Gucci Wants Gen Z to Feel Seen Through Art and, Yes, Zines
The fashion house has revealed the next phase of its CHIME FOR CHANGE campaign.

After releasing a new report on how Gen Z—people born in the mid-1990s through the mid-200s—feels about gender fluidity (spoiler: 82 percent of Gen Zs strongly agree that organizations have a responsibility to support marginalized groups, including those who don't conform to a specific gender), Gucci's CHIME FOR CHANGE is focusing on its next chapter with a "To Gather Together" campaign.
“Gucci is proud to reaffirm our commitment to a more just and equitable world," says Gucci President and CEO Marco Bizzarri. "Achieving gender equality is critical to securing our collective future, and we are dedicated to leveraging our creative power, global employee engagement, and support for non-profit projects to ignite conversation and help empower the next generation of leaders."
RELATED STORY
Gucci hopes to continue a global conversation with the creation of Gucci ArtWalls by Italian artist MP5 and Gucci Creative Director Alessandro Michele. Each wall features silhouettes of genderless figures in London, Milan, New York, Taiwan, and Hong Kong. The fashion house also presented a short film at the Sundance Film Festival produced by Jade Jackman and Irregular Labs called The Future is Fluid, which explores what gender means to young people across the world.
"One of the ways that I think we need to be looking at educating society and educating people is to have them understand the gender spectrum because you can't accept something without understand it first," explains one of the individuals in the video. The seven-minute film also includes stories of harassment and discrimination gender-fluid people face in our society today.
In addition to the murals and video, Gucci also tapped into a major component of the Gen Z DNA—zines!—for activists, artists, and writers to speak about gender equality and self-expression. It will be distributed in NYC's Gucci Wooster Bookstore, the Gucci Garden in Florence, select bookstores, and universities in Belgium, Finland, France, Israel, Italy, Ukraine, the United Kingdom, and the United States. You can download a digital copy here.
CHIME FOR CHANGE has worked with more than 400 non-profits over the past six years and will continue to partner with organizations like Equality Now, UNICEF, and UN Women to reach a global audience. To learn more about Gucci's mission to create gender equality across the world, click the button below.
LEARN MORE ABOUT CHIME FOR CHANGE
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
RELATED STORY
Rachel Epstein is a writer, editor, and content strategist based in New York City. Most recently, she was the Managing Editor at Coveteur, where she oversaw the site’s day-to-day editorial operations. Previously, she was an editor at Marie Claire, where she wrote and edited culture, politics, and lifestyle stories ranging from op-eds to profiles to ambitious packages. She also launched and managed the site’s virtual book club, #ReadWithMC. Offline, she’s likely watching a Heat game or finding a new coffee shop.
-
I Used Nordstrom’s Sale Section to Craft 7 Perfect Summer Outfits
These are formulas you can rely on.
By Brooke Knappenberger
-
Your Syllabus Guide to the 'Weak Hero Class 2' Cast—Meet the Rising K-Drama Stars Playing the Students of Eunjang High
So many exciting names join Park Ji-hoon in the second season of the Netflix hit.
By Quinci LeGardye
-
Prince William and Kate Middleton "Continue to Push Boundaries"
"They definitely have a different dynamic compared to other royal couples."
By Kristin Contino
-
The Summer 2025 Shoe Trends Stylish Women Will All Wear in Two Months
Get a head start.
By Emma Childs
-
I’m Choosing These Retro Sneakers Over Every Other Shoe Trend
Footwear designers are on a vintage kick, and I'm all for it.
By Emma Childs
-
Florence Pugh Is the Lingerie Dressing Trend's Poster Girl in a See-Through Stella McCartney Mini Dress
She loves a see-through look.
By Lauren Tappan
-
Cindy Crawford and Kaia Gerber Match in Little Black Dresses With Individual Twists
The two looked nearly identical while attending the Broadway premiere of ‘Good Night, and Good Luck.’
By Lauren Tappan
-
Marie Claire Editors Are Obsessed With This Cult-Favorite Sale
SSENSE has everything a fashion enthusiast could ever want.
By Lauren Tappan
-
Spring 2025's Candy-Coated Shoe Color Trends Prove Neutrals Are Overrated
Bold pastels and sugar-sweet hues promise to overtake your boring shoe lineup.
By Lauren Tappan
-
Issa Rae Is Fueling Her Mogul Era With More Me Time
The key to her success lies in self-care.
By Lauren Tappan
-
13 Hailey Bieber Outfit Formulas Defining Her Laidback Personal Style
Copy and paste to your closet.
By Lauren Tappan