Taylor Swift's Watch Choker Sure Looks Like an Easter Egg
With her one hundredth 'Eras Tour' show coming today, June 13, re-wearing her Grammys necklace seems like the start of a countdown.
![a collage of taylor swift wearing her watch choker on two occasions, first at the 2024 grammys with a strapless dress and then in London in June 2024 with a Stella McCartney blazer and black bustier top](https://cdn.mos.cms.futurecdn.net/aTnGA7RrnYMLXtBsmcLigS-1280-80.jpg)
After a few seemingly Easter-egg-free weeks on the Eras Tour, Taylor Swift's latest outfit looks like it's sending Swifties a message through one teeny-tiny accessory: the custom Lorraine Schwartz watch choker Swift first wore at the 2024 Grammys in February.
For a night out to dinner in London with her squad before her Liverpool, England, performances—and her one hundredth Eras Tour show on Thursday, June 13—Taylor Swift was photographed Tuesday, June 11, wearing a moody outfit befitting her Tortured Poets Department fashion era. Styled by Joseph Cassell Falconer, the look featured a sharp-lapeled longline coat and a black jacquard bustier top by Stella McCartney plus flared black pants by the same designer. She accessorized with Gucci slingback pumps and a Gucci mini Jackie bag—but those weren't the stars of the outfit.
All eyes went to Swift's timepiece necklace (online, at least). The beaded watch choker glittered around Swift's neck, and unlike at the Grammys, she didn't style it with a strand of diamonds. Snaps of the full outfit were shared widely on X, formerly known as Twitter, before photos were made available to journalists stateside.
Taylor Swift attended the 2024 Grammys in a custom Schiaparelli dress and a Lorraine Schwartz watch choker.
Four months later, Swift brought her watch necklace back for a night out with her friends in London.
The watch necklace came back into rotation for a dinner with a stacked guest list. Cara Delevingne, Kate Moss, Lena Dunham, two of the Haim sisters, Andrew Scott, and Stella McCartney joined Swift (and her message-laden outfit) for the evening out. (More photos are currently available on X.) Swift might have set a squad dress code: Many of her friends wore all black or shades of gray coordinating with the "Fortnight" singer's outfit and several of them were dressed by McCartney.
Swift debuted the timepiece, featuring a white dial and a sparkling black strap, on a historic night for her career. She took home two Grammy Awards in February—including for Album of the Year, for Midnights—and used her acceptance speech to reveal the imminent arrival of The Tortured Poets Department, rather than fans' prediction for a Reputation (Taylor's Version) announcement.
Swift accessorized her likely Easter egg with Stella McCartney clothes and Gucci accessories.
On the red carpet back in February, Swift also dialed fans into her watch necklace's significance. Just before walking in front of the cameras, People first reported, Swift asked her stylist to set the watch's hands to midnight—hinting to fans through the detail that an announcement was headed their way during the Grammys ceremony.
Swifties remembered the reference and began analyzing her latest outfit accordingly on X. Some noticed that the watch hands were set to around 1:20 this time; others simply clocked (sorry!) that the choker was last seen when Swift had major news to share.
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When Swift wore the watch necklace to the 2024 Grammys, she announced The Tortured Poets Department onstage.
Some Swifties are so far taking the watch choker's reappearance as a sign of a major announcement at the one hundredth show, with her necklace symbolizing a countdown. Swift filmed the video for a Speak Now (Taylor's Version) vault track, "I Can See You," in Liverpool, where she'll be performing this evening. The video follows former stars of a Swift video breaking the singer out of a vault—symbolizing how she's re-claiming her music through re-recording it—and then driving off to a new location in the city. It might have been setting the table for the next re-recorded album to return to listeners. Reputation (Taylor's Version) is high on fans' radars: Along with Swift's squad of models, actors, and designers, the album's original photographer, Mert Alas, reportedly joined the Tuesday evening dinner.
Potential hidden messages aside, Swift's necklace is doing more than making a self-reference and sending fans into a tailspin. There's also watch choker trend taking hold among fashion insiders. Celebrities including Emma Chamberlain, Rihanna, and Megan Thee Stallion have repurposed dainty watches into statement jewelry at fashion week and on their own time.
Aside from being a form of communication with fans, Swift's necklace is also in-line with a trend of styling dainty wristwatches as chokers. Emma Chamberlain and Rihanna have also tried the look.
Swift's more recent off-duty outfits have prioritized her true personal style over leaving hints for fans to analyze. After starting the tour's European leg in Paris, she packed date night classics like an LBD and trench coat for a romantic stay in Italy with boyfriend Travis Kelce. Stopping by pal Cara Delevingne's performance of Cabaret in London, she cuddled up in an oversize blue sweater styled as a mini dress. Both pieces were consistent with Swift's favorite designers (Alaïa for the former, Stella McCartney for the latter), but they didn't appear to have product names or details indicative of any deeper meaning.
Now that Swift is in front of photographers again, trust that there's something she wanted fans to see (and decode). Is the watch choker in fact a wink at new (or re-recorded)? A countdown for another Tortured Poets music video? An alarm for everyone to actually stop speculating?
Swift returns to the stage on a significant date: Thursday, June 13, which includes her lucky number (13) and marks her one hundredth show on the Eras Tour. The dominoes certainly seem to be cascading in a line. As one fan wrote on X when the photos surfaced on Tuesday, "Liverpool, count your blessings, you're definitely having something cool happen at your show."
Editor's Note: This story has been updated with additional outfit credits and photos of Taylor Swift.
Shop Watch Chokers Inspired by Taylor Swift
Halie LeSavage is the senior fashion and beauty news editor at Marie Claire, where she assigns, edits, and writes stories for both sections. Halie is an expert on runway trends, celebrity style, emerging fashion and beauty brands, and shopping (naturally). In over seven years as a professional journalist, Halie’s reporting has ranged from fashion week coverage spanning the Copenhagen, New York, Milan, and Paris markets, to profiles on industry insiders like celebrity stylist Molly Dickson, to breaking news stories on noteworthy brand collaborations and beauty product launches. (She can personally confirm that Bella Hadid’s Ôrebella perfume is worth the hype.) She has also written dozens of research-backed shopping guides to finding the best tote bags, ballet flats, and more. Most of all, Halie loves to explore what style trends—like the rise of emotional support accessories or TikTok’s 75 Hard Style Challenge—can say about culture writ large. She also justifies almost any purchase by saying it’s “for work.”
Halie has previously held writer and editor roles at Glamour, Morning Brew, and Harper’s Bazaar. She has been cited as a fashion and beauty expert in The Cut, CNN Underscored, and Reuters, among other outlets, and appears in newsletters like Selleb and Self Checkout to provide shopping recommendations. In 2022, she earned the Hearst Spotlight Award for excellence and innovation in fashion journalism. She holds a Bachelor’s Degree in English from Harvard College. Outside of work, Halie is passionate about books, baking, and her miniature Bernedoodle, Dolly. For a behind-the-scenes look at her reporting, you can follow Halie on Instagram and TikTok.
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