Fans Think Taylor Swift Is Dropping Not One But Two New Projects on Friday
The hints keep coming.


There's a countdown clock on Taylor Swift's website.
At the URL taylorswift.com/forafortnight, a typewriter font counts down to 2 p.m. EST on Thursday, April 18, the day before her much-anticipated album release for The Tortured Poets Department.
Other typewritten messages on the website say "ttpd," "ttpd13," "13" and "131313." 13 is famously Swift's lucky number.
By the way, fans found the countdown clock by piecing together information from QR codes painted on walls around the world. Yup.
One fan correctly appraised the situation when they wrote on Twitter, "so taylor swift rlly had qr codes displayed all over the world & had each code lead to a yt short cryptically typing out one letter & when you put all those letters together you got 'forafortnight' which as a url leads you to a countdown on her site…. WHAT?! SHES CRAZY."
so taylor swift rlly had qr codes displayed all over the world & had each code lead to a yt short cryptically typing out one letter & when you put all those letters together you got “forafortnight” which as a url leads you to a countdown on her site…. WHAT?! SHES CRAZY. #tsttpd pic.twitter.com/qo3b0DRriFApril 17, 2024
It's unclear what this countdown is teasing, but it's pretty much accepted at this point that it has something to do with the number two—and not just because "fortnight" means "two weeks."
The timer also ends at 2 p.m., and Swift made a "two" sign during her Grammys acceptance speech, the same night she announced the album for the first time, as reported by Us Weekly.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
The clock in a teaser video released earlier this week also reads 2 p.m., as does the clock in the video for "Anti-Hero."
A photo posted by taylorswift on
Some fans think Swift is teasing a "double album" release, while others think this is a bit of a stretch. Another theory is that Swift is releasing both the album and a book on Friday. Don't kill me, but we're just going to have to wait and see.

Iris Goldsztajn is a London-based journalist, editor and author. She is the morning editor at Marie Claire, and her work has appeared in the likes of British Vogue, InStyle, Cosmopolitan, Refinery29 and SELF. Iris writes about everything from celebrity news and relationship advice to the pitfalls of diet culture and the joys of exercise. She has many opinions on Harry Styles, and can typically be found eating her body weight in cheap chocolate.
-
Let's Go, PPG, Fans! A New Peacock Series Starring the 'Love Island USA' Season 6 Cast Is Coming Soon
We're already clearing our summer schedules for 'Love Island: Beyond the Villa.'
By Quinci LeGardye
-
Why Princess Diana Didn't Move to America
The late royal's friend opened up about the princess's American dream.
By Kristin Contino
-
Anne Hathaway Doubles Down on Luxury's Favorite Neutral
She painted herself in the timeless hue.
By Kelsey Stiegman
-
Why Gracie Abrams Feels "Lucky" to Have Witnessed Taylor Swift Dealing with Fame
Abrams opened for Swift during the Eras Tour.
By Lia Beck
-
Serena Williams Avoided Taylor Swift at the Super Bowl for One Important Reason
Sorry, Olympia. You'll have to get that autograph next time.
By Lia Beck
-
Travis Kelce's Mom Reportedly "Liked" a Comment About His Future as a Dad
...and then removed it.
By Lia Beck
-
Taylor Swift Fans Just Spotted a Major Clue That She's Working on a New Album
It was hidden in *checks notes* an interview with a Swedish DJ.
By Lia Beck
-
Ed Sheeran Shares What It's Really Like When He and Taylor Swift Hang Out
Their relationship has shifted over time.
By Lia Beck
-
Blake Lively Reportedly Apologized to Taylor Swift for Involving Her in the Justin Baldoni Legal Dispute
The longtime friends aren't letting a lawsuit come between them.
By Lia Beck
-
Why Taylor Swift Wrote Ellen Pompeo the "Biggest Check" When They First Met
It wasn't her payment for the "Bad Blood" video.
By Lia Beck
-
How Working With Taylor Swift Was Different Than Dita Von Teese Expected
The two co-starred in Taylor’s "Bejeweled" video.
By Lia Beck