Emma Chamberlain Plays 'Pop Quiz' With Marie Claire

published 13 September 2023

With an air of unfiltered honesty, Emma Chamberlain can easily be described as the Internet's best friend. The Gen-Z icon and cover star of Marie Claire's September issue boasts over 20 million followers on social media, has a hit podcast, and is the face of some of the biggest names in fashion, but does she let her star status get to her head? No, because to her, she isn't a celebrity.

“I've read a comment or two [saying] Emma's pretending that she's not famous," she tells Marie Claire. "And it's like, no! I just don’t see myself that way. I genuinely do not and cannot.” Even as she's made the gradual shift into the fashion sphere, Chamberlain has kept that humble attitude, a rare quality among the well-outfitted crowd, says creative director Caroline Gaimari. "In fashion, one might pretend they’ve always belonged, but that’s just not Emma’s style.”

Chamberlain's down-to-earth personality is on full display in the latest episode of MC's Pop Quiz, our series in which we ask burning questions of our cover stars. During the game, we asked Chamberlain the advice she would give to her younger self. "I guess I would just tell my younger self not to rush growing up, not to feel any pressure to have things figured out," she says. "It all takes patience and I had none of it and it was uncomfortable."

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She also got into some interesting personal tidbits, revealing the word that makes her cringe; how she tapped into her entrepreneurial spirit selling erasers; and her high-key obsession with Napoleon Dynamite.

Watch Chamberlain in Pop Quiz, above, and then check out our cover story and full Fashion Changemakers issue.

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Brooke Knappenberger is the Associate Commerce Editor at Marie Claire, where she specializes in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversees holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

She has over three years of experience writing on fashion, beauty, and entertainment and her work has appeared on Looper, NickiSwift, The Sun US, and Vox Magazine of Columbia, Missouri. Brooke obtained her Bachelor's Degree in Journalism from the University of Missouri’s School of Journalism with an emphasis on Magazine Editing and has a minor in Textile and Apparel Management.