Netflix Dropped the First Trailer for Beyoncé's New Coachella Documentary
I can't believe Beyoncé saved Mondays.
Late last week, there were rumblings about a Netflix special with a behind-the-scenes look at Beyoncé's epic Coachella performance. The Beyhive is always on edge when it comes to Beyoncé (and understandably so—we'll never forget December 13, 2013), but it looks like we were on to something. Aptly titled Homecoming: A Film By Beyoncé, the 2 hour, 17 minute-long documentary will take fans from the early days of planning for the performance to the long nights of strenuous practice to Beychella itself.
On Monday, Netflix dropped a full-length trailer for Homecoming on its social media:
This is a marketing strategy/social experiment created by Netflix to make the Hive promote their new series #Homecoming! Why do you think they used the yellow and Greek lettering?! pic.twitter.com/2ulSWhYfQgApril 7, 2019
The #beyhive atm:- Is it Beyoncé?- Is there gonna be a trailer?- What day of the week is April 17?- Is it gonna be released at midnight?- Is it really Beyoncé?- Am I crazy?- Maybe it’s not Beyoncé? #beychella #homecoming #beyoncé pic.twitter.com/DK3K58CiIiApril 7, 2019
An in-depth look at Beyoncé's celebrated 2018 Coachella performance from creative concept to cultural movement. #beyoncehomecoming pic.twitter.com/DfLlBGkCHLApril 8, 2019
Suspicions were confirmed, and panic/excitement ensued.
I can’t believe it’s actually happening #BeyonceHomecoming pic.twitter.com/GgvdM50WP2April 8, 2019
Me, just a few weeks ago: NETFLIX YALL ARE SO TRASH! Me, after Netflix announces #BeyonceHomecoming pic.twitter.com/KVyxvCn0BnApril 8, 2019
The trailer, featuring the voice of the illustrious icon Maya Angelou, was nothing short of amazing. We (finally!) got a better look at Rumi and Sir, our niece and nephew in our heads:
Rumi and Sir Carter from #BeyonceHomecoming trailerAwwww💛💛💛💛: pic.twitter.com/I0cjYXaSBMApril 8, 2019
And Miss Blue Ivy reminded us once again that the blood of a diva is coursing through her veins:
She done came for errybody elses wig her mama's wig is the only one left. 😂😂 I cannot wait for this doc.April 8, 2019
True fans of Beyoncé operate on this law of nature: if you stay ready, you won't have to get ready. If there's one thing we know about Mrs. Knowles-Carter, it's that she loves a good surprise, and this documentary could be the first of many more to come.
Me unsurprised if Beyonce decides to drop an album the same day as her movie #BeyonceHomecoming pic.twitter.com/No3QYhivmiApril 8, 2019
It's time to get in formation. Beyoncé is here.
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Homecoming: A Film By Beyoncé will be available to stream on Netflix on April 17.
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Lagos-born and Houston-raised, Ineye Komonibo is a writer and editor with a love for all things culture. With an academic background in public relations and media theory, Ineye’s focus has always been on using her writing ability to foster discourse about the deep cyclical relationship between society and the media we engage with, ever-curious about who we are and what we do because of what we consume. Most recently, she put her cultural savvy to work as a culture critic for R29 Unbothered, covering everything from politics to social media thirst to the reverberations of colorism across the African diaspora.
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