I Scoured Ulta’s 21 Days of Beauty Sale for Five Hours—Here's What I'm Shopping
These deals only come around once a year.


I salivate over a good beauty sale. It doesn’t matter how much product I get for work or how many items my friends and family gift me—if I see something I want at a good discount, I will shop for it. That being said, I naturally have had my eye (and wallet) laser-focused on Ulta’s 21 Days of Beauty Sale, which started on Mar. 7 and will run through the 27th.
I may or may not have already picked up a thing or two (or three) with the 50 percent discount. Still, with so much time left to take advantage of the sale, I've found myself meandering back over to the Ulta site just to see what I can add to my collection before everything goes back to being full price. In the process, I've come across some products that are so good that I’m surprised they’re on sale. There are luxury pore vacuums, long-wear eyeliners, and even face oils that never go on sale.
But it's key to act fast. Ulta's sale changes every day, with key items only remaining half off for 24 hours. Here, I've pulled the best sales for every day throughout the rest of the month. So get ready to plan your purchases—your beauty routine is about to undergo a spring reset.
March 19
This eyeliner makes drawing a cat eye feel easy. The tip's circular shape makes drawing a straight line on the sensitive skin of the eyes a breeze.
March 20
This is one of my favorite cleansing oils on the market. With a pump or two, even the toughest waterproof makeup is gone in a flash.
I recently used this sunscreen at my wedding and was shocked by how many people loved it. The scented versions, like this tropical coconut formula, were a huge hit.
March 21
Kenra is one of my favorite hair-styling brands. While I swear by their blowdry mist, I'll be picking up this volume mousse for my curly styles this summer.
March 22
Another MAC staple, especially for those with oily skin, is Studio Fix Fluid. The formula is full coverage and helps control oil production throughout wear, so if you have hyperpigmentation that you need to get rid of for a special event, keep this foundation in your makeup bag.
March 23
Lancôme will always be one of my favorite makeup brands for complexion products, so this concealer was an immediate addition to my shopping cart. If you have drier under eyes or more mature skin, I highly recommend picking up a few shades for a more natural-looking (but still high-coverage) concealer.
If you have curly hair, a curling wand is likely a non-negotiable part of your routine. If you're still on the hunt for the perfect one, this tool from Pattern Beauty is a game-changer thanks to its interchangeable wands.
March 24
My retinol is expensive, and sometimes, I find myself going through the tube really quickly. After the last time I looked up to find mine empty, I started supplementing my routine with over-the-counter retinol products like this one from Elizabeth Arden. They're incredibly effective and help me stretch my prescription formula, which feels like a win-win.
March 25
Design Essentials is one of my favorite hair-care brands, and this Anti-Itch & Tension Relief oil is everything I need when I need a fresh set of braids. If you have a braider who always leaves you with a headache, first get a new one. Immediately after, pick up this oil.
March 26
This is the first high-end liquid eyeliner I ever owned, and it is still one of the best. While I still recommend the Half-Magic one for beginners, once you get the hang of perfecting your liner, this one will make the graphic liner look like a breeze.
If there's one thing I love, it's saving time and space, which is why all-in-one palettes like these are right up my alley. This one from Ofra includes blush, highlighters, and eyeshadows in one compact, making it super easy to throw in a makeup bag on the go.
It Cosmetics's line with Ulta contains brushes of the same quality as the originals. If you need a brush overhaul, stock up on some of these.
March 27
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Ariel Baker is the Beauty Writer at Marie Claire. Previously the associate beauty editor at PS and briefly freelance, she has bylines in InStyle, Forbes Vetted, Women's Health, and more.
Since she started out in the non-profit sector, Ariel enjoys looking at beauty from a sociocultural lens, looking to avenues like politics, music, and the arts, to inform her views on the space. That being said, as a true beauty-product obsessive, testing the latest items to hit the market, keeping up with trends, and meeting industry icons, will always be her favorite part of working in the beauty space.
When she's not working, Ariel can be found hanging out with her fiancé and loving on their two cat daughters: Cow and Chicken.
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