Jennifer Behr and Betsey Johnson's New Collaboration Includes The Dreamiest Butterfly Hair Pins
Inspired by none other than Olivia Rodrigo.
If one thing is true about 2022, it's that all of the year's best jewelry trends are inspired by years past. The late nineties and early aughts have had the biggest resurgence, especially among the Gen Z crowd on TikTok and rocked by their biggest star, Olivia Rodrigo. After the singer wore custom butterfly-shaped bobby pins to the 2022 Met Gala, the two designers behind the pieces—Jennifer Behr and Betsey Johnson—have teamed up for a collection of pins inspired by her look. The two-piece collection is available for pre-order now, so you too can snag a bit of Rodrigo's summer style.
Consider this collection the in-real-life way to master the biggest TikTok hair trends of the summer but in a cool, understated way. The duo of pins takes inspiration from Rodrigo's 2022 Met Gala outfit and Betsey Johnson's Spring/Summer 1997 runway show, where teal and pink butterfly headpieces peppered the runways. With Behr's expertise and delicate approach to jewelry and hairpieces, the collection perfectly intertwines Johnson's late '90s aesthetic and the modern sweetness of Behr's collections.
Of course, these reimagined butterflies had to come in Rodrigo's favorite color: a deep violet hue. Rodrigo has also worn a few vintage Betsey Johnson pieces on her Sour world tour, from cropped versions of her Met Gala party dress to silk slips in hot pink layered over fishnet tights and accessorized with chunky combat boots.
"I've always loved embracing the embellished and over the top, and this capsule does just that," says Betsey Johnson of the collection. "These butterfly styles have such a special place in my heart. Bringing these pieces back to life from my past collections, they perfectly combine my fun, girly and punk view on fashion. I'm so glad to partner with Jennifer Behr to reimagine these iconic styles for the next generation," she says.
The larger of the two pins, aptly named the Gala Bobby Pin, is priced at $175. It features an oversized deep purple butterfly made from printed silk organza and Swarovski crystal accents, similar to the pins Rodrigo wore in her hair back in May. The second Gabby Bobby Pin retails at $75 and features a handpainted lilac butterfly on a much daintier pin. Both items are available for pre-order with an expected ship date of late August.
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Julia Marzovilla is the Fashion E-Commerce Editor at Marie Claire, where she reviews the latest launches from fashion and beauty brands, finds the best on-sale items around the internet, and interviews experts to find the best products in any category to share with her readers. She also creates shopping guides that span every vertical on the site as an expert in everything from the best laptop bags to the best laser hair removal devices.
In her near decade of experience, Julia has both written for several top outlets in the E-Commerce space and worked at major fashion labels. Prior to joining the Marie Claire team, she contributed similar shopping stories to sites such as Bustle, InStyle, The Zoe Report, Who What Wear, and worked as the Trending Fashion and News Writer STYLECASTER. You can find her across the internet at @JuliaMarzovilla. In real life, you can find her creating shopping guides for her friends, cooking or baking in her too-small kitchen, or buying tickets for the next time Harry Styles is in town.
Julia has a Bachelor’s degree in English with a minor in Journalism from Loyola Marymount University in Los Angeles, California. She lives in New York City, her hometown.
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