Meghan Markle is already thrilled by how many people are interested in her consumer brand American Riviera Orchard ahead of its official launch, according to an insider.
"The rollout for American Riviera Orchard is already off to a strong start," a source told Us Weekly. "The website has over 100,000 who have signed up to hear about the first products launched. Meghan is very pleased with the early interest it has gained."
The source continued, "[She] is so excited to see how people enjoy her products and use them in their everyday lives."
In March, the Duchess of Sussex intrigued the world when she made her grand return to Instagram in the form of an account for American Riviera Orchard, which so far only boasts branding for the label—Meghan's calligraphy spelling out the brand's name, plus "Montecito," and a royal-looking logo.
American Riviera Orchard's Instagram grid shows off branding for the label.
On ARO's website, there is simply a form to sign up to join the waitlist, and no further details.
However, we do already have some information as to what we can expect Meghan to sell us. For example, the duchess' heart is reportedly set on a rosé wine product, and we have previously seen her raspberry and/or strawberry jam live in action thanks to some of the friends she sent it to: among them the designer Tracy Robbins, Delfina Blaquier, and Kris Jenner. Chrissy Teigen even came up with the most delectable recipe using her pot of ARO jam.
Meanwhile, ARO's trademark application—which is currently awaiting examination—lists the following as products and services the brand hopes to offer:
- Tableware, namely, knives, forks, and spoons; table cutlery
- Downloadable cookbooks and recipe books
- Printed cookbooks and recipe books
- Coffee services in the nature of tableware; tea services in the nature of tableware; servingware for serving food and drinks; decanters; dinnerware; chargers being dinnerware; napkin rings; table place card holders not of precious metal; beverageware
- Textile tablecloths; textile placemats; textile napkins; kitchen linens; table linen of textile; gift wrap of fabric
- Jellies, jams; marmalades; fruit preserves; edible oils and fats, and preserves; Vegetable-based spreads; Legume-based spreads; Nut-based spreads; Garlic-based spreads; Sesame-based spreads; Dairy-based spreads; Nut butters; Fruit butters
- Retail store services featuring foods, books, tableware and tablescape goods, table linens, and servingware; online retail store services featuring food and beverages, books, tableware and tablescape goods, table linens, and servingware
- Online non-downloadable e-books in the field of cookbooks and recipe books
And according to The Sun, ARO may also branch out into the beauty market! Frankly, I cannot wait.
-
Chrishell Stause Will Play the Villain If She Needs ToThe 'Selling Sunset' star has achieved what few (maybe no one) in the reality TV genre has: being a longtime fan favorite. But with her appearance on season 3 of 'Traitors,' she's ready to make enemies and get a little scrappy.
-
This Unexpected Royal is Richer Than The KingThe top three people on this list might surprise you.
-
Sydney Sweeney Winterizes a Plunging Mini Dress With a Sheer Turtleneck and a Fur-Lined Penny Lane CoatThe star layered all her favorite cold-weather trends for a night on Broadway.
-
Why King Charles's Cousin Immediately Name-Dropped Prince Harry and Meghan Markle on 'The Traitors'Lord Ivar Mountbatten quickly established his connection to the Sussexes, and discussed his status as the first openly gay British royal.
-
Meghan Markle Is Pushing the Premiere of Her Netflix Series Due to the Los Angeles WildfiresMeghan requested that Netflix delay the release "as we focus on the needs of those impacted by the wildfires in my home state of California."
-
Prince Harry and Meghan Markle Hugged Victims of the LA Fires During Surprise Appearance in Pasadena"No one knew they were serving food with masks."
-
Meghan Markle and Prince Harry Issue Statement on California's Devastating WildfiresThe Sussexes addressed the disaster, which is "affecting tens of thousands from all walks of life."
-
Meghan Markle Shares Her Most Personal Instagram Post Yet—Including Rare Glimpses of Prince Archie and Princess Lilibet—After Their Beloved Dog Dies"Thank you for so many years of unconditional love, my sweet Guy. You filled my life in ways you’ll never know."
-
Meghan Markle's Actual Kitchen Isn't Featured in Her Netflix Show—Here's What We Know About Her Real HomeThe Sussexes seem to favor a muted color scheme.
-
Meghan Markle and Prince Harry's Daughter Lilibet Has Already Entered Her "Princess Phase"The Sussexes are very "down-to-earth" parents, according to a family friend.
-
Mindy Kaling Reveals Whether Prince Harry Can Cook While Discussing Duchess Meghan's "Accessible" New Netflix SeriesThe comedian shared some insight into the Duke of Sussex's culinary skills.
