold, but February brings a little hope. The L.A. sunshine starts to peek through again (I'll never get over winter beach days), it's my mom's—aka my best friend's—birthday, and most significantly, it's Valentine's Day. Even before I met my husband, I was a sucker for the holiday. Whether I was celebrating with girlfriends, myself, or my parents, I'd always soak up the love and good vibes the holiday brings.
This year, I'm spreading the love by shopping cute Valentine's Day gifts to give my friends, family, and, hey, maybe myself as well. I deserve some love! Keep scrolling to see what I found.
I actually can't believe that this bag isn't more expensive.
I've sent this to my husband several times. I hope he gets the hint.
If the book lover in your life doesn't already have a Kindle, then now is the time to indulge them.
If you don't have your Valentine's Day dress picked out, might I suggest this stunner?
I don't know anyone who doesn't like opening up a skincare gift. Especially when it's Tatcha.
To wear on the daily, but most importantly under anything red and sheer.
You'll want whoever you're buying this for to wear it around you as much as possible.
I received these as a wedding gift, and they're excellent.
Maybe you can't hit all of these chic destinations, but you can make a home smell like them.
Truthfully, this color combo just makes me happy. It would be so cute for a pop of color in anyone's shower.
Beauty lovers have been lusting over heated round brushes.
An essential in a morning and night routine. (And it's just plain cute!)
This Hailey Bieber–approved brand has been on my radar for months.
This perfume smells as good as the pretty bottle would make you think.
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