Swimsuits for All's New Campaign is Full of Feel-Good, Body-Positive Vibes
The bathing suit brand I need in my life right now.
You’ve heard of the power woman pantsuit, now it’s time to embrace the power swimsuit. In a new campaign, Swimsuits For All encourages women to evoke the same confidence in a bikini as they would in their work uniforms. And to promote that idea, the online retailer—known for spreading body positive messages—tapped several different faces for their "Power Suit" ads.
The diverse group includes curve model Ashely Graham, actress Brook Shields, reality star Angelina Simmons, professional swimmer Pat Gallant Charette, and nurse practitioner Katie Duke. Each woman brings her own unique perspective and persona and, together, they equal a force for shaping the conversation around diversity and size inclusivity.
As the ad campaign's images prove, no matter what your age or size might be, you will look freaking great in a swimsuit. See all the empowering photos from the shoot, ahead. Then if you're feeling inspired, shop the exact swimsuits, ranging from sizes 4 to 24.
Swimsuits For All pioneer red bikini, $51 SHOP IT
Swimsuits For All tankini, $48 SHOP IT
Swimsuits For All hipster bikini, $47 SHOP IT
Ashley Graham x Swimsuits For All swimsuit, $58 SHOP IT
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Ashley Graham x Swimsuits For All white swimsuit, $62 SHOP IT
RELATED STORIES
Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.
-
'Dune: Prophecy' Shows the Bene Gesserit's Rise to Power—Meet the Next Gen Actresses Leading the Max Series
And if you need a refresher on House Atreides and Harkonnen lore, we've got you covered.
By Quinci LeGardye Published
-
Prince Andrew's "Anxiety is Through the Roof " Amid Royal Lodge Battle
The royal "is generally very lost," a source claims.
By Kristin Contino Published
-
Nicole Kidman Addresses the Popular Meme Referencing Her Divorce From Tom Cruise
"That wasn't real life."
By Amy Mackelden Published
-
How Do You Find Your Personal Style?
From Gen Alpha to an almost-centenarian, we asked six stylish people to share how they discovered their formula for getting dressed.
By Emma Childs Published
-
The Loewe Bags Everyone's Manifesting Right Now
From modern styles to heritage classics, these are the most coveted styles of the moment.
By Lauren Tappan Published
-
7 Late Fall Essentials Marie Claire Editors Bought for November
Here are all the fashion and beauty must-haves to covet for the kickstart of the holiday season.
By Marie Claire Editors Published
-
This Winter’s Shoe Trends Embrace Individual Style
From edgy moto boots to classic loafers, there’s a shoe to suit every taste.
By Emma Childs Published
-
Fashion Girls Are Using Sheer Knee-High Socks to Level Up Their Looks
The perfect balance between not too bare and not too boring.
By Emma Childs Published
-
’80s-Era Leather Bombers Are the Season’s It Coat Trend
The style took off during Fashion Month but has legs to last through winter and spring.
By Emma Childs Last updated
-
Torishéju Dumi Is the New Name To Know From Paris Fashion Week
She debuted last year with Naomi Campbell and designed Zendaya's 'Dune' red-carpet look—now, the industry darling is gearing up for her second show.
By Emma Childs Published
-
6 Charli XCX Concert Outfit Ideas, According to Bona Fide Brats
There's no rulebook, but Marie Claire editors have a few ideas.
By Emma Childs Published