Emergen-C, the vitamin-enriched fizzy drink known for boosting energy is now joining the fight against cancer. It is estimated that one in eight women worldwide will suffer from this life-threatening disease.
Emergen-C has teamed up with Liv Tyler, her mother and rock goddess Bebe Buell, and her grandmother Dorothea Johnson, to create Emergen-C PINK.
Fifty-percent of all profits from this pink lemonade-flavored drink will be donated to support the fight against breast cancer.
By bringing together three generations of women, the organization Generation PINK hopes to unite those who are committed to the health and well being of women around the world.
"Generation PINK is about family, education, and good health. By developing a product like Emergen-C PINK, Dorothea, Liv and I have the opportunity to inspire other women of all ages to take care of their own good health through routine mammograms, breast cancer awareness and education." -Bebe Buell
On October 8th, from 10am to Noon, Liv and family will autograph boxes of Emergen-C Pink in New York City at the Bowery Whole Foods Market (95. E. Houston St.).
Emergen-C Pink will exclusively debut at Whole Foods Markets nationwide. Get more info at emergenC.com.
Click to Page 2 to see behind the scenes pics from Liv Tyler's photo shoot!
-
What to Know About the Cast of 'Resident Playbook,' Which Is Sure to Be Your Next Medical Drama ObsessionThe spinoff of the hit K-drama 'Hospital Playlist' features several young actors as first-year OB-GYN residents.
-
Duchess Sophie Stepped Up to Represent King Charles at Event Amid Calls for King Charles to "Slow Down"The Duchess of Edinburgh filled in for The King at the Royal Military Academy Sandhurst.
-
See the Top-Scoring WNBA Draft LooksThis year's rookie class came to win.
-
Are "Mastectomy Parties" a New Rite of Passage?When my friend decided to have a going-away party for her breasts, it opened up an empowering new POV.
-
Breast Implants Will Now Come with a Scary Cancer Warning in FranceThe silicone inserts have been linked to a rare lymphoma.
-
When My Mom Had Cancer - Cancer from Child's PerspectiveRead 13-year-old Benjamin Otis's essay about when his mother had cancer.
-
The Accidental Breast Cancer PatientAfter a revolving door of mammograms, cancer medication and lumpectomies, one woman wonders if early screening is the best method of preventing breast cancer.
-
What Every Young Woman Should Know About Breast CancerAs another pink October draws near, breast cancer survivor and Rep. Debbie Wasserman Schultz explains how breast cancer awareness campaigns have failed women under 40—and how she's working to change that.
-
What They Didn't Tell You About Surviving CancerFinishing treatment, survivors find, is just the beginning of lifestyle adjustments and reevaluated priorities that fall into place in the post-chemo year.
-
U.K. and U.S. Encourage the Use of Breast Cancer Preventative Drugs
Taking a cue from the United States, the United Kingdom is now recommending the use of daily pills for breast cancer prevention.
-
The Girl's Guide to Preventing, Avoiding, Treating, and Even Beating Cancer
Features In 2011, an estimated 43,570 American women between the ages of 20 and 39 will be diagnosed with cancer. The real shocker: Five cancers account for 31,510 of themthat's 72 percent. Here, how to prevent the most common cancers in young women
