Kylie Jenner Celebrates Sprinter Launch in Latex & Leather

Kylie Jenner celebrates the launch of Sprinter in a little black latex dress

(Image credit: Getty Images)

published 22 March 2024

Every woman needs a little black dress in her closet, and Kylie Jenner needs several—in latex and jersey knit.

Yesterday, the model and mogul celebrated the launch of her new canned vodka soda Sprinter by driving from store to store in a branded food truck and signing variety packs in silver Sharpie ink. But her businesswoman fashion was more members-only night club than boardroom or liquor store.

Kylie Jenner celebrates the launch of Sprinter in a little black dress — Kylie Jenner started her day of Sprinter celebrations in a little black Ferragamo dress.

First, Jenner wore a black, body-con mini dress with a turtleneck and long sleeves. The jersey fabric hugged her iconic curves, and a wide, almost skirt-shaped patent leather belt (think: Diane Keaton meets futuristic space station) hung around her hips. She completed the look with strappy heeled black sandals, tied up her ankles.

The dress was grabbed straight off the Ferragamo runway, from the Spring/Summer 2024 womenswear collection, shown at Milan Fashion Week last September.

Kylie Jenner's little black dress came straight from the Ferragamo runway — Jenner's first look came straight from Ferragamo's Spring/Summer 2024 runway.

Later that day, Jenner changed into another little black dress, a skin-tight latex midi with a plunging neckline. She wore alien-esque, clear, flesh-colored latex slingback heels to match. To accessorize, she carried a can grapefruit Sprinter (of course).

Kylie Jenner changes into a latex black dress and a can of Sprinter — For an evening party, Jenner changed into a skintight latex dress.

Jenner has been embracing an all-black wardrobe as of late, starting with her new clothing line Khy. The brand launched last November with a monochrome, black-on-black drop. Ensuing collections have mostly kept with the color story, expanding slightly to incorporate a few other Jenner neutrals, like grey, white, red, and of course, mesh. The star has been so committed to the look, she's even worn her LBDs to run daytime errands.

The first Khy drop, co-designed with Berlin brand Namilia's Nan Li and Emilia Pfohl, was meant to reflect Jenner's "King Kylie" 2010s era. "It is really significant. King Kylie for me was less about what I was wearing, and more about how I felt in that era. I just felt confident, free, and I didn’t care what anyone said," Jenner told Vogue. "I'm always experimenting with my style and I’m always switching it up."

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Julia Gray is a contributing fashion writer at Marie Claire, where she covers runway trends, celebrity style, and shopping. In her six years as a journalist, Julia’s reporting has ranged across style, music, Internet culture, art, retail, tech, and more. In addition to Marie Claire, Julia writes for outlets like the Washington Post, the Wall Street Journal, the Ringer, New York Magazine, Pitchfork, Nylon, and Vice, among others. Julia's fashion reporting is led by curiosity. Julia is not only interested in critiquing and covering pop culture, but in understanding what our pop culture says about how we live and modern values. When she’s not writing, Julia hosts a podcast called Girls Room, where she and her co-host revisit shows like Girls and Gossip Girl from the beginning with guests like comedian Cat Cohen and writer Hunter Harris. Girls Room was recently cited in the New York Times.

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