Jennifer Lopez is of course an actress, a singer, and a style icon. But thanks to JLo Beauty, she has also cemented herself as a true beauty business mogul.
On her 53rd birthday, July 24, the star dropped a first look at her eponymous beauty line's new JLo Body collection, and posed nude for the cover of the promotional video she posted on Instagram.
She posed in her birthday suit on her birthday. I mean, talk about genius marketing.
Anyway, once you click "play," it all gets a touch more suitable for work, with the star lounging in a black cutout bodysuit rather than fully naked.
Lopez captioned the clip, "We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty!
"Today’s my birthday and I am gifting YOU with a special drop of #JLoBody FIRM + FLAUNT™ Targeted Booty Balm. Head over to JLoBeauty.com to shop the video for some seriously sexy science! #JLoBeauty
"Directed by: @jasonbergh
"Music by: @thegoldenfilter"
The Booty Balm in question costs $65, and is described on the website as "a clinically tested, high-performance formula inspired by the most iconic booty that visibly firms and hydrates skin and fades the appearance of stretch marks for a smoother, more refined-looking booty."
So, presumably, if you want a booty like J. Lo's, this balm might help. You can also use it wherever you want skin to look firmer and smoother.
-
Prince Harry Reveals How Meghan Markle Is Different From Other Royal Women in Viral TikTokThe Duke of Sussex is always ready to defend his wife.
-
Do Princess Kate and Prince William Take George, Charlotte, and Louis Trick-or-Treating?Here's how the royals celebrate Halloween.
-
Is Kaia Gerber Hiding a Halloween Costume Under Her Chic Black Blazer?The model attended Billie Eilish's Halloween party in a seriously sleek outfit.
-
Jennifer Lopez and Ben Affleck Can't Seem to Sell Their $68 Million MansionTime for a new realtor?
-
Ben Affleck and Jennifer Garner Show Up Together at the Same Event as Jennifer LopezThe friendly exes arrived together while J.Lo separately attended the community event.
-
J.Lo Is Over Ben. She's Into Oscar Now.Jennifer Lopez is planning a major comeback for 2025, and she's aiming high.
-
Ben Affleck Gets Back to Work Amid Jennifer Lopez' Revelations About Their DivorceAnd he broke out his best orange fall plaid.
-
Jennifer Lopez Admits Social Media Comments About Her Life Can Sting: "I’m Not Teflon""I know that everything that’s being written and said about me, and all the conjecture of who I am as a person, is not who I am. I learned that a long time ago."
-
Jennifer Lopez Says Ben Affleck Split Did "Almost Take Me Out for Good" the Second TimeShe doesn't regret any of the lessons she's learned.
-
Ben Affleck's Longtime Friend Kevin Smith Praises Him Amid Divorce: "Just the Goods"Smith is super loyal to the 'Gone Girl' star.
-
Ben Affleck's Pal Kevin Smith Says Calling Him Amid Divorce Would Be "Very Threatening"
This is kind of hilarious.
