The Best Super Bowl 48 Commercials for Women (VIDEOS)
How nice to see ads featuring strong, kickass women.
While Super Bowl 48 may have featured a lackluster game with the Seattle Seahawks' landslide win over the Denver Broncos, (most of) the 2014 commercials did not disappoint. With a mix of ads that leaned heavily on nationalistic themes, flashy scenes with fast cars, and one company's focus on the undeniable connection between a puppy and a horse, we found the most compelling ads to be the ones featuring strong women. Take a look at our favorite female-friendly Super Bowl commercials below.
GoldieBlox
GoldieBlox made history this year for being the first-ever small business to have a Super Bowl commercial, after it won a contest hosted by Intuit that picked up the $4 million price tag. The female-owned company gained national attention when it came out with a building blocks toy designed specifically for young girls to help foster female interest in engineering.
GoDaddy
Another history-making moment occurred when GoDaddy featured a woman named Gwen who used the Super Bowl commercial to quit her job on national television. GoDaddy told NBC News that right after the ad aired Sunday night, Gwen emailed her boss and put in her two weeks notice. Now that's a pretty epic way to leave a job. The ad was particularly noteworthy due to GoDaddy's past commercials, which were derided for being degrading to women.
Cheerios
Gracie's back! The Cheerios ad that warmed our hearts last year (and caused quite the stir among some for featuring an interracial family) returned in 2014 with a big surprise. Even better? Young Gracie is on her way to becoming quite the powerhouse negotiator.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Newcastle
We said it last week and we'll say it again—this is one of the best beer commercials we've seen ever. Anna Kendrick slays it in Newcastle's refreshing approach to beer advertising to women.
Dannon
Let's be honest—we couldn't wait for the highly anticipated Full House reunion to present itself Sunday night, especially after Uncle Jesse, Danny Tanner, and Joey Gladstone surprised us all with a heartwarming reprise on last week's Late Night with Jimmy Fallon. And sure, this commercial didn't exactly revolve around women the way the aforementioned ads did, but we have a sneaking suspicion that this particular spot was among female viewers' favorites.
-
Jennifer Lopez Dips Her Fingers Into a Rising Manicure Trend
It's the perfect shade for solo V-Day plans.
By Hanna Lustig Published
-
Prince Charles Sent Princess Diana an Unexpectedly Touching Letter Before Their Wedding
The late royal shared the details of his intimate card and personalized gift.
By Kristin Contino Published
-
I'm Copying Issa Rae's View on Gray Hair Immediately
Her approach to aging is such a breath of fresh air.
By Ariel Baker Published
-
The 100 Best Movies of All Time: The Ultimate Must-Watch Films
We consider these essential viewing.
By Quinci LeGardye Last updated
-
The Best Bollywood Movies of 2023 (So Far)
Including one that just might fill the Riverdale-shaped hole in your heart.
By Andrea Park Published
-
‘Bachelor in Paradise’ 2023: Everything We Know
Cue up Mike Reno and Ann Wilson’s “Almost Paradise."
By Andrea Park Last updated
-
Who Is Gerry Turner, the ‘Golden Bachelor’?
The Indiana native is the first senior citizen to join Bachelor Nation.
By Andrea Park Last updated
-
The 50 Best Movie Musicals of All Time
All the dance numbers! All the show tunes!
By Amanda Mitchell Last updated
-
'Ginny & Georgia' Season 2: Everything We Know
Netflix owes us answers after that ending.
By Zoe Guy Last updated
-
The Cast of 'The Crown' Season 5: Your Guide
Features The Mountbatten-Windsors have been recast—again.
By Andrea Park Published
-
Who Is Hasnat Khan, Princess Diana’s Boyfriend on Season 5 of ‘The Crown’?
Features Di’s friends have said she referred to the doctor as “the love of her life.”
By Andrea Park Published