Meghan Markle honored someone close to her heart in the video announcing her reimagined new brand, As Ever, on Monday, Feb. 17.
The Duchess of Sussex surprised fans by announcing she'd changed gears with her new business—originally named American Riviera Orchard—by going with the updated name of As Ever. In an Instagram Reel detailing why she pivoted to the name, the duchess wore a crisp white linen button-down with jeans, but what many might not have noticed was her gleaming red heart necklace.
The design, coined the Heart of Gold pendant, is a $3,200 style from California-based jeweler The Gold Album, and was chosen in collaboration with one of Meghan's close friends, Kelly McKee Zajfen. In 2022, Zajfen's 9-year-old son George died suddenly, and his twin sister, Lily, receives treatment for a heart condition at Children's Hospital Los Angeles (CHLA), which receives 15 percent of sales from the necklace.
The bespoke red enamel design is surrounded by a diamond border and can be engraved with gold letters or numbers. It's unclear if Meghan's has a personalization, but Zajfen's reads G and L, for her two children. Gwyneth Paltrow has also worn the charity-focused design in an Instagram post, calling it "special."
The duchess wore her heart necklace with an oversized linen blouse.
The duchess and Prince Harry have supported Zajfen in the past, with the couple joining Zajfen and her family for a charity tennis tournament to honor George on Harry's 40th birthday in September 2024 and Meghan later attending the 2024 CHLA Gala with her friend. The duchess has also posed with Zajfen for social media posts to promote shirts for her friend's organization, Alliance of Moms.
The necklace also tied into As Ever, a brand the duchess wrote was something "I created and have poured my heart into."
She explained that the phrase "as ever" meant "'as it's always been'" and that her "new chapter is an extension of what has always been" important to her, things like "food, gardening, entertaining, thoughtful living, and finding joy in the everyday."
While the Duchess of Sussex's Instagram announcement didn't state when As Ever will be available to shop, her new cooking and lifestyle show, With Love, Meghan, will drop on Netflix March 4.
-
How Meghan Markle Included a Sentimental Nod to Prince Harry—and Queen Elizabeth—in the Logo for As EverThe design is full of meaning.
-
Meghan Markle Launches Her 'As Ever' Era in a White Button-Down Shirt and Classic JeansThe big announcement was a return to basics.
-
How Meghan Markle Included Princess Lilibet—and Their Stunning Backyard—in Her New Brand, As EverThe rarely-seen toddler shared in the excitement for her mom's As Ever brand launch announcement.
-
The Deeper Meaning Behind Meghan Markle's Reimagined Brand, As Ever"This new chapter is an extension of what has always been my love language," the Duchess of Sussex wrote on Instagram.
-
Prince Archie and Princess Lilibet Make Their Debut on Mom Meghan's Instagram Account for Valentine's DayThe Duchess of Sussex shared a video of her kids helping make some sweet treats.
-
Meghan Markle’s Engagement Ring Is Apparently the Most Popular in the WorldThere was a vote and everything.
-
Meghan Markle Gives Fans a Peek at the Gifts She Brought Back for Princess Lilibet and Prince Archie From Invictus GamesThe Duchess of Sussex showed a rare glimpse of her Montecito home on Instagram.
-
Meghan Markle Reveals a Sweet Valentine's Day Gift From Prince Harry During Double Date With Michael Bublé and Luisana LopilatoThey're "Feeling Good."
