Denim: one of the few fabrics that is truly appropriate year-round. But that doesn't mean that all denim works for every season. Come spring and summer it's time to shed those dark indigo flares for something a little lighter. Like so much else in our culture at present, the '90s are providing ultimate inspiration, with bleached denim making the ultimate comeback. Here, Jessica Azoulai, president and CEO of Denim Therapy, shares how to wear the trend in a modern way and we share the items we can't wait to buy.
Marie Claire: Why is bleached denim making a comeback?
Jessica Azoulai: It seems like people are getting nostalgic and want to go back to the good old days by feeling comfortable in their old jeans.
MC: How can people take care of their bleached denim?
JA: It needs to be washed as little as possible, but if jeans do need a wash, make sure to turn them inside out, set your washing machine to the gentle or delicate cycle, and use cold water only.
MC: What’s the most popular way to bleach denim right now?
JA: The bleached trend comes in all shapes and sizes: tie-dyed, full bleached, patterns, ombré, etc. Even shoes are being bleached!
MC: Is there a sustainable way to bleach?
JA: A lot of companies now use either laser or ozone processing to bleach their garments. With these techniques, chemical-product and, especially, water consumption are largely reduced.
••• A version of this story appeared in the March 2019 issue of Marie Claire.
-
Michelle Yeoh Felt "Like Such a Failure" for Not Being Able to Have ChildrenShe got really vulnerable during a recent radio appearance.
-
Did Matty Healy Just Inadvertently Confirm Taylor Swift's "Guilty as Sin" Is About Him?Very suspicious.
-
Dax Shepard Asks Cynthia Erivo About "Wiping" With Her Long Nails, And Her Response Is PerfectLove her for this.
-
How Do You Find Your Personal Style?From Gen Alpha to an almost-centenarian, we asked six stylish people to share how they discovered their formula for getting dressed.
-
The Loewe Bags Everyone's Manifesting Right NowFrom modern styles to heritage classics, these are the most coveted styles of the moment.
-
7 Late Fall Essentials Marie Claire Editors Bought for NovemberHere are all the fashion and beauty must-haves to covet for the kickstart of the holiday season.
-
This Winter’s Shoe Trends Embrace Individual StyleFrom edgy moto boots to classic loafers, there’s a shoe to suit every taste.
-
Fashion Girls Are Using Sheer Knee-High Socks to Level Up Their LooksThe perfect balance between not too bare and not too boring.
-
’80s-Era Leather Bombers Are the Season’s It Coat TrendThe style took off during Fashion Month but has legs to last through winter and spring.
-
Torishéju Dumi Is the New Name To Know From Paris Fashion WeekShe debuted last year with Naomi Campbell and designed Zendaya's 'Dune' red-carpet look—now, the industry darling is gearing up for her second show.
-
6 Charli XCX Concert Outfit Ideas, According to Bona Fide BratsThere's no rulebook, but Marie Claire editors have a few ideas.
