Meghan Markle’s Lifestyle Brand, American Riviera Orchard, Has Reportedly Decided on What Product Offering the Public Can Buy First—and It Feels Authentic to Meghan Herself

(Image credit: Getty Images)

published 26 June 2024

It’s no secret that Meghan Markle loves a good glass of wine—after all, her former lifestyle blog, “The Tig,” was named in homage to the exclusive Italian Tignanello, her red wine of choice. As anticipation mounts for American Riviera Orchard—her upcoming lifestyle brand, announced in March and teased with a strawberry jam influencer campaign (and a dash of raspberry jam and dog biscuit controversy)—a new product is emerging as a possible moneymaker for the company: rosé wine, Tatler reports.

The Daily Mail reports that the wine will be the first item available for the public to buy, and, “to complement the reported wine launch, it’s expected that other products in the initial tranche of releases will be drinking and serving ware, bar essentials, and other products related to hosting and entertaining,” the outlet reports. “We can expect items in classic, but expensive, style.”

American Riviera Orchard is said to be rooted in authenticity and reflect what Meghan loves in her own California lifestyle, so this product launch makes sense. Rosé is the drink “which she previously revealed to be her drink of choice,” Tatler reports. “She even drank it on her first date with Prince Harry at Soho House back in 2016.” The publication added that “Meghan is also reported to enjoy a frosé, which is made by freezing wine and blending it into a slushie with strawberries and icing sugar for added sweetness.”

American Riviera Orchard jam — Fifty batches of strawberry jam from American Riviera Orchard were sent out earlier this year to celebrities, influencers, and Meghan's friends.

For the aforementioned strawberry jam, Meghan reportedly made it from fruit grown in the gardens of her home in Montecito that she shares with Harry and their kids, Prince Archie and Princess Lilibet. Perhaps, if a frosé turns up in the product offerings, it will include strawberries from the garden, as well?

As we know, the celebrity booze market is oversaturated—from Cameron Diaz to George Clooney to Brad Pitt, many A-listers have their own alcohol brands. Tatler calls the rosé move “a strategic decision from Meghan” and adds that “Wine is a much more lucrative business than jam.” There’s certainly money to be made in this space—Tatler reports that the most well-known celebrity wine, the Armand de Brignac Champagne, was owned by Jay-Z until he sold a 50 percent stake to LVMH’s wines and spirits arm Moët Hennessy for a reported $300 million.

And the rosé appears to be just the first of many products American Riviera Orchard will launch. One look at its trademark application from earlier this year shows the lifestyle brand’s reach extends to almost every corner one can think of, and The Daily Mail reports that, in due course, the company will sell bedding pillows, soaps, home decor, fragrance, cookbooks, and cookie mixes and, if demand is high enough for the product, American Riviera Orchard might translate its online business to brick-and-mortar stores, as well.

We’ll drink to that!

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Rachel Burchfield is a writer, editor, and podcaster whose primary interests are fashion and beauty, society and culture, and, most especially, the British Royal Family and other royal families around the world. She serves as Marie Claire’s Senior Celebrity and Royals Editor and has also contributed to publications like Allure, Cosmopolitan, Elle, Glamour, Harper’s Bazaar, InStyle, People, Vanity Fair, Vogue, and W, among others. Before taking on her current role with Marie Claire, Rachel served as its Weekend Editor and later Royals Editor. She is the cohost of Podcast Royal, a show that was named a top five royal podcast by The New York Times. A voracious reader and lover of books, Rachel also hosts I’d Rather Be Reading, which spotlights the best current nonfiction books hitting the market and interviews the authors of them. Rachel frequently appears as a media commentator, and she or her work has appeared on outlets like NBC’s Today Show, ABC’s Good Morning America, CNN, and more.

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