The best of the Super Bowl's commercials can live on in infamy way past the living memory of scores and wins from the teams themselves. Taking on a life of their own in memes and hot Twitter takes, they're water-cooler gold that are not to be missed. This year, the most viral commercial sensations of the Super Bowl took off before the event even started, from an epic journey through the wilderness to save nature with Melissa McCarthy to a sweet romantic gesture from Skittles.
1. Buick's "Not So Pee Wee Football" Starring Cam Newton and Miranda Kerr
Buick's Super Bowl commercial spells out what the phrase "put your money where your mouth is" means, when a wild bet somehow conjures up both Cam Newton and Miranda Kerr on one playing field.
2. Audi's "#Daughter"
Already the subject of controversy for its female empowerment message (at press time this video had almost 50,000 down-votes), Audi's super bowl commercial about gender inequality was received as disingenuous from some and as feminist propaganda from others. All we can say is, don't feed the trolls.
3. Kia Niro's "The Hero's Journey" Starring Melissa McCarthy
It's not the easiest being tasked with saving the Earth's natural resources, but with ghost busting already under her belt, Kia knew she was the right woman for the job. Here, watch her handle saving the earth one tree and whale at a time.
4. T-Mobile's "#UnlimitedMoves" Starring Justin Bieber
We're here for any ad where Justin Bieber's wearing nerd glasses and a full-on tux, but it also stars dancing children and cameos from Rob Gronkowski and Terrell Owens.
5. Skittles' "Romance"
At press time, this video had already racked up more than 7 million views on YouTube. Could flinging Skittles at your crush's window become the new Say Anything radio moment? Time will only tell.
6. Wix.com's Action Short Starring Gal Gadot and Jason Statham
What happens when Wonder Woman actress Gal Gadot and film action hero Jason Statham get hangry? They kick a lot of waiter ass and truly take dining and dashing to a new level.
7. Budweiser's "Born the Hard Way"
Instead of going the typical comedy route, Budweiser took cues from the larger political climate to run an ad about the importance of immigrants, imagining the hardships the original founder of Budweiser went through to make it as a brewmaker in America. (I'm not crying, *you're* crying.)
8. Avocados from Mexico's "#AvoSecrets"
This commercial commits fully to its secret society premise to absolutely hilarious effect. The idea: There's a secret society in charge of all the secrets, including the "big secret" that avocados have good fat.
9. Honda CR-V's "Yearbook"
Honda's "Yearbook" ad features lots of famous faces—before they were famous. The ad is borderline creepy with its uncanny valley-esque animated yearbook photos, but it's definitely memorable.
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