A recently released Super Bowl ad is showing how Taylor Swift and Travis Kelce's relationship has brought dads and daughters together.
The commercial for Cetaphil, a skincare product company, showcases a father and daughter coming together to watch a Kansas City Chiefs football game because Swift is in attendance.
The ad starts off showing a daughter on her phone, seemingly ignoring her dad and a televised football game because it is of no interest to her. Shortly after, she hears that Swift is in attendance. Her father then presents her with a Chiefs jersey featuring the number "13"—Swift's favorite and lucky number—and encourages her to join him on the couch to watch another football game.
🚨| New Super Bowl commercial surrounding the Taylor Swift effect! pic.twitter.com/kNZaNpjbrsFebruary 9, 2024
After seeing that her father is caring for a thing she is interested in, the daughter puts down her phone and joins her father on the couch to watch a NFL game—both father and daughter dawning Swift's infamous friendship bracelets that have become a staple at her concerts.
"This season, dads and daughters found a new way to connect," the ad concluded. Yes, the emotional terrorism is real.
Fans were quick to share how emotional the ad was, and rightfully so.
"Now why did this make me start crying," one person posted on X, formerly known as Twitter.
"Oh s*** too many onions in my office cubicle right now," another wrote.
Travis Kelce #87 of the Kansas City Chiefs (L) celebrates with Taylor Swift after defeating the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland.
There's no doubt that Swift has had an effect on the NFL and made it possible for many fathers and daughters to find common ground.
Since Swift started attending Kansas City Chief games in person in support of her boyfriend, NFL viewership has exploded. In total, this year’s NFL divisional playoff round averaged 40 million viewers and managed to secure the highest regular-season viewership among women since 2000.
Dads have also taken to X to share how the superstar and future hall of famer's relationship has made it easier for them to bond with their daughters.
"Maycie screamed “I SEE TAYLOR!!!!!!," one dad posted on X about his daughter. "And if you aren’t cool with a million little girls getting to see 4 seconds of their favorite star while you’re enjoying some NFL football then… That’s just too bad."
-
Meghan Markle and Her Makeup Artist Confirmed All Her Royal Wedding Beauty ProductsAnd yes, you can shop them all here.
-
Prince George Had a Six-Word Message for Prince William to Pass Along to a TV Star During a Recent Royal EngagementThe 11-year-old called the star of a popular U.K. series out.
-
Chase Sui Wonders Channels ‘90s Nostalgia at 'The Studio' PremiereAt 'The Studio' premiere, she channeled Gwyneth Paltrow’s '90s-era style with an archival Prada print once worn by the star.
-
How Working With Taylor Swift Was Different Than Dita Von Teese ExpectedThe two co-starred in Taylor’s "Bejeweled" video.
-
Taylor Swift and Jaime King "Do Not Speak" Anymore, But Swift Is "Still an Amazing Godmother" to King's SonSwift doesn't let anything deter her from being full "Bibbidi-Bobbidi-Boo" about her godmother duties.
-
Taylor Swift Ended Her 100-Day Instagram Hiatus to Support Selena Gomez — and Possibly Share a 'Reputation (Taylor's Version)' Easter EggWhy some fans think the post is a sign that long-awaited re-recording of 'Reputation' is (finally) coming soon.
-
Why Taylor Swift and Travis Kelce Were Joined by a "Surprise Guest" on Their Private Montana VacationAn unexpected visitor reportedly crashed the couple's romantic skiing trip.
-
Why Selena Gomez and Benny Blanco Felt Embarrassed at One of Taylor Swift’s Parties"It was kind of cute, but I was mortified."
-
Donna Kelce Praises Taylor Swift for Her iHeartRadio Awards in the Sweetest Instagram PostJust sharing a little update about her son's totally normal, non-famous girlfriend.
-
New Details About When Taylor & Travis Started Dating Emerge From...Wes from 'The Challenge'??Reality competition legend AND nosy neighbor.
-
Taylor Swift's Ex Just Teased His Interest in Playing the Next James Bond at 2025 OscarsWith speculation swirling about who could take over the iconic role, Joe Alywn told a red carpet reporter how he felt about playing the character.
