This "Magic Eraser" Hair Foam Is the New Dry Shampoo
Because has Jen Atkin ever steered us wrong?
Listen up, or you'll have to suffer from a whole new form of #FOMO, or rather, #FOAMO. Jen Atkin, the Kardashian's go-to hairstylist and girlfriend after our own heart, is adding another styling product to the Ouai lineup and, you guessed it, it's a foam. But not just any frothy formula, one that functions like a dry shampoo.
Hailed by Atkin as a dry eraser for the hair, it's a waterless cleansing foam designed to sop up oil and product buildup. But while it gives it that quick refresh, it also adds volume with zero powdery residue. "It's basically like a dry shampoo on steroids," explains Atkin.
A post shared by Founder/Hairstylist/DogMom (@jenatkinhair)
A photo posted by on
To use the foam, you shake the can then apply a ping-pong size amount of product in the palm of your hand. Then, you rub it all over the hair as if you're shampooing it in the shower. But Atkin knows what you're thinking: Isn't this going to ruin my blowout?
"Trust me, it's going to feel a little strange at first but keep rubbing," she explains. "It dries as you rub. The only effect that the foam's going to have on your blowout is that it's going to make it look even better and you will not have to wash your hair for one more day."
If you've ever caught a whiff of the Ouai offerings, you know they're basically perfume for the hair, and rest assured that the foam smells just as lovely so it never gets to the point that "your boyfriend wants to kick you out of bed," according to Atkin.
We're calling it—foam is about to be such a thing, so don't waste a second and nab the Ouai Dry Shampoo Foam when it drops tomorrow, January 13.
A post shared by OUAI (@theouai)
A photo posted by on
Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Lauren Valenti is Vogue’s former senior beauty editor. Her work has also appeared on ELLE.com, MarieClaire.com, and in In Style. She graduated with a liberal arts degree from Eugene Lang College, The New School for Liberal Arts, with a concentration on Culture and Media Studies and a minor in Journalism.
-
Prince Harry Reveals How Meghan Markle Is Different From Other Royal Women in Viral TikTok
The Duke of Sussex is always ready to defend his wife.
By Amy Mackelden Published
-
Do Princess Kate and Prince William Take George, Charlotte, and Louis Trick-or-Treating?
Here's how the royals celebrate Halloween.
By Amy Mackelden Published
-
Is Kaia Gerber Hiding a Halloween Costume Under Her Chic Black Blazer?
The model attended Billie Eilish's Halloween party in a seriously sleek outfit.
By Amy Mackelden Published
-
What Is Sugar Waxing? Everything to Know, According to Experts
It's also less painful than some alternatives.
By Iman Balagam Published
-
13 Best Drugstore Concealers That Feel Surprisingly Luxurious
Great things *do* come with small price tags.
By Iman Balagam Published
-
Starface Founder Julie Schott Shares Her Advice for Aspiring Entrepreneurs
The entrepreneur spoke to editor-in-chief Nikki Ogunnaike for the 'Marie Claire' podcast "Nice Talk."
By Sadie Bell Last updated
-
This Valentino Perfume Is the Best Fragrance of 2024, According to Beauty Experts
It's a layerable, floral fragrance.
By Samantha Holender Published
-
Is Colostrum the New Collagen?
Doctors and wellness professionals have a lot to say about TikTok's supplement of the moment.
By Gabrielle Ulubay Published
-
TikTok Is Making "Unsexy" Beauty Products Seem Very Appealing
There's more to worthwhile products than pretty packaging.
By Halie LeSavage Published
-
Fendi's First Fragrances Are Designed for Fashion Obsessives
It's finally available to shop.
By Halie LeSavage Last updated
-
Beauty Experts Called Out Youthforia's New Foundation in May. The Founder Apologized Four Months Later
This isn't the way to do inclusive shades.
By Halie LeSavage Last updated