Amazon Fashion Launches J.Crew Mercantile, An Online Collection Filled With Classics

Jeans, White, Denim, Blue, Clothing, Fashion, Yellow, Standing, Shoulder, Photo shoot,

(Image credit: Courtesy)

published 5 September 2018

On Wednesday, Amazon Fashion announced that it's launching J.Crew Mercantile, a line of clothing for women and men in its first-ever partnership with the brand. J.Crew lovers will find a pared-down version of their everyday basics from tees and denim jackets to jeans in the fall '18 collection. In addition, all pieces in this line are under $300 and ship for free. (For comparison, you can get a pair of jeans from the Mercantile collection for $50 versus $75 on J.Crew's website.)

Though J.Crew might fully be on board with having its products on the giant e-commerce site, according to The Wall Street Journal, some brands are "worried that Amazon will use sales data to launch less-expensive imitations of their products" or fear that "listing items on Amazon reduces shoppers’ incentive to visit physical stores."

This news shouldn't come as a surprise; Amazon is the number two player in the U.S. apparel industry (trailing just behind Walmart) and already offers other prominent labels such as Nike and Calvin Klein on the website. Just recently, Zappos, which is owned by Amazon, developed a relationship with streetwear brand Concept as a way to tap into the "cool" side of footwear. With these new business opportunities, Amazon Fashion is out to crush the apparel game. Check out some of the Amazon x J.Crew offerings, ahead.

Denim, Clothing, Jeans, Blue, Outerwear, Jacket, Sleeve, Textile, Pocket,

J.Crew Mercantile denim jacket, $65 SHOP IT

T-shirt, Clothing, Product, Red, Sleeve, Text, Top, Maroon, Font, Active shirt,

J.Crew Mercantile tee, $33 SHOP IT

Clothing, Blue, Sleeve, Shirt, Denim, Blouse, Outerwear, Top, Textile, T-shirt,

J.Crew Mercantile chambray shirt, $45 SHOP IT

Clothing, Khaki, Jeans, Beige, Trousers, Pocket, Suit trousers, Khaki pants, Denim, Active pants,

J.Crew chino pants, $37 SHOP IT

Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.