Raccoons and Possums Are the Internet's New Favorite Animals

I'm very here for this trend.

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(Image credit: Archives)

It’s 2019 and I remain confident that the well of dog- and cat-themed social media accounts will never run dry. That the internet is largely made by and for cats is a cliché older than wanting to haz a cheezburger, and the desire to pet soft dogs has become an easy substitute for actually having a personality. (I do it, you do it, it’s fine!) In fact, canines surpassed felines last year as the web’s favorite animal, long may they reign.

But lately, something weird has been happening to me. I’ve become really into, like, woodland creatures on the internet? I’m talking possums, raccoons, the occasional squirrel. I’m not sure if meerkats count, but since they’re basically striped desert weasels I’m going to assume they do. I think rodents (and marsupials, in the case of possums) are cute now, and when I’m feeling stressed I find it helps if I look at short videos of real chunky raccoons jumping up and down. Observe:

Wow. Instant dopamine hit.

I can’t triangulate exactly when this happened but I think I blame Poppy, the iconic rescue possum who resides at the Folsom City Zoo Sanctuary in my hometown. Since the zoo is purely for rescue purposes, all the animals there are things you’d find around Folsom and the Greater Sacramento Area, like coyotes and deer and bobcats and skunks. Basically, it’s a zoo dedicated to things you might accidentally hit with your car, and it's actually better than Disneyland.

When my mom started working there a few years ago, I followed their Instagram to be supportive, and it turns out it’s actually very good content! But the best content of all is my beloved Poppy. Look at this gem:

She was rescued when her mom was killed, and was the only one of her siblings to survive. She shares her enclosure with her partner, a skunk who paints:

I’d characterize them as kind of the Folsom rodent equivalent of Patti Smith and Robert Mapplethorpe, but my mom has yet to respond to my text for comment on this. I didn’t even know I liked possums until Poppy, but it turns out I’m not even alone in this. In fact, she’s become something of a celeb in Folsom.

Eventually, The Algorithm caught onto my interest and soon my Instagram Discover page was a lot of fluffy, chunky raccoons and possums. It was, frankly, reassuring to know that there was an entire community of people who also find these things cute.

And so I’m going to say it: I think woodland creatures are about to have their moment. And if you’re not convinced yet that possums are the new dogs and that raccoons should launch a 2020 exploratory committee, I’ve collected some of the best accounts on social media to help you change your mind.

Here’s an Instagram account with over 10,000 followers for a raccoon cafe in Daejeon, South Korea, where I hope to spend my future honeymoon:

Another icon is Gilbert the Possum, who has amassed 77,000 followers on Instagram, and who is bafflingly cute:

Why...why do I like this? Tito the Raccoon (65,000 followers) has a lot of cat and dog friends, because he’s a delight:

And sorry but if you're not one of the 614,000 people following Jill the Squirrel on Instagram, you are squandering the gift that is the internet:



If you’re into another Poppy the Possum, there’s this one who lives with a human and occasionally bullies the resident cat.

Ew. I love her.

And then, of course, there’s Pumpkin. This racoonfluencer with over a million followers lives in the Bahamas and is somehow well-behaved enough to cohabit with children, several dogs, and a white couch. I’m not even housebroken enough to keep a white couch clean and I went to college!

Are these animals popular now because, in a year in which the dominant white man once again controls everything and it all seems to be getting a little worse, we might collectively want to root for an ugly-cute underdog who is gentle and loves trash? I honestly can't speculate. But I am thrilled to announce that raccoons and possums are in for spring 2019. We did it.

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Cady has been a writer and editor in Brooklyn for about 10 years. While her earlier career focused primarily on culture and music, her stories—both those she edited and those she wrote—over the last few years have tended to focus on environmentalism, reproductive rights, and feminist issues. She primarily contributes as a freelancer journalist on these subjects while pursuing her degrees. She held staff positions working in both print and online media, at Rolling Stone and Newsweek, and continued this work as a senior editor, first at Glamour until 2018, and then at Marie Claire magazine. She received her Master's in Environmental Conservation Education at New York University in 2021, and is now working toward her JF and Environmental Law Certificate at Elisabeth Haub School of Law in White Plains.