Of Course Olivia Rodrigo's Vintage Coach Bag Is a Viral Gen Z Favorite

Olivia Rodrigo might be a member of Gen-Z, but she’s long had an affinity for vintage clothing. Her love for clothes designed before she was born spans back to her Sour era, when she was often seen wearing punky, 1990s Betsey Johnson dresses both on stage and off. Now that she’s in her Guts phase, Rodrigo is opting for a new, more subdued take on vintage fashion. Case in point: Her latest outfit swapped frilly, retro minis for a sleek slip dress and a Coach Ergo shoulder bag.

The “Vampire” singer left rehearsals earlier this week in New York City, where she recently wrapped up four sold-out nights at Madison Square Garden, wearing a white slip dress covered in mini orange flowers. She accessorized with chunky brown Frye boots and a bright red Coach Ergo bag. The New York-based brand released the Ergo in the ‘90s, making it a decade older than the singer (Rodrigo, for reference, was born in 2003).

Rodrigo isn’t the only Gen-Zer currently obsessing over Coach bags, though. They have gotten the TikTok viral treatment over the last year, with a gaggle of shoppers hailing Coach as one of the bag brands of the year in their new (and vintage!) review videos. Several high-profile restoration accounts have also popped up on the platform, racking up thousands of views with their tips for sourcing Coach bags at local thrift stores and making vintage styles look fresh out of the box.

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The Ergo is such a cult favorite that it was re-issued under Coach's circular and sustainable line, Coachtopia, back in 2023. Recent iterations are adorned with bows at the straps—naturally an instant hit with the coquette crew. Made from at least 50 percent recycled leather, the newer iterations also have a rounder silhouette with a shorter strap, compared to Rodrigo's pick.

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However, the Ergo is just the latest in a range of Coach styles picking up online fashion buzz. The Tabby, a smaller, more structured shoulder bag with a large C-logo clasp on the front, was the first silhouette to go viral a few years ago. (The brand even released it in a puffed-up variation after the original ones sold out.) The cherry red version Rodrigo carried in New York is one of the most popular vintage styles on the TikTok app, proving that the singer probably gets her style inspiration just like the rest of us—from the internet.

While you can’t currently shop Rodrigo’s exact pick, keep scrolling for options inspired by her vintage find.