We're only two days into 2019, and Rihanna has proved yet again to be an unstoppable force. Fenty Beauty is only a little over a year old, and they are completely coming for every single makeup line when it comes down to marketing, product creation, and inclusivity. Fenty Beauty has continued to disrupt the beauty industry since it first launched in 2017, highlighting the fact that there's a high demand for a wide range of shades when it comes to makeup. When the brand debuted the Pro Filt'r Soft Matte Longwear Foundation, it sent a big message to other brands—and made a whole lot of people really, really happy.
Continuing on in this path of changing the rules and the game, Rihanna announced that on January 11, Fenty Beauty will be introducing Pro Filt’r Concealers, and there will be an option for anyone who wants one: the concealers will be available in 50 shades to suit customers' skin tones. You get a concealer! And YOU get a concealer! EVERYBODY GETS A CONCEALER!!!!!!!!!!!!!!!!!!!!! Cue Oprah celebrating arms.gif.
Not only are there 50 shades of concealer, but they're also adding 10 shades to the Pro Filt'r Foundation shade range to go along with the 50 concealer shades. There's also a bunch of new tools to use with the products: a Powder Puff Setting Brush, Lil Precision Makeup Sponge Duo, and a Concealer Precision Brush. Just don't forget to grab a Fenty Beauty promo code, because you're going to need them all.
Even better: It's not just cream products. Here in this majestic year of 2019, Fenty Beauty Pro Filt'r Setting Powder will come in eight translucent shades to correspond with the foundations and the concealers. Rihanna's got your back. (This is so good, I won't even bother ranting about how I'd love some new music in 2019, Rihanna.) The goods will be available at Sephora and FentyBeauty.com.
In case you didn't know, Rihanna has also ventured into the beauty guru realm, providing makeup tutorials on the Fenty Beauty Instagram and Youtube pages, and has even blessed us with a tutorial on how the concealers work.
2019: you're already way better than 2018, and it's been two days.
-
Give Selena Gomez's 'Emilia Pérez' Coat the Oscar AlreadyThe symbolic costuming choice is also my winter wardrobe inspiration.
-
The True Story of Dolours and Marian Price Is Just As Harrowing As It Seems in 'Say Nothing'The new FX series is set in Ireland during The Troubles.
-
Why Did Drunk Elephant Recall Three of Its Best-Selling Skincare Products?Here's how to know if yours were compromised.
-
Rihanna Hints She's Retiring From Music and Moving on to More "Authentic" Projects"I always say music was the thing that got the attention, but God had other plans for me."
-
Martin Scorsese Goes Viral for Narrating Daughter Francesca's Makeup Routine: "It Looks Like Clown Face"Incredible scenes.
-
Hailey Bieber Shares Her First Photo of Baby Son Jack Blues Since Giving Birth—See the Sweet ShotSo freaking cute.
-
Pamela Anderson Says It's "Tough" Staying Single After Dating So Many "Bad Boys""I didn't go after any bad boys. Bad boys came after me!"
-
Actors Who Are Nothing Like Their Most Iconic CharactersTalk about awards-worthy, transformative performances.
-
The Question on Everyone's Lips: Did Beyoncé Skip the 2024 MTV VMAs?It's been a few years since she last graced the carpet with her presence.
-
Why Isn't Selena Gomez at the 2024 VMAs?Her absence became even more noticeable after her bestie Taylor Swift showed up.
-
Halle Berry Says Beauty Is a "Hollow Win" and Is Embracing Aging Instead"So when that starts to go, maybe for the first time in my life, people will focus on the other aspects of me that I think are way more interesting."
