Are Ugg Boots Actually Chic Now?

The nostalgic shearling shoe is trending at an all-time high. This is how fashion is styling the polarizing accessory.

A graphic on a white background of women wearing Ugg outfits, including Jennifer Lopez, Kelly Rutherford, and Chloë Sevigny
(Image credit: Future)

There were several early signs of a ​modern Ugg-Renaissance. The first pointed to Ugg boots walking at Fashion Week in a Fall 2018 collaboration with the Parisian brand Y/Project. From there, Ugg seeded its comeback as a capital-F Fashion player through more strategic team-ups with Eckhaus Latta in 2019 and Telfar in 2021. Then came one of the most viral Ugg outfits in the brand’s 46-year history: in September 2022, Bella Hadid walked around Manhattan wearing Ugg’s Mini Platform Boots with a leather jacket and men’s briefs.

Hadid’s underwear and Uggs outfit—worn while casually eating a New York slice of pizza without a care in the world—catapulted Ugg boots from a throwback style coasting on the coattails of Y2k nostalgia to a mainstream shoe trend with mass appeal. Following the supermodel’s outing, the $160 mini platform boot became Ugg’s top footwear style for Q3 of 2022. It soon sold out across retailers nationwide, much to the chagrin of any Zillenials who had added them to their holiday wishlists.

I vividly remember walking around Soho that fall and seeing clusters of Hadid’s disciples filming TikTok fit checks on the miniature chunky platform. The sight struck me as especially uncanny because it mirrored a middle-school version of me doing a similar shoot with my tall, chestnut Uggs for a friend’s Facebook album.

Bella Hadid is seen in Tribeca on September 19, 2022 in New York City

Bella Hadid's Ugg outfit seen around the world.

(Image credit: Getty Images)

Hadid's now-historic Ugg outfit also marked a shift within the celebrity street-style space with even more tastemakers stepping out in the shoe. Earlier this year, Dua Lipa wore Ugg slippers with a Birkin Bag, while Sophie Turner accessorized her platform Tazz pair with boyfriend Peregrine Pearson. Just last week, Jennifer Lopez wore platform Uggs with purposely dirty Acne Studios baggy jeans and an $8,000 Bottega Veneta suede bag.

Dua Lipa wearing an all-black outfit with an oversized scarf, an Hermes Birkin bag and UGG slippers

Dua Lipa in Ugg slippers from a collab with English skate and streetwear brand, Palace, and a $12,000 Hermès Birkin 35 bag.

(Image credit: Getty Images)

And Ugg's momentum is still very much ongoing. According to parent company Deckers, Ugg's net sales increased 16 percent to a record $1.560 billion in Q3 2024. Their foothold in Fashion Week also remains strong: over email, Ugg president Anne Spangenberg says Ugg boots were "included in the renowned Spring 2025 fashion shows from Elena Velez, Yueqi Qi, and Tokyo James and spotted on the likes of actress Chloë Sevigny, models Alex Consani and Precious Lee, and rapper Doechii" throughout Fashion Month.

But are Uggs really a winter 2025 shoe trend that everyone outside the fashion and celeb area can try? For us, you know, regular folks who want to retain heat in our feet running errands on December mornings?

While what you wear on your feet is ultimately up to you, I took to the archives to comb through hundreds of street-style images. I also spoke to Ugg aficionado Kylie Garbourg, an Australian fashion content creator who's been wearing the brand since she was a kid. After hours of research, I found my definitive answer: yes, smart, polished-looking Ugg outfits that anyone—and I genuinely do mean anyone—can wear do, in fact, exist.

With a Rich-Looking Coat

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Actress Kelly Rutherford wearing brown Ugg boots, a tan coat with fur piping, and jeans

Actress Kelly Rutherford posing in brown Ugg boots, a tan coat with fur piping, and a peek-a-boo blue denim.

(Image credit: Courtesy of @kellyrutherford)

If you aren't already following Kelly Rutherford, please take a few moments to do so. The actress is known for her minimal, expensive-looking (and costing) style—as evidenced by this rich-looking coat and jeans combo paired with suede slippers. Recreate Rutherford's look in an outfit with mini Ugg boots and a faux fur-trimmed coat that has a mob wife familiarity.

Keep It Casual

Hailey Bieber is seen on November 05, 2021 in Los Angeles, California.

Hailey Bieber's Los Angeles-ified styling idea for the cozy shoe includes—surprise, surprise—micro-shorts.

(Image credit: Getty Images)

"When styling my Ugg boots, I like to make sure that the outfit matches the shoe's aesthetic," says Garbourg. "For example, you don't want to skew too formal; otherwise, it may look funky." Hailey Bieber epitomized the Sydney-based style influencer's note with this casual platform Ugg outfit, featuring a simple long-sleeve and nubby brown cardigan that retained a level of luxury.

Amalie Gassmann wearing a yellow long coat, a colorful scarf, a grey sweater, grey pants and UGG chestnut Classic Mini II Boot on March 04, 2022 in Paris, France.

Filmkaer Amalie Gassmann chose to wear her Uggs with a soot-gray set and yellow coat.

(Image credit: Getty Images)

When styling a riskier silhouette, I always encourage relying on existing trends to add substantial, fool-proof polish. With a pair of cozy and, yes, admittedly controversial Ugg boots, butter yellow and corporate gray—two of the top fall 2024 color trends—are smart and safe additions.

Key Color Coordination

Jennifer Lopez is seen on April 14, 2024 in New York City.

Jennifer Lopez wearing super-stacked platform Uggs with wide-leg jeans and pops of emerald in April 2024.

(Image credit: Getty Images)

Speaking of colors: Garbourg advises keeping a consistent tonal palette with the accessories worn alongside your Uggs. "Have fun styling different outfit combinations with the boots and try to incorporate more accessories and pieces that complement each other. A great way to elevate the outfit is to have all your accessories match the color of the shoes," she says.

An It-Girl-Blessed Bubble

Chloë Sevigny at the Chloë Sevigny & Haley Wollens Invite You to the Launch of Myth Magazine during New York Ready to Wear Fashion Week held at the Holiday Bar on September 7, 2024 in New York, New York.

Chloë Sevigny at the launch of Myth Magazine during New York Fashion Week on September 7, 2024.

(Image credit: Getty Images)

Chloë Sevigny wore Ugg's New Heights boots with the bubble skirt trend this past September at her MYTH magazine celebration. So, my logic goes: if the It-girl-to-end-all-It-girls can wear the lambskin boots and a frothy mini to a major industry event, then I can wear the same for a day spent simply checking off my to-dos.

Strategic Base Layers

Kylie Garbourg wearing brown Ugg boots, blue jeans, a tan trench coat, a black cardigan, and a white tee shirt in a bedroom room

Kylie Garbourg posing in her age-old Ugg outfit: boots, blue jeans, a tee, and trench.

(Image credit: Courtesy of Kylie Garbourg)

Garbourg's personal favorite styling idea "starts with a simple base, such as jeans and a tee shirt, and another layer that elevates the look that matches the tone of the boots," she says. "This could be a beige trench coat, a brown leather jacket, or a cream sweater. I also like to ensure I utilize accessories like belts and bags to tie in the look, giving it that elevated aesthetic."

With a Long-Lasting Leather Bomber

Sophia Geiss wears jeans LeGer by Lena Gercke, black cropped turtleneck knit Zara, Acne bomber jacket, white Coperni bag, Ugg boots on December 06, 2022 in Berlin, Germany.

From top to toe, this is a sophisticated and sleek Ugg boot outfit.

(Image credit: Getty Images)

Here's another great trending-two-in-one idea: try the leather bomber jacket trend and dark wash denim in an outfit featuring black Ugg boots. There's a reason fashion people have called on the dark color as a chic cure-all for centuries; black is a simple, distraction-free neutral. It's quiet—and the color's sleek capabilities extend to a pair of Ugg boots.

Winter Whites

Actress Kelly Rutherford wearing brown Ugg boots, a white cable-knit sweater, and white pants.

Behold, another of Rutherford's refined stylings for shearling-lined boots.

(Image credit: Courtesy of @kellyrutherford)

Rutherford's winter white ensemble is one of my personal favorites, particularly as a blank canvas to wear with Tasman Ugg slippers (that have a pop of red) during errand runs on gloomy January days. Ugg president Spangenberg concurs: "While some might see the colder months as a time to stay inside or limit activity, we design Uggs to allow consumers the opportunity to play, move, have fun, and express themselves outside." In other words, this is an Ugg outfit that begs to be worn outside, not tucked away indoors.

With a Conversation Coat and Sweater

Gabriella Berdugo wears black sunglasses from Versace, gold earrings, a black / brown / green / purple / white print pattern puffy wool / zipper sweater from Gestuz, a pale yellow long coat from American vintage, a green shiny leather Coco Handle handbag from Chanel, silver rings, blue denim cargo large pants, camel suede with white sheep interior platform mules from UGGs, during a street style fashion photo session, on November 02, 2022 in Paris, France

See? This Ugg outfit isn't too overwhelming.

(Image credit: Getty Images)

This cheerfully-colored coat, likeminded sweater, and shearling Ugg slippers pairing also ranks high on my must-try-for-myself list. The bright coloring and intricate knitwear round out the casual footwear, making the overall ensemble feel balanced and suitable for wearing out of the house.

So Begins the Preppification of Ugg Boots

Musician Doechii is seen on September 12, 2024 in New York City.

Rapper Doechii wearing a flirty bubble skirt with Ugg's tall New Heights boots.

(Image credit: Getty Images)

Doechii's bubble skirt, V-neck sweater, and Ugg boots grouping is one that maybe wouldn't work on paper—but assembled together and worn with the rapper's signature too-cool-to-care attitude, it does. Recreate the preppy outfit by swapping a frothy micro-mini bubble skirt for tailored trousers.

Emma Childs
Fashion Features Editor

Emma is the fashion features editor at Marie Claire, where she writes deep-dive trend reports, zeitgeisty fashion featurettes on what style tastemakers are wearing, long-form profiles on emerging designers and the names to know, and human interest vignette-style round-ups. Previously, she was Marie Claire's style editor, where she wrote shopping e-commerce guides and seasonal trend reports, assisted with the market for fashion photo shoots, and assigned and edited fashion celebrity news.

Emma also wrote for The Zoe Report, Editorialist, Elite Daily, Bustle, and Mission Magazine. She studied Fashion Studies and New Media at Fordham University Lincoln Center and launched her own magazine, Childs Play Magazine, in 2015 as a creative pastime. When she's not waxing poetic about niche fashion topics, you'll find her stalking eBay for designer vintage, reading literary fiction on her Kindle, and baking banana bread in her tiny NYC kitchen.