Kate Hudson Just Launched an Eco-Friendly Fashion Line
Free-spirited, bohemian vibes await you.
Kate Hudson can add "clothing designer" to her resumé. The actress and entrepreneur has launched her first ever ready-to-wear line, Happy x Nature (pronounced as happy by nature), which reflects her free-spirited West Coast style.
"It’s like if you write a script—you write what you know. So, I [worked with Michele Manz] to design this line for myself," Hudson tells me. "Authenticity is so important to me because I’m not going to stand behind something if I myself won’t wear it."
The eco-friendly fashion line is filled with effortless summer pieces, from an off-the-shoulder polka dot dress to a floral jumpsuit to this top and skirt situation, which Hudson tells me is perfect for Coachella (or whatever summer music festival you're off to). It's clear that Hudson is proud and stoked about her line as she moves through the racks, touching the pieces while telling me about the brand's mission towards sustainability.
"This top is made from recycled water bottles," she says, picking up the sleeve of a garment (pictured to the left). "Did they tell you how that happens?"
I shake my head. Hudson explains that recycled plastic bottles were crushed and then turned into a fiber that became this top, as well as the jeans. She adds that Happy x Nature doesn't ship with plastic, and the brand's packaging is all bio-degradable (in 12-18 months)—even its tags are made from natural fibers. Despite being eco-friendly, the brand's prices remain at an affordable $48 to $148 range.
This commitment to sustainability even ended up in the brand's name, which Hudson's partner Danny Fujikawa helped her come up with.
"I like happy, that word makes you feel good, but I wanted it to be about what the product was," Hudson says. "I always knew we would lean towards a sustainable line and use things that were eco-friendly, so nature had to be a part of it too. So Danny just said 'happy by nature. That’s what people think you are.' Though, I don’t think anyone is happy by nature. I think it’s something we all work at, but I think we all want to make nature happy."
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
With that, Hudson leads me to a sunshine-yellow dress which, to me, screams summer vibes and happiness. Hudson tells me that it's named after her mom Goldie (Hawn), who wanted an easy dress to wear on vacation. "We like to call this entire collection statement casual because we want the clothes to feel like everyday wear, but still catch other people's eyes," she says. (The strapless dress and the utilitarian denim pieces definitely caught my eyes.)
Shop Our Favorite Pieces From Happy x Nature
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
RELATED STORY
Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.
-
Revisiting Prince William's Last Working Trip to South Africa With Brother Prince Harry
The Prince of Wales visited Botswana, Lesotho and South Africa in 2010 alongside his estranged brother.
By Danielle Campoamor Published
-
Anne Hathaway Enters Her Goth Girl Era in Monochrome Black Fit
An all-black outfit? For Fall? Groundbreaking.
By Danielle Campoamor Published
-
Martha Stewart Says Ryan Reynolds "Is Not So Funny" in Real Life
"I'm going to get in trouble, he's my neighbor."
By Danielle Campoamor Published
-
This Winter’s Shoe Trends Embrace Individual Style
From edgy moto boots to classic loafers, there’s a shoe to suit every taste.
By Emma Childs Published
-
Fashion Girls Are Using Sheer Knee-High Socks to Level Up Their Looks
The perfect balance between not too bare and not too boring.
By Emma Childs Published
-
'80s-Era Leather Bomber Jackets Are Making a Swift Comeback
The trend took off during Fashion Month but has legs to last through winter and spring.
By Emma Childs Published
-
Torishéju Dumi Is the New Name To Know From Paris Fashion Week
She debuted last year with Naomi Campbell and designed Zendaya's 'Dune' red-carpet look—now, the industry darling is gearing up for her second show.
By Emma Childs Published
-
6 Charli XCX Concert Outfit Ideas, According to Bona Fide Brats
There's no rulebook, but Marie Claire editors have a few ideas.
By Emma Childs Published
-
Olivia Rodrigo's 2024 VMAs Look Was Virtually Nonexistent — Because She Wasn't There
...because she wasn't there.
By Kelsey Stiegman Published
-
New Yorkers Are Already Wearing These Classic On-Sale Pieces From COS, Madewell, and J.Crew for Fall
Not to mention, they all cost less than $250.
By Lauren Tappan Published
-
Fashion Writer Erika Veurink Shares Her No. 1 Tip for Finding Amazing Vintage Pieces on eBay
The fashion journalist and brand strategist spoke to editor-in-chief Nikki Ogunnaike for the 'Marie Claire' podcast "Nice Talk."
By Sadie Bell Published