For a long time, Photoshop has seemed like a fact of life—especially in campaign ads designed to sell not only a product but also an "ideal." Aerie's been pleasantly pushing that boundary, choosing to display unretouched models in their underwear shots—and now they're adding celebrities to the mix to make what they hope is an even bigger body-positive impact.
Enter Aerie's #AerieREAL campaign, which features Emma Roberts as its new face. The just-released photos are the first in a planned series that will feature celebs in Photoshop-free ads.
"Partnering with Aerie was a natural fit for me because #AerieREAL is a message I personally identify with, particularly being in an industry that is quick to judge flaws," Roberts said in a press release. "I feel so honored to be part of a movement that reassures women that real doesn't mean flawed—real is sexy, real is cool."
Roberts' pictures will be featured in stores starting September 3—but you can see a sneak peek here:
While Roberts looks stunning, it would be powerful to see the remaining ads in this campaign feature women of all shapes, colors, and sizes—nothing could get more real than that.
-
Give Selena Gomez's 'Emilia Pérez' Coat the Oscar AlreadyThe symbolic costuming choice is also my winter wardrobe inspiration.
-
The True Story of Dolours and Marian Price Is Just As Harrowing As It Seems in 'Say Nothing'The new FX series is set in Ireland during The Troubles.
-
Why Did Drunk Elephant Recall Three of Its Best-Selling Skincare Products?Here's how to know if yours were compromised.
-
How Do You Find Your Personal Style?From Gen Alpha to an almost-centenarian, we asked six stylish people to share how they discovered their formula for getting dressed.
-
The Loewe Bags Everyone's Manifesting Right NowFrom modern styles to heritage classics, these are the most coveted styles of the moment.
-
7 Late Fall Essentials Marie Claire Editors Bought for NovemberHere are all the fashion and beauty must-haves to covet for the kickstart of the holiday season.
-
This Winter’s Shoe Trends Embrace Individual StyleFrom edgy moto boots to classic loafers, there’s a shoe to suit every taste.
-
Fashion Girls Are Using Sheer Knee-High Socks to Level Up Their LooksThe perfect balance between not too bare and not too boring.
-
’80s-Era Leather Bombers Are the Season’s It Coat TrendThe style took off during Fashion Month but has legs to last through winter and spring.
-
Torishéju Dumi Is the New Name To Know From Paris Fashion WeekShe debuted last year with Naomi Campbell and designed Zendaya's 'Dune' red-carpet look—now, the industry darling is gearing up for her second show.
-
6 Charli XCX Concert Outfit Ideas, According to Bona Fide BratsThere's no rulebook, but Marie Claire editors have a few ideas.
