Sza Now Has a Beauty Brand, and Her Iconic Lip Combo Is the First Drop

After months of guessing, her signature gloss is about to hit the market.

Sza smiling and posing in front of a camera.
(Image credit: Getty Images)

The wait is finally over: Sza has revealed her go-to lip combination. And there's more—turns out the lip gloss she's been wearing nonstop for the past few months is set to be the first launch from her new beauty brand, Not Beauty. (Mic drop.) On April 15, the singer posted a video on Instagram, channeling a lumberjack with a chainsaw in hand. Sza went to work chopping tree branches before the camera panned over to her “logs,” i.e., the much-anticipated new lip glosses.

The line will launch with three offerings, one clear and two tinted in the shades Flesh and Strawberry. Housed in wooden components (appropriate, given the theme of the promotional video), each tube has the brand's logo printed on the front in bubbly red font. “I’m not a beauty maven, but I know lips,” the singer said in a recent Vogue interview. “I know what I like, and I’m diligent about finding the best quality ingredients.”

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While the exact launch date has yet to be revealed, the Not Beauty website is now active and showcases the line on a multitude of skin tones. Fans can get their hands on the products via various pop-ups at the Grand National Tour, which she is co-headlining with Kendrick Lamar this summer. This isn’t the first time that beauty products have been used as merch (this is the entire premise of the brand Simmi Haze, which was founded by DJ sister duo Simmi and Haze), but there’s no doubt that the launch of Not Beauty will continue to revolutionize the way beauty founders interact with their customers.

That being said, Sza’s lip combinations have gotten a cult following of their own, and people have been trying to recreate them for years. I’m very much a part of that group, and I have to say, I’ve found some gems along the way. So if you simply can’t wait for the Not Beauty launch (which, same), keep reading for the products I’ve used to create my own Sza-inspired lip combos .

Ariel Baker
Beauty Writer

Ariel Baker is the Beauty Writer at Marie Claire. Previously the associate beauty editor at PS and briefly freelance, she has bylines in InStyle, Forbes Vetted, Women's Health, and more.

Since she started out in the non-profit sector, Ariel enjoys looking at beauty from a sociocultural lens, looking to avenues like politics, music, and the arts, to inform her views on the space. That being said, as a true beauty-product obsessive, testing the latest items to hit the market, keeping up with trends, and meeting industry icons, will always be her favorite part of working in the beauty space.

When she's not working, Ariel can be found hanging out with her fiancé and loving on their two cat daughters: Cow and Chicken.