24 Sporty Items Pilates Princesses and Marathon Runners Are Shopping This Spring
There's something here for every fitness fanatic.


In the world of athletic hobbies, two reign supreme in 2025. Suddenly everyone I know is either a Pilates fanatic (respectfully) or training for a marathon. I've lost my fashion friends to the world of exercise, but to be honest, I like what I'm seeing. It started small with track pants and the always-cool "dad sneaker." But these outfit tweaks have evolved into full-time hobbies with gear to match. Pilates and marathons require different routines and uniforms, but Pilates princesses and marathon runners are shopping the same four brands: FP Movement, Brooks Running, ALO, and Therabody. Workout apparel and running shoes are finally cute enough to live up to my fashion-editor criteria, and the proof is in the items below. Keep reading to shop the latest from these athletic brands.
Free People has helped define my style for over a decade, and now, FP Movement is set to do the same. Whether you have a Pilates membership, play tennis, hike mountains, or run marathons, this brand is where style meets function. I recommend its buttery-soft Never Better collection for activities such as hot yoga and reformer Pilates.
I'm not the authority on running shoes. (I'm a "speedwalk on the West Side Highway" type of girl.) But I have friends training for the Boston Marathon, so I asked them which running shoes they're wearing. Their answers were all the same: Brooks Running. I ordered the Launch 11s below and find them incredibly lightweight and supportive, but for all you marathon runners, the Hyperion line comes highly recommended.
Traditional athletic wear has always felt very pedestrian to me and not representative of my style, but ALO has transcended gyms and workout studios, offering everything from streetwear to office-appropriate trousers. These versatile athleisure pieces are an easy investment and make me feel stylish from the gym to the grocery store to the office—and everywhere else the day may take me.
Now that you've got a stellar outfit and the shoes to match, it's time to talk about the wellness essentials that will keep you in tip-top shape. No matter your workout of choice, your recovery is just as important. The Theragun eases tension, relieves aches, and reduces stress. (Plus, it does wonders for shoulder tension after you've been sitting at a computer all day.) We all know how important rest is for recovery—this blackout sleep mask with vibration patterns will help you fall asleep and stay asleep. If you want to truly embrace the sporty lifestyle, this brand will help you get there.
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Natalie Gray Herder is an editor on the branded content team at Who What Wear and Marie Claire. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She had plans of applying to law school until doing a 180 to follow her more creative passions: writing and fashion. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
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