Blue Ivy Carter Is the MVP at This Year's Super Bowl

This kid can throw a football with the best of them.

Jay Z, Blue Ivy & Beyonce
(Image credit: Theo Wargo)

Blue Ivy thinks watching the Super Bowl is a cool way to spend a Sunday, and now I, in spite of not quite understanding football, think watching the Super Bowl is a cool way to spend a Sunday. The eight-year-old took her parents, Beyoncé and Jay-Z, to the big game, tossing a ball with her dad around the empty field before the game started. In the clip, which was shared widely on Twitter, you can see Jay-Z hand Blue the ball while the two stand on the field; Blue puts her iPhone on the ground, and tosses the ball to someone off-camera (Beyoncé??) like it's no big deal. Now, I am no football expert—okay, that's putting it mildly—but it looked like a great throw to me!

Here's the video:

In another clip, you can catch a sweet father-daughter moment between Jay-Z and Blue Ivy; Jay-Z slings his arm around his daughter and pulls her close as they walk.

But my favorite clip, by far, is of Blue Ivy animatedly texting someone (I assume texting?), thanks to the freaking memes that have accompanied it. Behold, please.

Checking Her Stocks

Calling an Uber

Sending Emails

You can cancel the rest of the Super Bowl. Blue Ivy is already the MVP, thanks and bye.


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(Image credit: @mrmathewknowles)
Jenny Hollander
Digital Director

Jenny is the Digital Director at Marie Claire. A graduate of Leeds University, and a native of London, she moved to New York in 2012 to attend the Columbia University Graduate School of Journalism. She was the first intern at Bustle when it launched in 2013 and spent five years building out its news and politics department. In 2018 she joined Marie Claire, where she held the roles of Deputy Digital Editor and Director of Content Strategy before becoming Digital Director. Working closely with Marie Claire's exceptional editorial, audience, commercial, and e-commerce teams, Jenny oversees the brand's digital arm, with an emphasis on driving readership. When she isn't editing or knee-deep in Google Analytics, you can find Jenny writing about television, celebrities, her lifelong hate of umbrellas, or (most likely) her dog, Captain. In her spare time, she writes fiction: her first novel, the thriller EVERYONE WHO CAN FORGIVE ME IS DEAD, was published with Minotaur Books (UK) and Little, Brown (US) in February 2024 and became a USA Today bestseller. She has also written extensively about developmental coordination disorder, or dyspraxia, which she was diagnosed with when she was nine.