These Are the Luxury Fashion Items That Ruled 2024

A retail analyst, a high-end fashion sourcer, and two fashion directors weigh in.

A Future graphic for Marie Claire's 2024 luxury fashion report featuring a The Row Winter 2024 model, Alaia's Le Teckel bag, Chloé Fall 2024 model, Miu Miu boat shoes, and Prada model Spring 2024
(Image credit: Future)

You’ve heard it ad nauseam at this point, but we'll say it one more time. Today’s trend cycle is operating at a breakneck speed. Rather than lasting the length of a season, it’s now more common to see a single style explode in popularity—typically on, you guessed it, TikTok in real time—and then peter out within a few weeks. But even with that fast-paced framework, 2024 saw several underdog items break out of that mold and bring the industry back to how things once were. (cue: Miranda Priestly’s The Devil Wears Prada cerulean monologue).

Some luxury brands pulled silhouettes from the fashion vault and used their nostalgia factor as fuel. You’ll likely recall how Summer 2024 was the season the jelly sandals trend staged its return: everywhere you looked—on your Instagram feeds and city street style—the ‘90s jelly squished and squelched its way back into fashion’s forefront. Other fashion houses, however, chose to experiment with novel designs. And to great effect: Alaïa’s slim and elongated Le Teckel, named after the French word for Dachshund and shaped like one, too, was one of the most powerful bag trends of 2024.

But 2024's selection of standout luxury pieces doesn’t necessarily mean the trend cycle is reverting to its old model. This is especially true given the uncertain fashion forecast for the upcoming year (see the potential American TikTok ban and economic tariffs proposed by President-elect Donald Trump). In the meantime, we can analyze what worked for 2024 and reflect on the items we were (and still are!) excited about.

Ahead, you’ll find a comprehensive breakdown of 2024’s top trends and the specific silhouettes that stole the spotlight, with insight from fashion analysts, retail directors, and in-demand luxury sourcers on why those particular styles made such a splash.

The Bag of 2024

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Alaïa's Le Teckel in black on its Fall 2024 runway.

Alaïa's Le Teckel in black on its Fall 2024 runway.

(Image credit: Alaïa)

Alaïa's Le Teckel Small Shoulder Bag: "The Le Teckle managed to hit at the right time," Sarah Shapiro, the retail correspondent at Puck's Line Sheet newsletter, says of the elongated East-West bag that's been toted by Hailey Bieber, Rihanna, Dua Lipa, and many more. "Not only was it a great handbag from a brand having a hot moment”—(Lyst reports a 51-percent boost in searches)—“but the East-West shape was also very on trend."

April Hennig, chief merchant at Moda Operandi, shares that the luxury retailer "quickly sold out of the black and white versions when they launched." Erica Wright, the founder of the fashion sourcing platform Sourcewhere, was overwhelmed with requests for the dachshund-shaped shoulder bag starting in February of 2024. She believes Le Teckel's success stems from its contemporary design and functionality. “The compact size, paired with a comfortable shoulder strap, makes it a versatile investment rather than just a novelty piece—an approach that resonates with those seeking timeless, understated pieces,” she says.

Honorable mentions: Fashion search engine Lyst reports Coach's Tabby Bag was the third hottest product in its Q2 Index, with over 34.2M posts on TikTok and causing a 27-percent increase in searches for the brand.

Secondly, Marie Claire fashion director Sara Holzman gives Bottega Veneta's Andiamo Bag her prestigious stamp of approval—as does Jennifer Lopez, Kylie Jenner, and even Jacob Elordi. Moda Operandi's Hennig adds that "the elegantly rectangular Bottega Veneta Andiamo claimed the title of the ‘It’ designer clutch for 2024, with its signature Intrecciato design and matte gold hardware [that] ups the sophistication factor of any look."

Last but not least, Miu Miu's Arcadie. The boxy bowling bag placed fourth in Lyst's hottest product of Q3 and staged its red carpet debut in July, courtesy of Gigi Hadid's Miu Miu method dressing.

The Shoe of 2024

A model wearing Miu Miu's boat shoes, yellow swim trunks, grey sweater, blue polo, on its Spring 2024 runway

Miu Miu's boat shoes making their debut splash on brand's Spring 2024 runway.

(Image credit: Miu Miu)

Miu Miu's Boat Shoes: “When it comes to accessories, nothing gets a customer to open their wallet faster than a little bit of nostalgia," says Ryan Kleman, Moda Operandi's director of non-apparel and fine jewelry. "Miu Miu's boat shoe feels familiar, likely something you wore in middle school, but also completely new at the same time." Wright corroborates Kelman's findings, noting that "the Miu Miu Sienna loafers in brown leather and suede were among Sourcewhere's most requested items of the year."

And the boat shoe trend certainly has (sea) legs. "It’s worth noting that the silhouette is undeniably wearable, serving the same end-use and styling purposes as a ballet flat, making the purchase quickly justifiable,” says Kleman. Marie Claire's Ogunnaike noted a similar point in a fall Self-Checkout: "Sure, [boat shoes] can read preppy, but with the right styling, they can also be funky, cool, and dare I say, ironic," the editor-in-chief wrote.

Honorable mention: Like Wright, Shapiro has "loafers on the mind" and spotlights the classic penny styles by Saint Laurent, Chanel, The Row, and Gucci. "[They're] dressed up, casual, comfortable, familiar, but also new—like the ballet flat with a slight tweak," the retail advisor says.

Marie Claire's Holzman sings the praises of Alaïa's ballet flat, a shoe that first debuted in May 2022 but continues to sell out across retailers (especially its crystal-covered pairs). Prada's satin mules also continue to triumph, evolving from their triangular-heeled shape to a demure and ladylike 85-mm heel.

The Coat of 2024

A woman wearing a fall outfit idea of blue jeans, a green collard barn jacket, and red cowboy boots at Paris Fashion Week.

A country coat spotted out in the wild at Paris Fashion Week Spring 2025.

(Image credit: Launchmetrics)

Toteme's Country Jacket: At the top of the year, Holzman foresaw that the barn jacket trend would be the year's defining coat—and the fashion director-slash-trend oracle was entirely correct. Moda Operandi's Henning refers to country coats as the "must-have trend for Fall and Winter 2024," specifically Toteme's, Lyst's fifth Hottest Product of Q3. "Client preferences for Toteme, a longstanding advocate of this silhouette, further cemented [the barn jacket's] status as a wardrobe essential," she says.

Shapiro notes, too, that fashion was naturally heading towards an outdoorsy, English country style direction, as evidenced by the top Fall 2024 color trends in its color palettes. "Shades of chocolate brown, plus burgundy and forest green"—all the classic colorways of a chore jacket—"were also major for Fall 2024, so [it] all worked together. Barn jackets didn't feel forced," she says

Honorable mentions: Aided by TikTok's Mob Wife aesthetic and, more recently, the celebrity-endorsed Yeti coat trend, 2024 was also the year of loudly luxurious faux fur coats. Holzman references key celebrity endorsements—Hailey Bieber, Miley Cyrus, and Rihanna are all fans of the abominable aesthetic—and also traces the fuzzy phenomenon to the "confetti-like yeti jackets on Alaïa's Spring 2025 runway [that came] in whimsical pastels that you just don't get with your grandma's passed down fur."

In addition, Chloé helped a cape trend take flight with the cropped poncho-style trench coats shown in creative director Chemena Kamali's Fall 2024 debut. Animal-print coats and jackets also saw an enormous boost, with fall's breakout leopard print trend leading the pack. And the appeal of such a converstation-starting coat is clear; as Marie Claire editor-in-chief Nikki Ogunnaike explained in a recent Self-Checkout drop, "a dramatic coat, whether in color or shape, will handle all the heavy lifting for your outfit when the best you can do underneath is jeans and a turtleneck."

The Comeback Kid

Jennifer Lawrence running errands in all-white and red mesh jelly sandals matching her cap in New York City.

The Row's jelly Mara flats in their Summer 2024 debut.

(Image credit: Backgrid)

Jelly Sandals: Summer 2024 was the season jelly sandals staged their triumphant return. Jennifer Lawrence played a key role in giving the nostalgic shoe a boot by mixing hers with white outfit formulas and boho chic combinations. But among the sea of squishy styles, one reigned supreme: "The Row's iconic Mara PVC Net Flat was the must-have item this year—and the undisputed shoe of the summer [that were] a fresh alternative to your typical thong sandal," says Moda Operandi's Hennig.

Honorable mentions: Summer's wedge sandal trend comeback likely had you wishing you kept the wooden, chock-shaped sandal you used to wear all the time in the early 2010s. Same goes for 2024's Ugg Boot Renaissance, which gave rise to an endless assortment of chic Ugg outfits. "And lastly," Wright adds, "the Tom Ford-era Gucci Horsebit belt has been incredibly sought after. It reflects a broader trend we’ve observed: when a brand’s current offerings dominate the market, customers often turn to rare, distinctive pieces that resonate with personal style."

The Top Brand of 2024

A model in The Row Winter 2024 show wearing a yellow coat, tights, and black heels

(Image credit: The Row)

The Row: Wright says the Mary-Kate and Ashley-helmed brand "continues to resonate deeply, particularly in shoes and bags, which we expect to remain in high demand [in 2025]." As luxury prices climb, consumers are prioritizing timeless, collectible pieces over fleeting trends," says Wright, and The Row aligns with this shift in shopping.

She references The Row’s East-West Margaux bag, which Sourcewhere saw immediate requests for as soon as it dropped, to encapsulate her point. "Customers gravitated to this style as an alternative to the classic Margaux which was undoubtedly one of the most desired styles over the last two years," says Wright

She also shouts out the already-sold-out Agnes bag, "the Terrasse, a nod to the East-West shape that has positioned itself as a contemporary classic, and The Row’s silk brocade and terry cloth slippers. Holzman, for one, crown's the brand's new season Liisa Pumps as one of her favorite investment buys of the year, calling the pair "an absolute dream that's timeless, versatile, and worth every penny."

Honorable mentions: Miu Miu placed in the top spot in both Lyst's Q1 and Q3 Hottest Brands rankings. Its viral items include its boat shoe, New Balance sneaker collaboration, suede Arcadie bag, and yachtie-esque polo shirts.

"Chloé, under Chemena Kamali’s direction, has seen a resurgence with an inspiring mix of lightweight silks and bold leather combinations—a fresh departure from the tailoring-heavy trends earlier in 2024," says Wright.

"Lastly," the Sourcewhere founder adds, "Louise Trotter’s time at Carven redefined the brand with a quiet yet powerful modernity. Her work resonates with a sense of purpose and understanding of what women truly want to wear. As she moves to Bottega Veneta, we expect her influence to inspire a thoughtful approach to design—pieces that feel both effortless and essential."

Emma Childs
Fashion Features Editor

Emma is the fashion features editor at Marie Claire, where she explores the intersection of style and human interest storytelling. She covers viral styling tips—like TikTok's "Olsen Tuck" and Substack's "Shirt Sandwiches"—and has written dozens of runway-researched trend reports about the ready-to-wear silhouettes, shoes, bags, and colors to shop for each season. Above all, Emma enjoys connecting with real people to discuss all facets of fashion, from picking a designer's brain to speaking with stylists, entertainers, artists, and C-suite executives about how to find a personal style as you age and reconnect with your clothes postpartum.

Emma also wrote for The Zoe Report, Editorialist, Elite Daily, Bustle, and Mission Magazine. She studied Fashion Studies and New Media at Fordham University Lincoln Center and launched her own magazine, Childs Play Magazine, in 2015 as a creative pastime. When Emma isn't waxing poetic about niche fashion discourse on the internet, you'll find her stalking eBay for designer vintage, reading literary fiction on her Kindle, doing hot yoga, and "psspsspssp-ing" at bodega cats.