Marc Jacobs Is Launching a New, Affordable Label Called "The Marc Jacobs"
Marc Jacobs will launch a new label called The Marc Jacobs, which will be at a more affordable price point than its runway counterpart.

A new era of Marc Jacobs is coming. On Wednesday, Women's Wear Daily announced the designer will launch a new label called The Marc Jacobs, which will debut with pre-fall 2019 designs. Unlike its runway counterpart, The Marc Jacobs will be offered at a more affordable price point, though we still don't know what that will look like.
This will serve as excellent news for those who loved Jacob's other lower-priced diffusion line, Marc by Marc Jacobs, which was sadly discontinued in 2015. (I still use my wallet from there every single day!)
Not much information has been released about The Marc Jacobs line, but we can expect to see rugby striped sweaters, wide-leg corduroy pants, and accessories. Jacobs also hired Russian stylist Lotta Volkova for the new brand's look book (she's worked with Demna Gvasalia on Vetements and Balenciaga), which was shot by Hugo Scott, an important person to Jacobs’ in-house creative team.
The Marc Jacobs comes at a crucial time as Jacobs' namesake brand struggles with sales decline, including the closing of stores, and even rumors that he would leave his own label. Can this new brand save Marc Jacobs? I hope so.
For more celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter. SUBSCRIBE HERE
RELATED STORIES
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.
-
Let's Go, PPG, Fans! A New Peacock Series Starring the 'Love Island USA' Season 6 Cast Is Coming Soon
We're already clearing our summer schedules for 'Love Island: Beyond the Villa.'
By Quinci LeGardye
-
Why Princess Diana Didn't Move to America
The late royal's friend opened up about the princess's American dream.
By Kristin Contino
-
Anne Hathaway Doubles Down on Luxury's Favorite Neutral
She painted herself in the timeless hue.
By Kelsey Stiegman
-
Florence Pugh Is the Lingerie Dressing Trend's Poster Girl in a See-Through Stella McCartney Mini Dress
She loves a see-through look.
By Lauren Tappan
-
Cindy Crawford and Kaia Gerber Match in Little Black Dresses With Individual Twists
The two looked nearly identical while attending the Broadway premiere of ‘Good Night, and Good Luck.’
By Lauren Tappan
-
Marie Claire Editors Are Obsessed With This Cult-Favorite Sale
SSENSE has everything a fashion enthusiast could ever want.
By Lauren Tappan
-
Spring 2025's Candy-Coated Shoe Color Trends Prove Neutrals Are Overrated
Bold pastels and sugar-sweet hues promise to overtake your boring shoe lineup.
By Lauren Tappan
-
Issa Rae Is Fueling Her Mogul Era With More Me Time
The key to her success lies in self-care.
By Lauren Tappan
-
13 Hailey Bieber Outfit Formulas Defining Her Laidback Personal Style
Copy and paste to your closet.
By Lauren Tappan
-
8 Women Over 60 Share Their Age-Defying Fashion Wisdom
These eight style icons prove that age-appropriate fashion is a myth.
By Emma Childs
-
Margaret Qualley's Backless Chanel 2025 Oscars Dress Secretly Nods to 'The Substance'
The backward necklace is the cherry on top.
By Emma Childs