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    1. Beauty
    2. Hairstyles, Haircuts, and Hair Colors

    Should I Wash My Hair Before Coloring It?

    A hairstylist explains.

    Gabrielle Ulubay's avatar
    By Gabrielle Ulubay
    Published 19 May 2023 In Features

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    woman with cropped 4C blue hair
    (Image credit: Getty)
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    When you're looking to color your hair, you are, of course, looking to do it right. And for that reason, hair stylists and experts recommend that you use your go-to shampoo and conditioner combo before you dive into that new hair color. But before you lather up your favorite shampoo for colored hair, you might ask yourself: Is it necessary to wash your hair before coloring it? If so, why, and how should you best go about it?

    For that reason, I asked Allison Gandolfo, a celebrity hairstylist and designer colorist at the Zahir Ziani Salon, and she broke down everything there is to know about the best pre-coloring routine.

    Why You Should Wash Your Hair Before Coloring It

    Gandolfo begins by clarifying that washing your hair before your color appointment is something of a non-negotiable.

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    "If your hair is dirty, it is highly recommended that you wash before coming for a hair color treatment," she ascertains. "The only exception is if you have a sensitive scalp or sensitivity to hair dye." In that case, ask your trusted colorist or trichologist for how to best soothe and cleanse your sensitive scalp before you begin coloring your hair. 

    But why is washing your hair pre-coloring so important? According to Gandolfo, hair cleanliness impacts the effectiveness of your coloring.

    "The natural oils from a semi dirty scalp will protect you from the hair color applied directly to the scalp," she explains, "and highlights start at the scalp, so it really is best to wash your hair in order to get the best coloring experience."

    If you're worried about how washing your hair can impact your color saturation or your hair's dryness, she assuages, "Washing hair before coloring it does not affect the color."

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    The verdict? She concludes, "If your hair is dirty, and you typically are not sensitive to hair dye, wash your hair 12-24 hours before the color appointment."

    How To Wash Your Hair Before Coloring It

    You may already be comfortable with how to wash your hair or how to co-wash your hair. But is this routine any different before a hair color appointment? 

    To begin with, Gandolfo says, "It’s important to make sure the hair is wet in all places before applying product. If hair is thoroughly wet, this will allow the product to go on smoother and lather up easily to ensure cleaner scalp and hair." 

    Therefore, it's especially important to find a high-quality shampoo that lathers well and thoroughly cleanses, such as a clarifying shampoo. Gandolfo agrees, saying that "silicone-free and clarifying shampoos are the formulations to look out for."

    And when it comes to conditioners? She reassures that "conditioner does not affect hair color," explaining, "It’s shampoo that cleanses your hair and strips away dirt and oils."

    Ouai shampoo

    OUAI Detox Shampoo
    $32 AT SEPHORA

    If you're planning on coloring your hair, you might as well get ahead of the game and invest in a color-safe shampoo and conditioner. Gandolfo says this is especially important to remember when maintaining your colored hair, because shampoos and cleansers "can effectively remove hair color if they are not specifically designed for use with colored hair." This option from OUAI is a particularly popular option among reviewers, and is formulated to provide a thorough yet dye-safe detox that will transform your hair into a perfect canvas for your dream color.


    Pros: free of sulates, SLS, and SLES; cruelty-free; color-safe; clarifying

    Cons: strong scent

    Customer Review: "My scalp feels much cleaner and happier, and my hair is so, so soft after I've used this shampoo." -Sephora

    Shu Uenemura shampoo

    Shu Uemura Cleansing Oil Shampoo Moisture Balancing Cleanser
    $74 AT AMAZON

    "I personally love Shu Uemura’s Silicone-free Cleansing Oil Shampoo," says Gandolfo. Reviewers agree, writing that this cleansing oil removes build-up without stripping hair of moisture or color. 


    Pros: expert-approved; free of silicones; color-safe; gentle

    Cons: expensive

    Customer Review: "I used this and could tell immediately that it made a difference. My hair felt so clean, no build up, but also very healthy. I’ve never been able to make my hair feel like this unless I got it done at the salon." -Shu Uemura

    Aveda shampoo

    Aveda Botanical Repair Strengthening Shampoo
    $13 AT NORDSTROM

    Gandolfo also loves this strengthening shampoo from Aveda, which uses plant-based ingredients to strengthen hair follicles and prevent breakage. Reviewers with thick and low-porosity hair especially love its hydrating formula. 


    Pros: vegan; color-safe; expert-approved; cruelty-free; free of silicones, parabens, and sulfates

    Cons: some users dislike the scent

    Customer Review: "This shampoo cleanses hair effectively and leaves it very soft. It’s very lightweight so great for even very fine hair. I have extremely dry hair and for me it’s just not hydrating enough but this is a common issue for me." -Nordstrom

    Ouidad shampoo

    Ouidad Water Works Clarifying Shampoo
    $24 AT ULTA

    This is Gandolfo's clarifying shampoo of choice for your pre-coloring wash. Reviewers with colored, damaged, and low porosity hair alike rave about how it cleanses their strands and scalp of build-up and dirt without over-drying.


    Pros: expert-approved; free of phthalates; fights build-up; color-safe; supports scalp health

    Cons: contains sulfates

    Customer Review: "My curls felt weighed down, over saturated, and limp. After using this, my curls bounced back up and I got my volume back. And the smell—on point! I'm letting this product into my circle of trust for sure!" -Ulta

    Meet the Expert

    Allison Gandolfo
    Allison Gandolfo
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    Hairstylist and Designer Colorist

    Allison Gandolfo is a hairstylist and designer colorist Zahir Ziani Salon, which is located in the Sherry-Netherland Hotel in New York City. 

    Gabrielle Ulubay
    Gabrielle Ulubay
    Social Links Navigation
    Former Beauty Writer

    Gabrielle Ulubay is a Former Beauty Writer at Marie Claire. She has also written about sexual wellness, politics, culture, and fashion at Marie Claire and at publications including The New York Times, HuffPost Personal, Bustle, Alma, Muskrat Magazine, O'Bheal, and elsewhere. Her personal essay in The New York Times' Modern Love column kickstarted her professional writing career in 2018, and that piece has since been printed in the 2019 revised edition of the Modern Love book. Having studied history, international relations, and film, she has made films on politics and gender equity in addition to writing about cinema for Film Ireland, University College Cork, and on her personal blog, gabrielleulubay.medium.com.

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