Jonny Cota Is Designing Your New Favorite Streetwear
Naomi Campbell and Heidi Klum-approved.


These days, as we work, socialize—and do basically everything—from home, the items we gravitate to in our closets are pieces that are comfortable, versatile, and easy to throw on. But when you reach that inevitable point of needing to expand your horizons beyond the sweats you've had for years, Jonny Cota Studio (available on Amazon) is a great place to start for chic streetwear that conveniently works as elevated WFH gear, too.
Jonny Cota Studio is designer Jonny Cota's namesake brand that debuted on season one of Amazon Prime's Making the Cut. The fashion competition show, hosted by Heidi Klum and Tim Gunn, premiered at the end of March (the whole season is available now to stream)—and follows 12 designers competing for a one million dollar prize and the opportunity to take their established brands global.
Each week, the designers compete in different challenges that showcase their brand and how well they've conceptualized their brand identity. Every episode's winning look is chosen by the judges who vary a bit week to week—Klum, Nicole Richie, designer Joseph Altuzarra, fashion editor Carine Roitfeld, Naomi Campbell, and super-influencer Chiara Ferragni.
A post shared by Jonny Cota (@jonnycota)
A photo posted by on
The winning looks were available for purchase on Amazon immediately following the show, and the overall winner of the competition (Cota) now has an entire collection for sale on the site—that's in addition to the mentorship he received from Amazon Fashion and million dollar prize to invest in his brand.
Cota says that Metamorphosis, his debut collection of "progressive streetwear," represents his transition toward becoming a more evolved designer with a sense of femininity that wasn't as present in his existing label, SKINGRAFT. "I learned a lot in the competition about shedding some of the armor," he says. "I love to design really architecturally. I've found a lightness—a lightness in fabric, a lightness in design, and a kind of simplicity."
The pieces in his collection, including dresses, sweaters, pants, and accessories (many designed to be unisex) are handmade in Bali and incorporate bamboo as an eco-friendly element. On the show, the judges are super impressed with the line and Cota's emphasis on sustainable manufacturing—Klum and Campbell both purchase several items from the designer's pop-up shop during one of the final challenges. After seeing the collection, Ferragni notes, "Every piece looks effortlessly cool. I can see such a different variety of people wearing that."
A post shared by Jonny Cota (@jonnycota)
A photo posted by on
After the final episode aired and Metamorphosis became available for purchase on Amazon Prime, the collection sold out within 24 hours, according to an Instagram post from Cota.
A post shared by Jonny Cota (@jonnycota)
A photo posted by on
Don't worry, though—they've been replenishing the stock on Amazon, and Cota's website says there will be a full restock in July. In the meantime, you can shop some of our picks from the collection below while you binge the show!
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Maya McDowell is an Assistant Editor at HearstMade.
-
I Used Nordstrom’s Sale Section to Craft 7 Perfect Summer Outfits
These are formulas you can rely on.
By Brooke Knappenberger
-
Your Syllabus Guide to the 'Weak Hero Class 2' Cast—Meet the Rising K-Drama Stars Playing the Students of Eunjang High
So many exciting names join Park Ji-hoon in the second season of the Netflix hit.
By Quinci LeGardye
-
Prince William and Kate Middleton "Continue to Push Boundaries"
"They definitely have a different dynamic compared to other royal couples."
By Kristin Contino
-
I’m Crafting a Rich-Looking Wardrobe With These Luxury Spring Accessories
Follow my lead by shopping on-sale styles from SSENSE, Neiman Marcus, and Bergdorf Goodman.
By Lauren Tappan
-
The 2025 LVMH Prize Semifinalists Suggest Inclusive Design Is Worth the Investment
The 2025 LVMH Prize Semifinalists are a sign of fashion's forward-thinking future.
By Halie LeSavage
-
Designer Ashlynn Park Learned From Fashion Legends—Now, She's Forging Her Own Legacy
With mentors like Issey Miyake and Yohji Yamamoto, Park has become an expert at creating beautiful shapes from scratch.
By Emma Childs
-
Taylor Swift Styles a Super Bowl-Eve Rich Girl Coat With $6,450-Worth of Designer Accessories
The singer co-signs the Penny Lane and Yeti coat trends.
By Amy Mackelden
-
Truman Capote Had His Swans—Now Christopher John Rogers Has His Squirrels
As the designer prepares for his much-anticipated runway show at New York Fashion Week, we tap into the vibrant cult following that fuels his rainbow-colored world.
By Emma Childs
-
Copenhagen Fashion Week's Best Fall 2025 Collections Say Sustainable Design Isn't a Compromise
Copenhagen Fashion Week's Fall 2025 runways reminded guests that eco-conscious design can also be fun.
By Halie LeSavage
-
2025's Loud Luxury Accessory Trend Makes Looking Rich So Easy
They might be maximal, but these styles are surprisingly wearable.
By Lauren Tappan
-
45 Designer Accessories That Are Giving Rich-Girl Vacation Energy
Luxury bags, sunglasses, hats, and more to complete your vacation wardrobe.
By Brooke Knappenberger