Turns out, you're not the only one who watches Taylor Swift's music videos over and over and over again. Nielsen, the company that tracks TV audiences, did a study with Vevo to compare music videos to traditional TV shows on CBS, NBC, ABC, and Fox.
They found that Swift's catalogue of music had a larger audience than all but one network TV show, according to Variety. A whopping 18 million U.S. viewers watched Swift's videos the week "Bad Blood" came out—the only show that had more viewers was NCIS: Los Angeles.
And Swift wasn't the only one to clock in impressive numbers. When "Hotline Bling" came out, nearly 6 million people watched Drake's videos, according to the report, and Rihanna's videos also reached 6 million the week "Bitch Better Have My Money" came out. The other major factor is it's mostly the youths watching the videos—Rihanna's videos were twice as popular as CBS' Big Brother in the 18-49 demographic. (This is a big deal because Vevo wants to prove advertisers should pay big bucks for space on their videos, and advertisers love young viewers.)
The reason they looked at an artist's entire catalogue of work is because it levels the playing field against longer traditional shows, and because they found people were likely to delve into an musician's catalogue after discovering a song they liked.
That explains how you start the morning with "Bad Blood," and three hours later suddenly you're reliving your middle school crush with "Teardrops on My Guitar." Not that that happens a lot or anything...
Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.
-
Give Selena Gomez's 'Emilia Pérez' Coat the Oscar AlreadyThe symbolic costuming choice is also my winter wardrobe inspiration.
-
The True Story of Dolours and Marian Price Is Just As Harrowing As It Seems in 'Say Nothing'The new FX series is set in Ireland during The Troubles.
-
Why Did Drunk Elephant Recall Three of Its Best-Selling Skincare Products?Here's how to know if yours were compromised.
-
Tate McRae Shares What Music Shaped Her—And What's on Her Playlist NowWith her new album 'So Close to What' out soon, the pop star opens up about her musical preferences for the 'Marie Claire' series "Listen Up."
-
The Ascension of Sophie ThatcherWith ‘Heretic’ in theaters and her debut EP out now, the ‘Yellowjackets’ star is believing in herself and her art more than ever.
-
Beyoncé Receives Her First Grammy Nominations in the Country Categories for 'Cowboy Carter'—As She Should HaveQueen Bey is also the most-nominated of an artist this year.
-
2024 Victoria's Secret Fashion Show: Tyla Performs "PUSH 2 START" and "Water"The South African hitmaker performed her new track "PUSH 2 START" and her breakout hit "Water."
-
2024 Victoria's Secret Fashion Show: Cher Performs "Strong Enough" and "Believe"The pop icon headlined the highly anticipated return of the live runway event.
-
2024 Victoria's Secret Fashion Show: Lisa Performs "Rockstar"The BLACKPINK singer kicked off the comeback runaway event with a performance of one of her solo singles.
-
Becky G Shares What Music Shaped Her—And What's on Her Playlist NowWith her new album out soon, the Latin star opens up about her musical preferences.
-
Taylor Swift Had the Sweetest Dedication to Travis Kelce During Her VMAs Acceptance Speech“Everything this man touches turns to happiness and fun and magic,” Swift said after winning the Video of the Year award.
