Ulta Beauty Launched a New Luxury Category

(Image credit: Ulta Beauty)

published 6 March 2023

Ulta Beauty is amping up its offerings with a brand-new luxury beauty category. The country’s largest specialty beauty retailer just launched its curated assortment of luxury brands in select stores across the country, with the full collection of products available online at Ulta's dedicated Luxury Beauty Products page.

Now, you can find at Ulta luxury brands like Chanel, Dior, Natasha Denona, Hourglass, and Lancôme. Additionally, the launch includes luxury fragrance options from Tom Ford, Givenchy, Yves Saint Laurent, Gucci, Viktor & Rolf, and Tiffany & Co. You can expect more of your favorite brands to join the platform in the coming months, too.

Ulta's new expansion comes as part of a continued effort to become the preferred destination for Gen Z by offering a wide selection of beauty products across all price points and categories.

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Shop some of our favorites from the newly launched luxury category, below, then head to Ulta to see the full curation.

Dior Addict Lip Glow Oil

Hourglass Ambient Lighting Palette Edit

Chanel N°5 The Gold Body Oil

Lancôme Absolue Revitalizing & Brightening Soft Cream

Dior Forever Natural Nude Foundation

Natasha Denona My Dream Eyeshadow Palette

Chanel LES BEIGES Healthy Glow Bronzing Cream

Yves Saint Laurent Black Opium Le Parfum

Brooke Knappenberger is the Associate Commerce Editor at Marie Claire, where she specializes in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversees holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

She has over three years of experience writing on fashion, beauty, and entertainment and her work has appeared on Looper, NickiSwift, The Sun US, and Vox Magazine of Columbia, Missouri. Brooke obtained her Bachelor's Degree in Journalism from the University of Missouri’s School of Journalism with an emphasis on Magazine Editing and has a minor in Textile and Apparel Management.