Michelle Obama Releases a Merch Line in Honor of Her Book 'Becoming'
Michelle Obama released her book Becoming and with it, a merchandise line full of inspirational quotes printed on t-shirts and hoodies.

It's not enough to just read Michelle Obama's new memoir Becoming—you can now rock the accompanying merch too. The former first lady, who is currently on a tour to promote her new book, launched apparel and accessories featuring her most famous quotes, like "Work to create the world as it should be," and "When they go low, we go high." (The latter became one of her iconic mottos after she said it at the 2016 Democratic Convention.) The full line contains a hoodie, long-sleeve shirts, cups, a journal, and even baby onesies.
Sizes range from small to 2XL, and prices hover around $30 for a top to $65 for a hoodie. (Michelle can basically take all my money, I don't mind.)
Becoming, her powerful new read, gives fans a glimpse into her life, from early childhood to motherhood, and—of course—a window into her time as first lady. You can take comfort in the fact that all net proceeds from her merch line will be donated to Global Girls Alliance, a program of the Obama Foundation, which supports girls' education around the world.
Add everything to your checkout cart. Stat.
RELATED STORY
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.
-
Selena Gomez Carries a Surrealist $9,300 Bag for Date Night
She and fiancé Benny Blanco also matched boots.
By Kelsey Stiegman Published
-
Katie Holmes Debuts a New Spring Outfit Formula Anyone Can Shop
She's worn it at least three times in the last two weeks.
By Hanna Lustig Published
-
Queen Camilla's Hairdresser Reveals the Meaningful Hidden Message Princess Kate Sent on St. Patrick's Day
Her hair is full of secrets.
By Kristin Contino Published
-
Michelle Obama Lassos Spring 2025's Zestiest Color Trend at SXSW in a Western Matching Set
She seems ready for the 'Cowboy Carter' tour.
By Halie LeSavage Last updated
-
13 Hailey Bieber Outfit Formulas Defining Her Laidback Personal Style
Copy and paste to your closet.
By Lauren Tappan Published
-
8 Women Over 60 Share Their Age-Defying Fashion Wisdom
These eight style icons prove that age-appropriate fashion is a myth.
By Emma Childs Published
-
Margaret Qualley's Backless Chanel 2025 Oscars Dress Secretly Nods to 'The Substance'
The backward necklace is the cherry on top.
By Emma Childs Published
-
Embrace 2025’s Cherry Red Color Trend With These Delectable Accessories
Try the tart shade with accessories like glossy handbags and sweet slingbacks.
By Lauren Tappan Published
-
I’m Copying These Street Style Outfits I Spotted at New York Fashion Week
They're low-effort and high-impact.
By Lauren Tappan Published
-
Here’s What Marie Claire Editors Are Buying for Valentine's Day
From cherry red heels to sweet-smelling candles, we're oh-so in love with these products.
By The Editors Published
-
Hailey Bieber Is the Quintessential Rich Mom Styling a Fur Coat, Massive Designer Bag, and Luxury Stroller
The Rhode Beauty founder keeps expanding her collection of mom-friendly designer bags.
By Amy Mackelden Published