Sarah Jessica Parker Reboots Carrie Bradshaw's Famous Fendi Baguette Bag at Milan Fashion Week

It's a full-circle moment for the original It bag.

Sarah Jessica Parker poses with the creative director of Fendi at the brand's Milan Fashion Week show for fall 2025
(Image credit: Getty Images)

Sarah Jessica Parker coronated an It bag with just seven words on an episode of Sex and the City that first aired in 2000. "It's not a bag," she corrected a thief in pursuit of the sequined Fendi hanging from her arm, in character as writer Carrie Bradshaw in the season 3 installment titled "What Goes Around Comes Around." "It's a Baguette."

25 years later, the bag artistic director Silvia Venturini Fendi first created in 1997 still hasn't lost its appeal, especially for its original advocate. In fact, Sarah Jessica Parker is still carrying sequined Fendi Baguette bags even when she's out of character at Milan Fashion Week.

Sarah Jessica Parker poses at the Fendi show wearing a sequin Fendi baguette bag

Sarah Jessica Parker carried a fresh Fendi Baguette bag to the Feb. 26 runway show at Milan Fashion Week.

(Image credit: Getty Images)

Parker stopped by Fendi's front row on Feb. 26 in an especially sparkly rendition of the bag her alter-ego first made famous. She chose a blush pink Baguette with oversize crystals, set against a peony strap and matching logo clasp. The And Just Like That... star's version is not currently available at Fendi, but similar versions retail for between $2,850 and $9,000. (Pricing depends on the level of iridescent detailing on each style.)

The rest of the star's outfit was decidedly toned-down in comparison to her fictional counterpart. Where Carrie Bradshaw might have opted for a loud striped sweater and white tulle tutu—which is exactly what she wore with a purple sequin Baguette on an episode of AJLT—Parker let her bag's embellishments stand out against a woodsy brown sweater dress and longline blazer coat.

Sarah Jessica Parker poses with Anna Wintour at Milan Fashion Week wearing the Fendi Baguette bag

Parker stands with two fashion icons: Vogue editor-in-chief Anna Wintour and the pink Fendi baguette bag.

(Image credit: Getty Images)

No matter how she styles it, seeing Sarah Jessica Parker carry a Fendi Baguette is like watching two close friends reunite. Her character toted one throughout both the original Sex and the City series and the Max reboot, And Just Like That. To commemorate the latter's arrival on streaming platforms the same year of the Baguette bag's debut, Fendi re-issued archival styles that were first available during Carrie Bradshaw's debut season.

While the style was invented to mimic the look of a French baguette carried under a grocery shopper's arm, it's come to be associated with a much more glamorous clientele beyond Carrie Bradshaw. Fendi Baguettes remain some of the most popular vintage designer bags at fashion month; they're also a favorite of A-listers including Zendaya and Gigi Hadid.

Sarah Jessica Parker on the set of And Just Like That... carrying a Fendi Baguette bag

Parker has toted the Fendi Baguette on-set for And Just Like That..., the reboot series.

(Image credit: Getty Images)

New editions of the Fendi Baguette are on shelves now, but Parker is still nostalgic for the ones she toted in 2000.

"I have my very first Baguette; I’ll always have it," she told Vogue in a 2022 interview. "I would loan them; I would share them; but I would never give them away."

Halie LeSavage
Senior Fashion & Beauty News Editor

Halie LeSavage is the senior fashion and beauty news editor at Marie Claire, where she assigns, edits, and writes stories for both sections. Halie is an expert on runway trends, celebrity style, emerging fashion and beauty brands, and shopping (naturally). In over seven years as a professional journalist, Halie’s reporting has ranged from fashion week coverage spanning the Copenhagen, New York, Milan, and Paris markets, to profiles on industry insiders like celebrity stylist Molly Dickson, to breaking news stories on noteworthy brand collaborations and beauty product launches. (She can personally confirm that Bella Hadid’s Ôrebella perfume is worth the hype.) She has also written dozens of research-backed shopping guides to finding the best tote bags, ballet flats, and more. Most of all, Halie loves to explore what style trends—like the rise of emotional support accessories or TikTok’s 75 Hard Style Challenge—can say about culture writ large. She also justifies almost any purchase by saying it’s “for work.”

Halie has previously held writer and editor roles at Glamour, Morning Brew, and Harper’s Bazaar. She has been cited as a fashion and beauty expert in The Cut, CNN Underscored, and Reuters, among other outlets, and appears in newsletters like Selleb and Self Checkout to provide shopping recommendations. In 2022, she earned the Hearst Spotlight Award for excellence and innovation in fashion journalism. She holds a Bachelor’s Degree in English from Harvard College. Outside of work, Halie is passionate about books, baking, and her miniature Bernedoodle, Dolly. For a behind-the-scenes look at her reporting, you can follow Halie on Instagram and TikTok.

Read more
Actress Reese Witherspoon carries her FENDI handbag while shopping for skincare products at Vicki Morav in NYC. on Jan. 24, 2025
Reese Witherspoon Carries the $5,800 Fendi Bag Beloved by Hailey Bieber, Meghan Markle, and Rihanna
sydney sweeney wears ferragamo and a chloe bag in nyc
Sydney Sweeney Revives the Crescent Bag Trend, Carrying Three Designer Takes in One Weekend
the Aupen renaissance bag next to Charli xcx carrying the style
Exclusive: Aupen's New Bag Is Destined for Celebrity Street Style
models on the coach fall 2025 runway carrying mini bags
Coach Debuts the Next Viral It-Bags at Its Fall 2025 Fashion Show
a guest at Copenhagen Fashion Week carries a louis vuitton bag with a trench coat and hoodie
Copenhagen Fashion Week Street Style's Most Popular Plus-Ones Are Vintage Designer Bags
Bella Hadi heads to a PFW event wearing light-wash jeans and a YSL bag
Bella Hadid Takes Oversize Dressing to the Extreme in Baggy Jeans and a Massive $4,400 Saint Laurent Bag
Latest in Fashion
Bella Hadid walks into a studio wearing an oversize leather jacket with a pair of capri leggings and ballet sneakers
The Ballet Sneaker Trend Is Bella Hadid's Undisputed It-Shoe of 2025
Jennifer Lawrence
The Jennifer Lawrence-Approved Adidas Sneakers Everyone's Talking About Are Secretly On Sale at Nordstrom
Selena Gomez visits the SiriusXM Studios on March 25, 2025 in New York City wearing a snakeskin blazer and jeans.
Selena Gomez Proves Skinny Jeans Are Cool Again With Khaite's $680 Benny Belt
Rihanna and A$AP were seen on a casual date night out at Giorgio Baldi in Santa Monica. rihanna wore jeans, a vest, and a new alaia bag
Rihanna Hard-Launches Alaïa's New $2,350 It-Bag With a Baseball Cap and Jeans
Bella Hadid carries the Coach empire bag in New York City with a black mini dress
Bella Hadid Secures Coach's Must-Have Empire Bag, Just Like I Predicted She Would
Selena Gomez wears a cropped blazer and matching trousers while attending the Drew Barrymore show in New York City
Selena Gomez Is the Cropped Blazer Trend's Final Boss
Latest in News
Model with barely there makeup, glowy skin, and long coily hair.
Everything You Need to Know About Marie Claire’s Skin and Hair Awards
Two men (Ike Barinholtz and Seth Rogen) sit at a conference table with a script in front of them, as two women (Kathryn Hahn and Chase Sui Wonders) stand behind them, in 'The Studio.'
The Cast of 'The Studio': Your Guide
Bella Hadid walks into a studio wearing an oversize leather jacket with a pair of capri leggings and ballet sneakers
The Ballet Sneaker Trend Is Bella Hadid's Undisputed It-Shoe of 2025
Keke Palmer in a brown cutout dress and long copper hair
Keke Palmer Returns to the Dark Side With Deep Espresso Hair
Jonathan Davino in a blue shirt and gray blazer and Sydney Sweeney in a black and white patterned dress at the InStyle and Kate Spade dinner in October 2018
Sydney Sweeney Deletes Instagram of Fiancé Jonathan Davino, Further Fueling Breakup Rumors
Jennifer Lawrence
The Jennifer Lawrence-Approved Adidas Sneakers Everyone's Talking About Are Secretly On Sale at Nordstrom