You Can Now Buy Your BFF's Exact Outfit by Pointing Your Phone at Her
That dress is from Zara? Purchasing.

You no longer have to ask your best friend where she bought that cute dress, then go home, search for it online, and order it. Now, you can simply point your phone at her and Google will do it all for you. The internet behemoth just released a new app, as part of Google Lens, that makes it easy to identify the items people are wearing and shop them in real time.
RELATED STORIES
Here's how the app, Style Match, works: If you see an item you like, open the app and point your phone's camera at the piece clothing. Google will then pull up the same exact piece or similar pieces for purchase through Google Shopping. Sounds easy enough, right? (In more technical jargon, the app works in real-time by using image-recognition technology, and is the first of its kind to have that function built into the camera.)
Plus, before you purchase that stylish pair of shoes your friend is rocking, you can also read reviews for it. Style Match also works on home decor—if you happen to want your friend's coffee table, too.
The Google Lens app is only available on Android phones and Google Assistant, so for iPhone users like myself, we're out of luck at the moment. Dammit.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.
-
Blake Lively Pays Tribute to Her Own Met Gala Look
The first Monday in May came early this year.
By Kelsey Stiegman
-
Hailey Bieber Dives Into a Rare-for-Her Color Trend
The Rhode founder ditched her trusty neutrals while accepting a major award.
By Lauren Tappan
-
Why Would I Splurge on Beauty Products When These Under-$50 Sephora Finds Exist?
How an editor really shops.
By Siena Gagliano
-
Take It From a Fashion Editor: These Summer 2025 Trends Are Certified Compliment-Magnets
Don't wait until June.
By Emma Childs
-
I’m Choosing These Retro Sneakers Over Every Other Shoe Trend
Footwear designers are on a vintage kick, and I'm all for it.
By Emma Childs
-
TikTok's Viral Beaded Lobster Bag Has Reached Its Boiling Point
A $34.99 purse from T.J. Maxx has sparked a nationwide scavenger hunt.
By Sara Holzman
-
Summer 2025's Fashion Trends Champion Low-Effort, High-Reward Style
From perfectly placed cutouts to just-right fabrics, this season's best focus on working smarter, not harder.
By Emma Childs
-
The Peep-Toe Shoe Trend Is Back—and Against All Odds, I’m Into It
From front-row sightings to runway revivals, the shoe has returned—and this time, it’s chic.
By Emma Childs
-
Trump's Tariff Chaos Forces Women-Led Brands to Strategize and Adapt—Fast
Independent designers have the most to lose, and shoppers will feel the impact.
By Halie LeSavage
-
Florence Pugh Is the Lingerie Dressing Trend's Poster Girl in a See-Through Stella McCartney Mini Dress
She loves a see-through look.
By Lauren Tappan
-
Cindy Crawford and Kaia Gerber Match in Little Black Dresses With Individual Twists
The two looked nearly identical while attending the Broadway premiere of ‘Good Night, and Good Luck.’
By Lauren Tappan