Who run the world? Gen Z girls. A new study suggests that young women aged 14 to 19 might be the most socially and politically conscious of any generation yet, and that they're ready to make global change.
The study, conducted by Girl Up, the UN Foundation organization working to empower girls worldwide, in collaboration with Marie Claire, surveyed over 3,500 girls across seven countries and three languages. It found that Gen Z girls are nuanced, complex, multifaceted, and total bosses—they're seeking to change the world while they're still finding themselves. Gen Z girls want to stand up, but not necessarily stand out. They have defined social and political values—and those values impact which brands they choose to shop. They are fiercely independent, but still value and seek out support. This generation doesn't just feel empowered enough to create change, they're already doing it.
According to the survey:
- 70 percent of Gen Z girls believe their lives need to make a difference in the world
- 75 percent believe there needs to be a more open dialogue about mental health
- While 42 percent feel they have access to STEM fields, 81 percent think being given an equal STEM education to boys is important
These girls value their beliefs so strongly that it’s changing the ways they interact with the world. Sixty percent feel they are not accurately represented by the media (which isn’t surprising in this age of #fakenews), and they are taking a stand by changing the way they shop.
Though many Gen Z girls haven’t even gradated high school yet, one thing is certain: They shouldn't be underestimated.
-
Kendall and Kaia's Favorite Nike Sneakers Are Under $100 Right NowThey're on sale ahead of Black Friday.
-
Princess Diana's Chauffeur Only Found Out Why He Was Fired After Watching 'The Crown'"The consequence for me was that I was forced out of a job I wanted to be my life’s work."
-
Meghan Markle's Go-To Lipstick Is 40 Percent Off—For a Limited-Time OnlySnag the universally flattering shade before it sells out.
-
11 Books That Are the Antidote to Toxic Girlboss Hustle CultureThese memoirs and nonfiction titles will inspire you to focus on your personal ambitions.
-
The 17 Best Feminist Horror Movies EverCalling all scream queens.
-
Amanda de Cadenet Wants Us to Start Listening to MenWith her new podcast, the host is hoping to gain a deeper understanding of modern masculinity and its role in advancing women’s rights.
-
What 'Femininity' Means in 2022Malala, Amanda Gorman, Priyanka Chopra Jonas, and more define the word on their own terms.
-
Almost FamousHalf of the Shondaland dream team, the woman whose work brings 'Bridgerton' to life, is one of the most influential producers in Hollywood. And she’s ready for everyone to know it.
-
Payal Kadakia Is Finally Sharing Her Secret Sauce to SuccessIn her new book, LifePass, the ClassPass founder gives you the tools to write your own success story.
-
The 2021 Book Releases to Order Now and Thank Yourself LaterNew titles from Jennifer Weiner, Akwaeke Emezi, Sally Rooney, and more.
-
The Power IssueOur November issue is all about power—having it, embracing it, and dressing for it.
