Kate Middleton's Earthshot Prize Gown Had a Subtle Environmental Message
Attendees were asked to "consider the environment" in their outfit choices.

The inaugural Earthshot Prize on Sunday night presented a huge opportunity for Prince William and Kate Middleton to not only fund an important cause, but to navigate the future direction for the next generation of royals. So of course, the royal pair looked amazing when they showed up to the ceremony at Alexandra Palace in London.
The Earthshot Prize, which Prince William launched this year, will select five award-winners from a group of finalists who have all contributed important work to the fight against climate change. Each winner will receive one million pounds (nearly $1.4 million USD) to go toward their work, with a new class of winners each year through 2030. It’s a way to show the commitment by Prince William and the rest of the royal family to environmentalism. Earlier this week, in an interview, William said that he would consider it a “disaster” if Prince George, a budding environmentalist himself, had to worry about climate change as an adult because his parents’ generation didn’t do enough.
Prince William and Kate Middleton at the Earthshot Prize ceremony on October 17.
According to Express, organizers had asked guests to “consider the environment when choosing” an outfit to wear to the ceremony—which might explain the bold, nature-green velvet suit that William showed up to the awards wearing.
But the message of Kate’s outfit selection, a gorgeous pleated McQueen gown, is more subtle. The gown is actually one she’s worn before—to the 2011 BAFTA awards:
Kate Middleton at the 2011 BAFTA Awards wearing the same McQueen gown.
The point she was likely trying to make, and which is heard loud and clear, is that one need not buy entirely new outfits for every single event in order to make a splash. Overconsumption is an environmental problem, and to see even the most fashionable royal taking that message to heart is really inspiring.
The Earthshot Prize will be given out Sunday at 8pm BST. For more information on the finalists and winners, visit the official website.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Marie Claire is committed to celebrating the richness and scope of women's lives. We're known for our award-winning features, thoughtful essays and op-eds, deep commitment to sustainable fashion, and buzzy interviews and reviews. Reaching millions of women every month, MarieClaire.com is an internationally-recognized destination for celebrity news, fashion trends, beauty recommendations, and renowned investigative packages.
-
Selena Gomez Is the Cropped Blazer Trend's Final Boss
This style simply works on her.
By Halie LeSavage Published
-
The Most Striking Beauty Moments in Met Gala History
Elaborate and extraordinary.
By Katherine J. Igoe Published
-
Princess Madeleine Can't Use Royal Title to Promote Skincare Line
"I will use my name Madeleine Bernadotte in my work with MinLen."
By Amy Mackelden Published
-
How Carole Middleton Might Step Up to Support Princess Kate Following Previous Controversies
"I'm sure the whole family will be wanting to erase the memory of last year's Mother's Day."
By Amy Mackelden Published
-
The "Impactful" Change Prince William Has Made to Royal Protocol as He "Splits" From King Charles
"It's a model you're likely to see more of," a royal source explained.
By Amy Mackelden Published
-
Why Prince William Decided to Eliminate Queen Elizabeth's "No Selfies" Rule Completely
The Prince of Wales has shattered royal protocol when it comes to taking pictures with fans.
By Amy Mackelden Published
-
Princess Kate's 2024 Photoshop Controversy Left the Royals Feeling "Bruised" and "Deeply Upset"
"It was like being in the middle of a tornado and not knowing when it was going to calm down."
By Kristin Contino Published
-
Princess Kate Reveals Sporty Princess Charlotte’s "Stiff Competition"
The Princess of Wales related to a fellow mom during her St. Patrick's Day appearance.
By Kristin Contino Published
-
Prince William and Princess Kate Have Been Living in a "Nightmare" For Last 5 Years, Per Royal Expert
"That either crushes a marriage, or it brings them together."
By Kristin Contino Published
-
Princess Kate "Has Come a Long Way" When It Comes to This "Nerve-Racking" Aspect of Royal Life
March 19 marks an anniversary in the Princess of Wales's royal career.
By Kristin Contino Published
-
Kate Middleton Showed How "She's Back" and Better Than Ever With This Power Move
"She has an inner steel about what she wants."
By Kristin Contino Published