Serena Williams Is the Face of Stuart Weitzman's 2020 Campaign

She looks bold and beautiful.

serena williams stuart weitzman 2020 campaign shot by ethan james green
(Image credit: Ethan James Green)

Serena Williams is the new face of Stuart Weitzman, and her 2020 campaign images are striking: They're powerful, beautiful, and Serena looks like a total #bosslady. The footwear brand is known for its glossy, minimalist advertising and has previously featured famous faces like Kendall Jenner and Gigi Hadid. Though their campaigns were eye-catching, these images of Serena are a much-welcomed break from traditional runway models.

In conjunction with being the face of Stuart Weitzman, Serena is using the opportunity to highlight the brand's VitalVoices Global Partnership, which is a nonprofit that invests in women leaders who drive global change. (Serena has personally selected leaders like Sage Ke'alohilani Quiamno, co-founder of Future For Us, and Ashlee Wisdom, founder of Health In HerHUE, whose organizations help lift women of color, for this honor.) "I hope through this campaign...we can share a message of hope and optimism, and celebrate women and their ability to lift up their communities," said Serena on Instagram.

The black-and-white campaign was shot by photographer Ethan James Green and features Serena in a Dream Bandits white bodysuit with a matching white blazer and trench coat while wearing various Stuart Weitzman shoes. See all the awesome campaign images of Serena and then shop the exact shoes she's wearing in them, ahead.

serena williams stuart weitzman 2020 campaign shot by ethan james green

(Image credit: Ethan James Green/Courtesy of Stuart Weitzman)

serena williams stuart weitzman 2020 campaign shot by ethan james green

(Image credit: Ethan James Green/Courtesy of Stuart Weitzman)

serena williams stuart weitzman 2020 campaign shot by ethan james green

(Image credit: Ethan James Green/Courtesy of Stuart Weitzman)

serena williams stuart weitzman 2020 campaign shot by ethan james green

(Image credit: Ethan James Green/Courtesy of Stuart Weitzman)

serena williams stuart weitzman 2020 campaign shot by ethan james green

(Image credit: Ethan James Green/Courtesy of Stuart Weitzman)

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Fashion Editor

Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.

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