Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • NYFW
    • Life In Plastic
    • Banana Republic x La Ligne
    • New Books
    • The Venice Film Festival
    1. Culture

    The New Girls

    Long portrayed as unattainable ideals, today's leading ladies are flawed, vulnerable, and real. And, says James Wolcott, they're changing the face of television.

    By James Wolcott
    Published 1 February 2013 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    new-girls-0213-2-de.jpg
    (Image credit: Archive)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Once upon a golden time, Hollywood was the greatest modeling academy of them all. It transformed beautiful nobodies into even more beautiful somebodies and lit them like goddesses, their luminous skin giving off a lunar pull. Movie stars were more than objects of contemplation; they were avatars of instruction, idols of emulation. Young women could look up to these apparitions on the big screen for tips on how to dress, talk, slouch, smoke, wisecrack, and send some pest packing. Not so much anymore. Movies today seldom hold a tinted mirror up to the beckoning skyline of the city and the bustle below, the gritty, glamorous arena where young women can most be themselves as they seek the self they want to be. The raucous Bridesmaids aside, movies have become too wish-fulfilling, luxury-padded, and peppermint-stick sweet. Products of prepackaging, typical rom-coms prettify the city into a fairy kingdom where life streams along like one continuous bridal-gown procession and catering operation.

    Now it's TV that provides this contemporary feed: an eye-level look at young women askew that's like peeking into their diaries. From Calista Flockhart's Ally McBeal lipstick-smearing the line between the personal and the professional to Sex and the City's glossy quartet show-ponying it down the sidewalk, the spoiled pets of privilege limo-ing about in Gossip Girl, Tina Fey ricocheting around 30 Rock, Amy Poehler's slightly crazed avidity in Parks and Recreation, Zooey Deschanel's goldfish puckerings in New Girl, the mouthy making-do of Kat Dennings and Beth Behrs in 2 Broke Girls, Mindy Kaling's ballsy subversion of expectations in The Mindy Project, and the bohemian raptures and ruptures of Lena Dunham's Girls (whose sophomore season on HBO started this January), television is the reality reflector where role-modeling and initiation rites take place, where life-size icons are created. That most of these shows are comedies is no accident. Comedy is the most honest form of entertainment because it's the least vain, closest to the sneaky little critters that we actually are, rather than the in-control adults we pretend to be — the one with the loosest tongue, blurting out the uncomfortable truth. At times, Girls seems to consist of nothing but blurts.

    It's telling that so many of these series brandish "girl" in the title. Not so long ago, "girl" was considered a politically incorrect term, an ageist/sexist word that patronized young women. It was acceptable if spelled with an aggressive growl — as in "riot grrrls" and "grrrl power" — but, otherwise, uh-uh. Now the G-word has been reclaimed, destigmatized, practically cuddled like a security blanket. Some might chalk this up to our chronic immaturity, but the new, knowing girlishness is also a declaration of independence from unreal ideals of womanhood imposed by a culture that enshrines the beautiful dead. Here we are a half-century later and Grace Kelly, Audrey Hepburn, and Jacqueline Kennedy Onassis, the holy trinity of class and elegance, are still held up as aspirational ideals. But their world isn't ours, and cultural nostalgia can turn into a kind of curse, a perverse re-enactment of the past. The '70s gave us the first movies with actors and actresses who looked like "real people," with nasally voices to match. And over time, it began to revert as Botox injections, personal trainers, and red-carpet standards of super-perfection took control, the designer gowns evoking a classic Hollywood that exists only on TCM.

    Latest Videos FromMarie Claire
    Watch full video here:

    Much has been made of the unconventional looks of Dunham and Kaling, how their figures don't conform to Maxim's babe specifications or the exalted boniness of some of our leading yoga/Pilates crunchers. Perhaps too much has been made. Roseanne Barr, once the queen of TV comedy, was no ballerina. And poor Margaret Cho, who starred in the short-lived sitcom All-American Girl in 1994, starved herself after being told by producers her face was too round and suffered kidney failure as a result. Were a comedy performer of her age and ethnicity given the same opportunity today, the powers-that-be would be less likely to put her in a duck press.

    It's telling that so many of these series brandish "girl" in the title. Not so long ago, "girl" was considered a politically incorrect term, an ageist/sexist word that patronized young women. It was acceptable if spelled with an aggressive growl — as in "riot grrrls" and "grrrl power" — but, otherwise, uh-uh. Now the G-word has been reclaimed, destigmatized, practically cuddled like a security blanket. Some might chalk this up to our chronic immaturity, but the new, knowing girlishness is also a declaration of independence from unreal ideals of womanhood imposed by a culture that enshrines the beautiful dead. Here we are a half-century later and Grace Kelly, Audrey Hepburn, and Jacqueline Kennedy Onassis, the holy trinity of class and elegance, are still held up as aspirational ideals. But their world isn't ours, and cultural nostalgia can turn into a kind of curse, a perverse re-enactment of the past. The '70s gave us the first movies with actors and actresses who looked like "real people," with nasally voices to match. And over time, it began to revert as Botox injections, personal trainers, and red-carpet standards of super-perfection took control, the designer gowns evoking a classic Hollywood that exists only on TCM.

    You may like
    • stassi schroeder gets her hair and makeup done in a robe in a still from house of stassi Why Is Reality TV Suddenly Breaking the Fourth Wall?
    • author stacey yu poses in a white shirt in her headshot opposite an image of the cover of her book kitten featuring a cat looking through a pearl bracelet The Girlboss Is Dead. But the "Girlbaby" Is Just As Bad
    • A photo of Nikki Ogunnaike with an inset photo of Michelle Buteau and text reading Money. Power. Style. Nice Talk with Nikki Ogunnaike Why Michelle Buteau Is Glad She Was Pitted Against Other Women Comics

    Much has been made of the unconventional looks of Dunham and Kaling, how their figures don't conform to Maxim's babe specifications or the exalted boniness of some of our leading yoga/Pilates crunchers. Perhaps too much has been made. Roseanne Barr, once the queen of TV comedy, was no ballerina. And poor Margaret Cho, who starred in the short-lived sitcom All-American Girl in 1994, starved herself after being told by producers her face was too round and suffered kidney failure as a result. Were a comedy performer of her age and ethnicity given the same opportunity today, the powers-that-be would be less likely to put her in a duck press.

    What's evolved is that TV today simply accommodates not only a wider variety of shapes and backgrounds but a wider variety of sensibilities as well. Dunham, Kaling, Fey, and Poehler are also writers (Dunham is a 20-something franchise, a writer/director/actor/producer/future author; and Kaling's Mindy Project was partly inspired by her mother's career as an OB/GYN), and their personas express personal experiences, attitudes, and physicalities that don't come out of the cookie-cutter joke factory of a bunch of Harvard guys sitting around in a room playing Nerf ball. Although all these women are willing to plunk their characters into the most messy, mortifying situations, consider that a continuation of a comedy tradition, a classic attribute of female clowning from Lucille Ball to Carol Burnett. It's the word games that are different, the miniature power plays involving lovers, coworkers, and frenemies. The jagged dialogue between guys and girls — and (more interestingly) between women — is a passive-aggressive minefield of pauses, no-big-deal shrugs, flippant wisecracks, and ironic deflections that leave everything free-floating, unsettled, festering. Some of this banter is the residue of low-budget mumblecore films, where every other sleepy dude in a T-shirt seems to be in a band. At its most inarticulate, it can resemble a mime routine between the emotionally stunted. Between cell phones, texting, and Facebook checking, no one appears to be paying full-frontal, facial attention to anyone anymore; conversations take place at a slant; and relationships seem to move crabwise.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Because everything is crawling crabwise. The financial collapse of 2008-09, which turned Gossip Girl into a period piece in a flash, left a flattened economic landscape of sideways expectations. (Getting ahead has been demoted to getting by as upward mobility keeps bumping against a low ceiling.) Job insecurity and tuition debt have forced college grads, who a decade ago would be on their own, to put up with roommates whom they can seem stuck with like unwanted relatives. Like 2 Broke Girls, Girls is set in a self-consciously boho Brooklyn, where the foursome is practically sitting on one another laps for lack of leg room, quite a comedown from Sex and the City, whose characters partied in a shopaholic Manhattan paradise syncopated to the clip-clop of Jimmy Choos. Once the series began to marry off the characters and saddle them with kids, the internal dynamics lost immediacy and they all became duller, except for Kim Cattrall's salty Samantha, lusty till the last. Her legacy, and the show's, lives on. On January 14, the day after the Girls season premiere, the CW network debuted The Carrie Diaries, a prequel to Sex and the City set in the heroine's senior year of high school in the 1980s. Given the CW's target demographic, the show appears to be aimed at a young female audience who wasn't even born in the '80s, piquing their nostalgia for a poufy-haired decade they never knew, a return to hot pink. That's another lesson television teaches: Every decade looks more fun than the one you're living in.

    James Wolcott
    Read more
    stassi schroeder gets her hair and makeup done in a robe in a still from house of stassi
    TV shows Why Is Reality TV Suddenly Breaking the Fourth Wall?
    By Jessica Toomer
    A blonde woman (Elle Fanning) lies on a pink couch with black-and-white striped pillows, resting her head on a pillow in her mother's (Michelle Pfeiffer) lap. The pair sit in a living room with a kitchen behind them, through a circular doorframe, in Apple TV+'s 'Margo's Got Money Troubles.'
    TV shows I Watch Hundreds of TV Shows Each Year. Here Are the Best Series of 2026 So Far There's a lot to watch, from buzzy book adaptations to the final season of 'Hacks.'
    By Quinci LeGardye
     
     
    Owen Thiele poses in a white suit with a black vest underneath lying on a counter in an office for marie claire's meet cute series
    TV shows Owen Thiele Is Everyone's Best Friend He's charming his way through Hollywood, from 'Adults' and a growing podcast audience to Taylor Swift's inner circle.
    By Faran Krentcil
    A portrait of Jessica Tarlov seated outdoors in a teal pantsuit.
    Politics Fox News’s Favorite Nasty Woman
    By Noor Ibrahim
     
     
    Latest in Culture
    A photo of Nikki Ogunnaike with an inset photo of Cari Champion and text reading Money. Power. Style. Nice Talk with Nikki Ogunnaike
    Culture Cari Champion on the Culture War Around the WNBA: "This Is All a Distraction"
    A man in a black suit (Hyun Bin as Baek Kitae) sits at an ornate desk, with the Korean flag behind him, in Hulu's 'Made in Korea.'
    TV shows Hyun Bin and Woo Do-hwan Tease Their Sibling Rivalry in 'Made in Korea' Season 2
     
     
    Taylor Townsend's best outfits at the 2026 US Open
    Celebrity Style Taylor Townsend on the "Message" Behind Her On-Court Outfits at the 2026 US Open
    A group of women wear yellow jerseys while posing in a baseball dugout, in the TV series 'Slo Pitch.'
    TV shows Looking for a Sapphic Sports-Romance? Here's How to Watch 'Slo Pitch' This Fall
     
     
    Latest in News
    A model on the DVF Spring 2027 runway at New York Fashion Week.
    Fashion Henry Zankov Puts the DVF Woman Back in "Motion"
    collage of the best celebrity looks at the Spring/Summer 2027 season of New York Fashion Week
    Celebrity Style New York Fashion Week Is Back—and So Are the Cool-Girl Celebrity Outfits
     
     
    Prince William, Kate Middleton, Meghan Markle, Prince Harry
    Royals Prince William and Princess Kate Are Taking A “Wait-and-See Approach” To Meghan Markle and Prince Harry’s UK Move
    Anne Hathaway brought a little purple purse from Bulgari to a New York Fashion Week event
    Celebrity Style Anne Hathaway Just Started NYFW With a Tiny On-Trend Purple Purse
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.