The Five-Minute Wavy Hair Routine I Swear By As a Picky Beauty Director
Great hair days are possible with the right combination of conditioners and creams.


Like many young women who grew up in the ‘90s, I had no idea I had textured hair until high school. My best friend had the type of stick-straight baby blonde hair that hung down her back with barely a whiff of frizz. I, on the other hand, tried to mimic her hairstyling routine (which consisted of brushing it before bed… and nothing else) and wound up with a poofy, cloud-like ‘do that levitated off my scalp. It took until I was firmly in the throes of puberty for the concept of using products to cross my mind, and it was still another year or two after that to understand that perhaps my hair would never be naturally straight—and to finally put down the flat iron. My hair was wavy and remains so to this day. 2B, fine, thick waves that require a little more love than the stroke of a boar bristle brush.
Now I’m incredibly grateful for my wavy hair. It emanates that bed-head Olsen twins vibe all on its own—no heat necessary—and only needs a handful of products to satisfactorily style. Finding the right products, however, has taken a bit of trial and error over the years. Thick creams, which are so nourishing for tighter curl patterns, are too heavy on my hair, but watery serums don’t pack enough punch to keep my S-wave texture smoothed and defined throughout the day. Luckily I’ve found a lineup of tried-and-true formulas to style my wavy hair and keep it looking its best from day to night. Even better? It takes less than five minutes to accomplish.
Hannah Baxter takes a selfie of her wavy hair in an orange mirror.
Start With a Hydrating Shampoo
Textured hair requires more moisture than straight hair, especially if you get regular highlights like me. I always reach for a hydrating formula to kick off the wash day routine, and follow up with the corresponding conditioner to replenish and restore.
Reach for a Leave-In Conditioner
Hannah Baxter applies leave-in conditioner to her wavy hair
It’s not enough just to use a conditioner in the shower with textured hair. That’s why I always start my styling routine with 3-4 pumps of leave-in conditioner (and comb it through) to keep my hair moisturized and defined before going in with more products. If I skip this step (the horror) because I’m traveling or just ran out of formula (as if) I can feel a noticeable difference in my hair—it becomes rather straw-like. Not cute.
My hair drinks in this cream like it hasn’t seen water in decades. It’s light enough that it doesn’t weigh down my relatively fine hair but it still leaves my waves hydrated and defined. I think I’ve gone through about two bottles each year for four years… just saying.
Don’t Skip the Air-Dry Gel/Cream
I’ve yet to find a curly or wavy-haired person who only uses one singular styling product, and I’m very much the same. This step keeps the definition sleek and adds hold, before scrunching with the next product to bring out the full shape of each curl. These are usually lighter formulas meant for looser textures, like type 3A-3C hair, so keep that in mind if your curls are on the tighter side.
I was taken completely off-guard by how much I love this air dry cream. The soft, medium-weight formula is ideal for my fine texture, and since I air dry 99% of the time, it helps to hold onto the definition until the end of the day (and then some). It also doesn’t leave my hair crunchy or greasy the way some styling creams can.
Ingredients in this formula, which is a major plus, but it also is one of the absolute best styling formulas to hold onto curl and wave definition I’ve ever tried. I use prayer hands to apply it from the ears down to the ends, smoothing and stretching my hair ever so slightly. Don’t crunch yet!
Befriend a Curl Serum
As I said, curl creams are too heavy for my texture, so I’m fully on team curl serum to keep my waves bouncy and weightless. I use a quarter-sized amount and divide it between my two hands, then scrunch it into my hair on each side. Then I lift at the roots and smooth any flyaways before tucking the front pieces behind my ears to air dry.
This is the only curl serum I will use. Sorry not sorry, but it’s my ride-or-die formula to define and lift my waves. When people compliment my hair, I immediately credit this product. I’ve used it ever since it launched five years ago, and it will remain in my collection for as long as Babba, the founder, produces it.
Smooth It Out
Flyaways are a fact of life with wavy or curly hair, and while I generally embrace them, I do try to smooth the seriously rogue ones at my temples so I don’t look like I’ve been electrocuted. A lightweight cream or oil can work here depending on how dry my hair is (I typically use a cream when it’s almost 100% dry and an oil if I’m running out the door at 50% dry).
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
This formula is a beauty-editor favorite for a reason, y’all! It leaves your hair seriously shiny while banishing frizz in just a few drops. I also love that it’s a heat protectant if you decide to give your roots a blast with a diffuser before you leave for work.
Wow this formula absolutely dazzled me when it launched a few months ago. It smooths away frizz instantly and keeps your style free of flyaways all day long. Even as a relatively new addition to my routine, I can already tell it’s going to be a staple for years to come. Just use a pea-sized amount, rub it between your hands, and lightly smooth at the crown and on the ends to finish out your look.
Don't gatekeep our newsletters from your friends. Subscribe to Face Forward here.
Hannah Baxter is the Beauty Director at Marie Claire. She has previously held roles at The Zoe Report, Coveteur, and Bust Magazine, covering beauty, wellness, fashion, and lifestyle. Her writing has appeared in Harper's Bazaar, Allure, The Cut, Elle, InStyle, Glamour, Air Mail, Vogue, Architectural Digest, Byrdie, Nylon and more. She is also the founder of Anxiety Beer, a bi-monthly newsletter about the intersection of culture and mental health. In her spare time you can catch her reading too many overdue library books, thrifting, or hanging with her hairless cat, Norman. You can find her on Instagram and TikTok @hannahbaxward.
-
Inside King Charles's "Special" and Personal New "Tribute" to Queen Elizabeth and the Queen Mother
The monarch is sharing elements of his childhood for a new generation to discover.
By Kristin Contino Published
-
Michelle Williams Goes All-In on the Early-2000s Boho Aesthetic
Another Chloé girl is born.
By Kelsey Stiegman Published
-
Meghan Markle Gives Fans an Even Bigger Peek Into Her Closet—And Her Real Kitchen—In New Instagram Posts
The copper pot envy is real.
By Kristin Contino Published
-
Michelle Williams Is The Newest Member of the C*nty Little Bob Club
The actress is following in the footsteps of some of Hollywood’s biggest stars.
By Ariel Baker Published
-
Hailey Bieber Is All About the Oversized Headband Trend
The new mom was spotted in this Fashion Week-approved trend while running errands.
By Ariel Baker Published
-
Millie Bobby Brown’s Giant Flower Hair Clip Is Speaking To Me
The hair accessory took her simple updo to new heights.
By Ariel Baker Published
-
Keke Palmer Returns to the Dark Side With Deep Espresso Hair
Plus, the \201cmillennial diva\201d style she also paired with the look.
By Ariel Baker Published
-
Presenting, Perfect Date Night Makeup for People Who Hate Makeup
From a beauty director who's learned all the workarounds.
By Hannah Baxter Published
-
Jennifer Lopez’s Flirty Half-Up Half-Down Hairstyle Proves the Power of a Good Accessory
The actor reimagined a traditional hairstyle with a trendy spin while on the set of her latest movie, ;Office Romance.'
By Ariel Baker Published
-
Michelle Obama’s Edgy Braided Mohawk Feels So ‘90s-Coded
She's reviving this quintessential '90s style.
By Ariel Baker Published
-
Selena Gomez’s Curly Lob Could Double as a Bridal Hairstyle
Romantic, flirty, and trendy—what’s not to love?
By Ariel Baker Published