This New Denim Brand Gives You the Perfect Vintage Fit Without Trying on a Billion Pairs
Save your legs, get yourself a GRLFRND.

Unless you are incredibly, once-in-a-lifetime lucky, you must spend a small fortune and tons of time—which is perhaps even more valuable—to find a pair of vintage jeans that fit you exactly as they should: tight enough in the seat to pull a little at where the crotch and hips meet (#sexay) but with a slim pocket of air around the leg like potato-chip bags would have if manufacturers actually cared about not ripping customers off.
Not too much to ask, right? (Oh, nearly forgot about the right-above-the-ankle-bone crop and a wash that isn't too distressed or light or dark or whiskered. Okay, *now* that's all.) Right, though millions of girls fatigued from chasing visions of Leandra Medine and Camille Charrière around every thrift store they came across would probably tell you otherwise.
But here's salvation: New denim brand GRLFRND eliminates both the need for stalking RE/DONE and trying on pair after pair until you've got button shapes permanently imprinted on your belly. 🙏
Pretty clever of them to just *make* the unicorn jeans instead of hunting for them like the rest of us; even cleverer to sweeten the deal by producing them at top-of-the-line mills and giving them cheeky names like Naomi and Kendall. I've been breaking in my asymmetric-hem Helenas—ah, that crunchy, creaky feeling when you bend down— and they've just reached the point where they've softened enough that you no longer have to lie down to do up the fly anymore.
In other words, perfect.
A post shared by GRLFRND (@grlfrnd)
A photo posted by on
Follow Marie Clare on Facebookfor the latest celeb news, beauty tips, fascinating reads, livestream video, and more.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Chelsea Peng is a writer and editor who was formerly the assistant editor at Marie Claire. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.
-
Princess Diana's Niece Amelia Spencer Reveals Secret Fifth Bridal Outfit
Royal (adjacent) wedding goals, period.
By Kristin Contino Published
-
Meet the Model-Off-Duty Hairstyle That Doubles as a Faux Face Lift
Jawline? Snatched.
By Emma Aerin Becker Published
-
Hailey Bieber's Sugar Cookie Pedicure Is Almost Too Sweet
The beauty founder is tapping back into a milky white nail trend.
By Hanna Lustig Published
-
I’m Copying These Street Style Outfits I Spotted at New York Fashion Week
They're low-effort and high-impact.
By Lauren Tappan Published
-
Here’s What Marie Claire Editors Are Buying for Valentine's Day
From cherry red heels to sweet-smelling candles, we're oh-so in love with these products.
By The Editors at Marie Claire Published
-
Hailey Bieber Is the Quintessential Rich Mom Styling a Fur Coat, Massive Designer Bag, and Luxury Stroller
The Rhode Beauty founder keeps expanding her collection of mom-friendly designer bags.
By Amy Mackelden Published
-
A Classic White T-Shirt Is the Best Winter Styling Piece
This basic is the secret ingredient to creating the perfect outfit.
By Lauren Tappan Published
-
Jennifer Lopez’s Masterclass in Making Every Outfit Look Like a Billion Dollars
The secret to J.Lo’s impossibly glam style? It’s not just the Birkins—it’s the strategy. Here’s how she makes every single piece exude pure luxury.
By Lauren Tappan Published
-
Spring 2025 Trends I'm Already Shopping On-Sale From COS, Mango, and Reformation
Snag these sought-after styles before anyone else (and for less).
By Lauren Tappan Published
-
Here's How Regular People Can Style Leggings Like a Miu Miu Model
Ten outfits that showcase the stretch pant's elevated everyday potential.
By Emma Childs Published
-
10 Must-Haves Marie Claire Editors Are Buying to Kickstart 2025
Our team's investing in these items to start the new year right.
By The Editors at Marie Claire Published