This New Denim Brand Gives You the Perfect Vintage Fit Without Trying on a Billion Pairs
Save your legs, get yourself a GRLFRND.

Unless you are incredibly, once-in-a-lifetime lucky, you must spend a small fortune and tons of time—which is perhaps even more valuable—to find a pair of vintage jeans that fit you exactly as they should: tight enough in the seat to pull a little at where the crotch and hips meet (#sexay) but with a slim pocket of air around the leg like potato-chip bags would have if manufacturers actually cared about not ripping customers off.
Not too much to ask, right? (Oh, nearly forgot about the right-above-the-ankle-bone crop and a wash that isn't too distressed or light or dark or whiskered. Okay, *now* that's all.) Right, though millions of girls fatigued from chasing visions of Leandra Medine and Camille Charrière around every thrift store they came across would probably tell you otherwise.
But here's salvation: New denim brand GRLFRND eliminates both the need for stalking RE/DONE and trying on pair after pair until you've got button shapes permanently imprinted on your belly. 🙏
Pretty clever of them to just *make* the unicorn jeans instead of hunting for them like the rest of us; even cleverer to sweeten the deal by producing them at top-of-the-line mills and giving them cheeky names like Naomi and Kendall. I've been breaking in my asymmetric-hem Helenas—ah, that crunchy, creaky feeling when you bend down— and they've just reached the point where they've softened enough that you no longer have to lie down to do up the fly anymore.
In other words, perfect.
A post shared by GRLFRND (@grlfrnd)
A photo posted by on
Follow Marie Clare on Facebookfor the latest celeb news, beauty tips, fascinating reads, livestream video, and more.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Chelsea Peng is a writer and editor who was formerly the assistant editor at Marie Claire. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.
-
Let's Go, PPG, Fans! A New Peacock Series Starring the 'Love Island USA' Season 6 Cast Is Coming Soon
We're already clearing our summer schedules for 'Love Island: Beyond the Villa.'
By Quinci LeGardye
-
Why Princess Diana Didn't Move to America
The late royal's friend opened up about the princess's American dream.
By Kristin Contino
-
Anne Hathaway Doubles Down on Luxury's Favorite Neutral
She painted herself in the timeless hue.
By Kelsey Stiegman
-
Florence Pugh Is the Lingerie Dressing Trend's Poster Girl in a See-Through Stella McCartney Mini Dress
She loves a see-through look.
By Lauren Tappan
-
Cindy Crawford and Kaia Gerber Match in Little Black Dresses With Individual Twists
The two looked nearly identical while attending the Broadway premiere of ‘Good Night, and Good Luck.’
By Lauren Tappan
-
Marie Claire Editors Are Obsessed With This Cult-Favorite Sale
SSENSE has everything a fashion enthusiast could ever want.
By Lauren Tappan
-
Spring 2025's Candy-Coated Shoe Color Trends Prove Neutrals Are Overrated
Bold pastels and sugar-sweet hues promise to overtake your boring shoe lineup.
By Lauren Tappan
-
Issa Rae Is Fueling Her Mogul Era With More Me Time
The key to her success lies in self-care.
By Lauren Tappan
-
13 Hailey Bieber Outfit Formulas Defining Her Laidback Personal Style
Copy and paste to your closet.
By Lauren Tappan
-
8 Women Over 60 Share Their Age-Defying Fashion Wisdom
These eight style icons prove that age-appropriate fashion is a myth.
By Emma Childs
-
Margaret Qualley's Backless Chanel 2025 Oscars Dress Secretly Nods to 'The Substance'
The backward necklace is the cherry on top.
By Emma Childs