The Denim Brands Royals Love, and Where to Buy Them
Zara is a favorite of Kate Middleton.
"Royals, they're just like us!" You've seen that headline enough to sometimes doubt it's authenticity. But never has this rang truer than when it comes to jeans. Like the rest of us, royal women wear, maybe even hoard, denim. Kate Middleton loves her skinny jeans while the Queen of Spain prefers a little flare. The Duchess of Cambridge has worn them on numerous occasions to public events and outings, as has her newly minted sister-in-law. So where do royals buy their go-to demin? We did a little research to find the exact brands and styles, and where we couldn't, we found similar options. Happy shopping!
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Meghan Markle
Meghan paid tribute to her adopted home, Canada (that's where her show Suits was filmed) with a pair of black jeans from Outland Denim. She wore them several times throughout the royal tour with Prince Harry this month. Evidently, they're super comfortable.
Outland Denim harriet in black jeans, $180
Kate Middleton
For an eight-day visit to Canada, Kate broke out her black skinny jeans from Zara. If this fast fashion retailer is good enough for the royal, it's good enough for me. Luckily, Zara has plenty of black jeans in stock.
Zara premium skinny stay black jeans, $50
Princess Maria-Olympiaof Greece and Denmark
Princess Maria-Olympia of Greece and Denmark, 22, chose a pair of jeans that spoke to her youthful style for a recent walk with a pup. The distressed denim with frayed hems were on-trend, especially when paired with black Chanel ankle boots.
Mother the tomcat jeans, $245
Kate Middleton
To watch an ultra marathon in Holyhead, Wales, in 2013, Kate—who had just given birth one month earlier to Prince George—wore a green blazer, printed shirt, and black skinny jeans by Paige.
Paige transcend skyline skinny jeans, $179
Meghan Markle
Megan loves her Mother jeans. She was first spotted in the denim label at the 2017 Invictus Games. She wore the brand for the event this year, choosing a black pair for the 2018 Invictus Games on Cockatoo Island, Australia.
Mother looker skinny jeans, $196
Princess Charlene of Monaco
Princess Charlene of Monaco does casual-elegant so well. The royal attended an event in Pietermaritzburg, South Africa in 2011 wearing a bright red shirt paired with dark-rinse skinny jeans that showed off her brown sandals.
Everlane mid-rise skinny jean, $68
Crown Princess Mette-Marit of Norway
Crown Princess Mette-Marit of Norway is another royal who loves jeans. For a shopping trip in London, the princess wore a gray blazer, white turtleneck top, and dark blue bootcut jeans, a favorite amongst her fellow royals.
7 For All Mankind (b)air tailorless iconic bootcut jeans, $111
Kate Middleton
For one of the first events following her maternity leave for the birth of Prince Louis, Kate visited the Sayers Croft Forest School and Wildlife Garden in London. She wore a comfortable outfit, which included two pieces she loves: her olive Zara jeans and Penelope Chilvers boots.
Zara zippered jeans, $40
Kate Middleton
Howdy, Kate. The Duchess of Cambridge and Prince William attended The Calgary Stampede Parade in 2011 and Kate's cowboy-inspired look was on theme. Though her Goldsign bootcut jeans have long sold out, we found a similar style you can add to your denim repertoire.
Goldsign slim boot cut jeans, $229
Queen Rania of Jordan
Queen Rania doesn't wear jeans often, but when she does, she'll often chooses a classic bootcut style. A suede double-breasted beige jacket completed this casual yet chic ensemble.
Joe's hi rise honey curvy bootcut jeans, $125
Kate Middleton
Kate wore a pair of J.Brand jeans while playing with Prince George at the Gigaset Charity Polo Match in 2015. The dressed-down look was perfect for a day outdoors, where she sat on the grass and chased after her toddler.
J.Brand 811 skinny jeans, $248
Princess Madeleine of Sweden
Princess Madeleine of Sweden looked super polished in white jeans when she attended the 2012 Innovation Forum seminar in Marstrand, Sweden. She kept it casual with a navy puffer jacket and black flats.
Citizens of Humanity white jeans, $178
Meghan Markle
For her first royal tour, Meghan packed plenty of jeans. For a visit to Auckland, New Zealand, she pulled out these black skinnies from J.Crew.
J.Crew pull-on toothpick jeans, $75
Kate Middleton
Meghan so far has stuck to blue and black denim, but Kate's tried it all. She's not afraid to wear color, as pictured here in 2012. The Duchess of Cambridge wore coral jeans from J.Brand while meeting Great Britain's Hockey Team at the Riverside Arena in London.
J.Brand Alana crop skinny jeans, $228
Queen Letizia of Spain
Like Queen Rania, Queen Letizia of Spain enjoys a classic bootcut jean. She wore a pair it with a graphic tee, a cognac-colored leather jacket, and matching boots.
AG the new angle bootcut jeans, $178
Princess Diana
Princess Diana was a style icon, so naturally she was fully invested in the mom jeans trend of the '90s. The late princess styled her bottoms with a fun star-print tee, belt, and flats while dropping her children off at school in 1992.
Topshop grey blue mom jeans, $70
Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.
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