Brace Yourself: Bubble Masks Are the New Sheet Masks
It's time to up your selfie scare tactics.

Move over, sheet mask selfies. There's a new skincare treatment in town that's just as, if not more, shocking to your unassuming Instagram followers.
Enter K-beauty's latest tongue-in-cheek offering: Bubble masks. When lathered, the fizzy-foamy masks coat the face with expanding, carbonated suds that will make you look like a puffy cousin of Ghostbuster's Marshmallow Man. And they kind of tingle, too. But not for nothing. In addition to providing stop-scrolling-thumbs-in-their-tracks selfies, they truly are good for your skin.
Take for example the most sensational of them all, the Elizavecca Milky Piggy Carbonated Bubble Clay Mask, which is formulated with worth-their-salt ingredients like charcoal powder, matcha powder, white willow peel extract, and green tea extract to draw out all sorts of dirt, debris, makeup, and god knows what else from your pores. In the end, you won't just have a squeaky-clean face, but suuuper soft skin as well. Be sure to watch the mask in action in the video above, as well as gawk at all the bubbly visages below.
A post shared by Angela Minji Kim (@angelaminjikim)
A photo posted by on
A post shared by Zenna (@zennahodge)
A photo posted by on
A post shared by Nicole Carte (@nicolecarte_)
A photo posted by on
A post shared by 𝕂ℝ𝕐𝕊𝕋𝔸𝕃 . ℂ💫 𝙄𝙣𝙩𝙚𝙧𝙞𝙤𝙧 𝘿𝙚𝙨𝙞𝙜𝙣𝙚𝙧 (@krystalchongg)
A photo posted by on
Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Lauren Valenti is Vogue’s former senior beauty editor. Her work has also appeared on ELLE.com, MarieClaire.com, and in In Style. She graduated with a liberal arts degree from Eugene Lang College, The New School for Liberal Arts, with a concentration on Culture and Media Studies and a minor in Journalism.
-
Blake Lively Just Found the Kitschiest Chanel Bag of All Time
She's back in method dressing business.
By Kelsey Stiegman
-
Underrated New Balance Sneakers Are Priyanka Chopra's Athleisure Hero
They're the star of her latest look.
By Kelsey Stiegman
-
Travis Kelce's Mom Reportedly "Liked" a Comment About His Future as a Dad
...and then removed it.
By Lia Beck
-
Everything You Need to Know About Marie Claire’s Skin and Hair Awards
Could your brand survive an editor testing session?
By Ariel Baker
-
The 11 Best Spring Makeup Trends Are Sexy, Sensual, and Perfectly Luminous
It's dew or die time.
By Jamie Wilson
-
Simone Ashley’s Indie Sleaze Glam Is a Cool-Toned Dream
The actor was spotted in New York City looking like the epitome of cool-toned beauty.
By Ariel Baker
-
The 10 Best Hair Growth Shampoos of 2025, Tested by Editors
Expensive and healthy-looking hair on lock.
By Marisa Petrarca
-
New York Fashion Week’s Fall/Winter 2025 Best Beauty Moments Are a Lesson in Juxtaposition
The week's best beauty looks were a maximalism master class.
By Ariel Baker
-
Nécessaire's Extra-Strength Deodorant Outlasts an Editor's Sweatiest Test: Fashion Week
Even with my hectic schedule, I've never smelled better.
By Halie LeSavage
-
Lily-Rose Depp’s Cool-Toned Makeup Is So ‘90s Coded
Clean girl meets grunge.
By Ariel Baker
-
The 15 Best Foundations for Mature Skin, Tested by Women Over 50
It's perfect for mature complexions.
By Siena Gagliano