Ingrid Seward on Princess Diana’s Death: “There Are Very Few Moments Like Those in History”
Where were you when you learned of her untimely death?

If you are old enough to remember what you were doing on August 31, 1997 and have even a passing interest in the royal family or pop culture, you likely remember every detail of the moment you found out that Princess Diana had been injured in a car accident in Paris (as was initially reported) and later reports that she had been killed. (This writer remembers everything.) Though very few of us actually knew the Princess of Wales, the most famous woman in the world was a part of our cultural lexicon and fabric, a fixture on magazine covers and news programs worldwide. And, suddenly, inexplicably, at just 36 years old, she was gone.
As PEOPLE succinctly puts it, “Princess Diana’s tragic death united the world in grief.” Almost unbelievably, a quarter-century has passed since that awful day in August: this Wednesday marks 25 years since the accident, which also claimed the lives of Diana’s companion Dodi Al-Fayed and driver Henri Paul. The Queen’s biographer Ingrid Seward—who knew Diana personally—tells PEOPLE “I remember where I was in every tiny detail when I heard about Diana,” she says. “It affected everybody. Almost everyone in the world remembers where they were that day—it was an extraordinary, global phenomenon.”
Mourners flocked in droves to Diana’s London home of Kensington Palace, as well as other royal residences like Buckingham Palace and St. James’s Palace, to lay flowers, notes, and photos expressing their sorrow at her loss.
“It was such a shock that it remains imprinted on your mind,” Seward says. “There are very few moments like those in history.”
Ed Perkins, who directed the recently released documentary The Princess about Diana, says “this is a story of someone who managed to effect change in people’s lives, and continues to do so. You had someone who people could project their own hopes and dreams and fears onto and find a strangely personal connection to. It was only once she was gone that lots of people realized what they’d lost.”
Diana lives on through her sons, Prince William and Prince Harry, who were 15 and 12 at the time of the crash and are now 40 and 37. In the documentary Diana, Our Mother, Harry said “it was very, very strange after her death, the sort of outpouring of love and emotion from so many people that had never even met her.”
Diana’s former bodyguard Ken Wharfe calls William “the living example of his mother”; Harry has called himself “my mother’s son,” saying that he looks to honor Diana in everything he does. And, in addition to the events of August 31 leaving a searing impression on the mind, who can forget the heartbreak of watching the boys walk behind their mother’s casket at her funeral the next weekend, and the childlike scrawl of “Mummy”—written by Harry—on a card atop a floral arrangement?
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Twenty-five years later, and that image still hurts.
Rachel Burchfield is a writer, editor, and podcaster whose primary interests are fashion and beauty, society and culture, and, most especially, the British Royal Family and other royal families around the world. She serves as Marie Claire’s Senior Celebrity and Royals Editor and has also contributed to publications like Allure, Cosmopolitan, Elle, Glamour, Harper’s Bazaar, InStyle, People, Vanity Fair, Vogue, and W, among others. Before taking on her current role with Marie Claire, Rachel served as its Weekend Editor and later Royals Editor. She is the cohost of Podcast Royal, a show that was named a top five royal podcast by The New York Times. A voracious reader and lover of books, Rachel also hosts I’d Rather Be Reading, which spotlights the best current nonfiction books hitting the market and interviews the authors of them. Rachel frequently appears as a media commentator, and she or her work has appeared on outlets like NBC’s Today Show, ABC’s Good Morning America, CNN, and more.
-
Princess Diana's Niece Amelia Spencer Reveals Secret Fifth Bridal Outfit
Royal (adjacent) wedding goals, period.
By Kristin Contino Published
-
Meet the Model-Off-Duty Hairstyle That Doubles as a Faux Face Lift
Jawline? Snatched.
By Emma Aerin Becker Published
-
Hailey Bieber's Sugar Cookie Pedicure Is Almost Too Sweet
The beauty founder is tapping back into a milky white nail trend.
By Hanna Lustig Published
-
Princess Kate Raised Eyebrows By Wearing Princess Diana's Priceless Ring During This Risky Vacation Activity
It was a choice.
By Kristin Contino Published
-
Prince Charles Sent Princess Diana an Unexpectedly Touching Message Before Their Royal Wedding
The late royal shared the details of his intimate card and personalized gift.
By Kristin Contino Published
-
Prince Harry and Prince William Share This Parenting Conundrum as They Honor Princess Diana
The Prince of Wales and Duke of Sussex have found themselves in similar situations recently.
By Kristin Contino Published
-
Exclusive: Princess Diana Would “Send Romantic Cards to Prince Charles” But “He Never Returned the Compliment,” Per Former Royal Butler
Diana’s butler, Paul Burrell, tells ‘Marie Claire’ how the royals “never acknowledged” Valentine’s Day.
By Kristin Contino Published
-
Princess Diana Enjoyed a Rather Bizarre Snack Her Royal Chef Kept On Hand
It's not what you'd normally pick for a midnight snack.
By Kristin Contino Published
-
Prince William Had a Heartbreaking Reason for Choosing His Childhood Dream Job
The surprising occupation had to do with his mom, Princess Diana.
By Kristin Contino Published
-
Princess Diana Once Wore an Unbelievable "Disguise" for a Secret Night Out With an A-List Singer
"We were nudging each other like naughty schoolchildren."
By Amy Mackelden Published
-
Princess Charlotte Shows a Striking Similarity to Grandma Princess Diana in Viral TikTok
"Charlotte is the exact copy of her."
By Kristin Contino Published