Kate Middleton's Earthshot Prize Gown Had a Subtle Environmental Message
Attendees were asked to "consider the environment" in their outfit choices.

The inaugural Earthshot Prize on Sunday night presented a huge opportunity for Prince William and Kate Middleton to not only fund an important cause, but to navigate the future direction for the next generation of royals. So of course, the royal pair looked amazing when they showed up to the ceremony at Alexandra Palace in London.
The Earthshot Prize, which Prince William launched this year, will select five award-winners from a group of finalists who have all contributed important work to the fight against climate change. Each winner will receive one million pounds (nearly $1.4 million USD) to go toward their work, with a new class of winners each year through 2030. It’s a way to show the commitment by Prince William and the rest of the royal family to environmentalism. Earlier this week, in an interview, William said that he would consider it a “disaster” if Prince George, a budding environmentalist himself, had to worry about climate change as an adult because his parents’ generation didn’t do enough.
Prince William and Kate Middleton at the Earthshot Prize ceremony on October 17.
According to Express, organizers had asked guests to “consider the environment when choosing” an outfit to wear to the ceremony—which might explain the bold, nature-green velvet suit that William showed up to the awards wearing.
But the message of Kate’s outfit selection, a gorgeous pleated McQueen gown, is more subtle. The gown is actually one she’s worn before—to the 2011 BAFTA awards:
Kate Middleton at the 2011 BAFTA Awards wearing the same McQueen gown.
The point she was likely trying to make, and which is heard loud and clear, is that one need not buy entirely new outfits for every single event in order to make a splash. Overconsumption is an environmental problem, and to see even the most fashionable royal taking that message to heart is really inspiring.
The Earthshot Prize will be given out Sunday at 8pm BST. For more information on the finalists and winners, visit the official website.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Marie Claire is committed to celebrating the richness and scope of women's lives. We're known for our award-winning features, thoughtful essays and op-eds, deep commitment to sustainable fashion, and buzzy interviews and reviews. Reaching millions of women every month, MarieClaire.com is an internationally-recognized destination for celebrity news, fashion trends, beauty recommendations, and renowned investigative packages.
-
Serena Williams Avoided Taylor Swift at the Super Bowl for One Important Reason
Sorry, Olympia. You'll have to get that autograph next time.
By Lia Beck
-
Hailey Bieber Styles a Bubble-Hem Trench as a Mini Dress
She's a styling genius.
By Kelsey Stiegman
-
Jennifer Lopez's Free People Shout-Out Is Going Viral
But not for the reasons you'd expect.
By Halie LeSavage
-
Will Prince Louis be Granted a Title from Dad Prince William That's "Tainted With Sadness"—or Will He Get a Dukedom at All?
Royal historian Jessica Storoschuk tells 'Marie Claire' what Prince Louis and Prince George's future titles could look like.
By Kristin Contino
-
Prince William and Princess Kate Could Take Legal Action Over These Spring Break Photos
Paparazzi snapped pictures of the family during their secret French getaway.
By Kristin Contino
-
Prince George Looks Just Like a Young Prince William During Fun Night Out with His Dad and Billionaire Godfather
The 11-year-old joined his father and the Duke of Westminster for an exciting football match in Birmingham.
By Kristin Contino
-
Princess Kate Opens Up About "Spiritual" and "Very Intense" Feelings in Surprise New Video
The Princess of Wales shared one thing that has helped her find "peace and reconnection" amid her health battle.
By Kristin Contino
-
Why King Charles Abdicating Would Cause a "Crisis" for Prince William and the Royal Family
Princess Kate and Prince William have been preparing "for their future positions as king and queen."
By Amy Mackelden
-
James Middleton Reveals Middleton Family "Prerequisite" Prince William Met Before Marrying Kate
Princess Kate's little brother opened up about one of his brother-in-law's personality traits.
By Kristin Contino
-
The Ingenious "Hack" Kate Middleton Uses to Avoid Answering Questions, and Why She Has to Be "So Careful"
"I just looked at Princess Kate at one point, and I said, 'This must be exhausting.'"
By Amy Mackelden
-
Royal Expert Explains Why Prince George Is Seen Publicly More Often Than Princess Charlotte and Prince Louis
"It is important for the royal image that you have this balance."
By Amy Mackelden